Product Marketing & Product Management
Private Onsite Training

If you are interested in taking your team or your company to a new level of excellence, the 280 Group’s private onsite training courses can give you a competitive edge and teach your staff the skills and knowledge they need to do their jobs more effectively and be far more productive. We offer private training at client locations worldwide (either onsite or offsite nearby) for small and large groups and even entire companies. Our training is practical, up-to-date, supports worldwide standards and best-practices and will turn your employees into experts that are dramatically more effective at their jobs. For onsite training we can deliver our standard courses or we can completely customize the materials to meet your needs and match your process, terminology, examples and most critical internal challenges.

Benefits of Private Training
(versus public courses)

  • Courses can cover issues specific to your company and its situation
  • Confidential company issues and solutions may be discussed freely
  • Courses are delivered at or near your offices, minimizing travel expenses and schedule disruptions
  • In conjunction with certification exams, the training ensures the entire team attends and participates in the courses and masters the material
  • Increases the knowledge and skill set of your entire team all at once
  • Educates other stakeholders and executives regarding the role, value and importance of excellent product management and product marketing

Courses Offered Include:

  • Optimal Product Management & Product Marketing
    Three day course covering the entire product lifecycle. Teaches you how to manage any product at any stage in the LifeCycle effectively and includes the Product Management LifeCycle Toolkit with corresponding productivity templates. Prepares you to take the exam to become an industry-standard Certified Product Manager or Certified Product Marketing Manager. Price: $2,495 per person
  • Agile Excellence For Product Managers
    One day course that teaches how to be dramatically more effectively with teams using Agile development methods (Scrum, XP, Leam). Includes extensive hands-on exercises and handouts and includes a copy of the best-selling book Agile Product Management Excellence from the 280 Group. Prepares you to take the exam to become an industry-standard Agile Certified Product Manager. Price: $1,295 per person
  • How to be a Phenomenal Product Manager
    One day course based on the best-selling book The Phenomenal Product Manager, this is the only course in the world that teches the soft-skills side of Product Management. You will learn how to dramatically increase your effectiveness and productivity as a product manager. Through hands-on exercises and lecture students spend the day learning critical skills and developing a corresponding action plan to apply in their jobs. Topics covered include the role of product management, how to work more effectively with sales and engineering, negotiation/mediation, productivity, career advancement and more. Price: $695 per person
  • Certified Product Manager Exam Intensive Prep Course
    This two day in-person course consists of a day and a half of class time followed by the Certification Exam on the afternoon of the second day. It provides an intensive review of concepts to help students to prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPM) credential.  It is appropriate for those who have extensive product management experience and/or who have taken the 280 Group’s Optimal Product Management & Product Marketing three day in-person course. Students review the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review. Price: $1,295 per person (includes $395 certification exam)
  • Certified Product Marketing Manager Intensive Prep Course
    This one and a half day in-person course provides an intensive review of concepts to help students to prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Marketing Manager (CPMM) credential.  The exam is then administered in-person on the second half of day two. It is appropriate for those who have extensive product marketing experience and/or who have taken the 280 Group’s Optimal Product Management & Product Marketing three day in-person course. Students review the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review.

Custom Courses

We offer a variety of custom courses that can be combined and customized to meet your specific needs. Course length can range from one hour seminars/webinars to multi-day intensive seminars covering one or more topics. Below is a partial list of topics that we have delivered for other clients (contact us for specific details and to discuss your needs):

  • How to build compelling product roadmaps
  • Running high-impact product launches
  • Planning and executing successful beta programs
  • How to get phenomenal product reviews
  • Working more effectively with your sales team
  • Working more effectively with your engineering team
  • How to tear apart your competition
  • Effective customer and market research
  • Personal strategic plans for Product Managers and Marketers
  • Time management and productivity for Product Managers and Marketers
  • Delivering great Demos!
  • Optimized decision making for teams and Product Managers