Samples of Work
Here are a few samples of our work. For confidentiality reasons several of the documents contain only the table of contents, and many of our more recent documents are not posted here. Note: To view these samples you will need the free Adobe Acrobat reader. Get it here...
We'd be happy to show you additional examples and full documents in person, and to give you a free proposal and quote if you are interested in hiring a consultant or contractor to do the work for you.
- Market
Requirements Document (MRD) for Software as Service. Covers the
target market, customer needs, competitive environment, required features
& schedule, SWOT analysis, and features to be considered for future
versions of the product.
- OpenShare
Evaluator's Guide for InfoSquare. Written to help customers evaluate
the product rapidly and shorten the sales cycle, as well as for educating
sales and channel partners. Includes a product overview, list of factors
to consider when evaluating products in this category, a guided step-by-step
tour of the products and frequently asked questions.
- Business
Case Analysis for Netcom. An analysis of whether to launch a proposed
new email service, including proposed messaging (features & benefits,
positioning), sizing and growth rates of potential target market segments,
P&L and financial analysis, recommendation
for proceeding and timeline for implementation.
- Planet
Intra Reviewer's Guide A reviewer's guide that was written to help
press, analysts and customers quickly understand the advantages of the
product over other solutions. Includes an overview of the company and
market, what to consider when reviewing solutions in this category,
a guided tour walkthrough of the product, and frequently asked questions.
- Marketing
Requirements Document (MRD) for Collabria. Includes market and customer
definition, proposed product positioning, key required functionality
in next release and channel and sales requirements.
- FusionDesign
Business Plan Includes vision, mission, company strategy, competitive
environment, marketing and sales plans, staffing & personnel plans,
financial projections and recommended next steps.
- Competitive
Comparison and Competitive Analysis A simple one page document that
was created to be used on the company's website and as a sales tool
to be handed out to customers that were familiar with the other alternatives.
It is a quick competitive analysis and overview that shows why the client's
solution is superior.
- Customer
Education Piece A short paper designed to educate small business
and other potential customers about the benefits of an Intranet. The
client found that many of their potential target customers did not understand
what an Intranet offered them, and their sales force spent a long time
educating them. This paper reduced the amount of time sales people needed
to spend talking with the customer and gave them a great reason to follow
up after sending it out to them.
- Sales
Quick Reference "Cheat" Sheet A simple one page document
used as a sales tool that is designed to arm the sales force with all
of the critical information they need to get started selling the product
quickly. It also was used to ensure the message and positioning of the
product was consistent across all of the groups in the company.
- Self
Running Demo with Voiceover A self-running Macromedia Flash demo
showing off the top features and benefits of an online directory with
the voiceover recorded by the 280 Group.
- Secuware Security White Paper A White Paper describing 360 degree protection for the Enterprise.
Clients
Client List
Project List
Testimonials
The 280 Group is a Marketing and Product Management services firm in Silicon
Valley. We provide high quality consulting services to software and hardware
companies.
Contact the 280 Group if you need a high quality interim Product Manager or Marketing Manager or an acting Director or Vice President of Marketing or Product Management. We also do work on a project basis, including Reviewer's guides, MRDs (Marketing Requirements Documents), Competitive Analysis, Sales Tools and cheat sheets, customer education pieces, business plans, and business case analysis.
Copyright 2003, the 280 Group LLC - all rights reserved. 280 Group and the 280 logo are trademarks of 280 Group LLC.