Product Management & Product Marketing Whitepapers
Oftentimes our clients
will ask us about specific marketing, product marketing or product management
topics. To help them learn more about best practices we publish
whitepapers on a regular basis.
Choose the white paper you want to download:
- Top 10 Product Review Program Mistakes
- How to Run an Effective
Beta Program
- How to Hire
a Marketing Consultant or Contractor
- Product Marketing
Versus Product Management
- Lightweight Product
Process
Top 10 Product Launch Mistakes
Whitepaper: Common Errors to Avoid to Ensure Success
An effective product launch can mean the difference between success and failure in the marketplace. This white paper
covers the most common mistakes that and how to avoid making them.
Download
it here...
How to Create a Compelling Product Roadmap
Whitepaper: Tips and Best Practices for Success.
Product Roadmaps can mean the difference between success and failure when delivering and marketing products. They can be one of the most effective tools in a Product Management professional's arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created "On The Fly" and under pressure when sales or the company management makes a last-minute request. As a result they don't have the impact they should, and can be a source of much trouble if you aren't careful.
Download
it here...
Top 10 Product Review Program Mistakes
Whitepaper: Maximize your chances of getting positive reviews.
Getting positive product reviews is a critical part of shipping a successful product. Because reviews come from an independent (and presumably unbiased) source, they carry much more weight than other forms of marketing such as advertising. When a positive review appears it supports (and magnifies) all other marketing efforts, and gives the product a much higher chance of market success and hitting its revenue goals.
Download
it here...
How to Run an Effective Beta Program
Whitepaper: Best practices for running Beta programs
for your products
Beta programs can be one of the most critical factors in the success or
failure of a product. Yet many times they are not well-planned or are
executed at the last minute with a lack of resources and focus. This white
paper covers planning, recruiting, customer agreements, timelines and
all of the other important aspects of running a successful Beta program.
Download
it here...
How to Hire a Marketing Consultant or Contractor
Whitepaper: Ten things to consider when choosing
a Consultant or Contractor
Want to make sure you hire the right consultant or contractor to get the
results you want? This whitepaper discusses the top ten considerations
when hiring a consultant or contractor. It includes tips and insights
on how to evaluate candidates, common errors to avoid and a checklist
to use during the process.
Download
it here...
Product Marketing Versus Product Management
Whitepaper: An Overview and Comparison of Roles
and Responsibilities
Oftentimes clients will ask us what the difference is
between Product Marketing and Product Management. The two terms are used
in a variety of ways and definitions vary greatly across different companies.
This white paper clarifies the difference between the two functional areas
and provides insights on what might work best for your company.
Download
it here...
Lightweight Product Process
Whitepaper: How to bring better products to market
faster.
Many companies have no product process in place
for new products, making each new release a firedrill where the wheel
gets revinvented time after time. Yet others have product processes that
are documented with hundreds of pages of content that no one ever reads
or pays attention to. This whitepaper provides ideas for how to implement
a lightweight but effective product process at your company so that you
deliver better products and reduce the stress level and number of mistakes
at the same time.
Download
it here...
Top 10 Reasons Developer Programs Fail
Whitepaper: Avoid common mistakes when recruiting
developers
At the 280 Group we've been involved with creating
and executing developer programs for many companies, and we've learned
over the years what it takes to be successful. This white paper will outline
the top 10 most common mistakes that companies make when running developer
programs, and will give you some guidelines and advice based on years
of experience so that you don't make the same mistakes.
Download
it here...
If the link above does not work click here instead...to get the whitepapers.
Resources
Product Management Blog
Free Product Management Templates
MRD Samples
Feature
Priority Matrix
Dev Program Roadmap
Bug & Feature Database
AdWords
ROI Calculator
Competitive Matrix
Press Release Template
Launch Marketing Budget
Adwords Strategies
280 LinkedIn Product Management Group
Product Management & Marketing Job Listings
Product Management & Marketing White Papers
Product Management & Marketing Newsletter
Product Management Software Comparison
Product Management Associations
Silicon Valley Marketing Directory
Product Manager Job Description
Product Management & Marketing Books
More Details...
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Training & Templates
Brian Lawley runs the 280 Group, a Product Marketing and Product Management Consulting firm in the Silicon Valley. Whitepapers are copyright 280 Group. Note: all product marketing white papers and product management white papers may not be copied in whole or in part without explicit permission from the 280 group.