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What you receive when you sign up:

1

Optimal Product Management Email Newsletter

2

White Paper Collection:

  • Top 10 Product Launch Mistakes
  • How to Create a Compelling Product Roadmap
  • Top 10 Product Review Program Mistakes
  • How to Run an Effective Beta Program
  • How to Hire a Marketing Consultant or Contractor
  • Product Marketing Versus Product Management
  • Lightweight Product Process
  • Top 10 Reasons Developer Programs Fail

3

White Paper Collection:

  • Top 10 Product Launch Mistakes
  • How to Create a Compelling Product Roadmap
  • Top 10 Product Review Program Mistakes
  • How to Run an Effective Beta Program
  • How to Hire a Marketing Consultant or Contractor
  • Product Marketing Versus Product Management
  • Lightweight Product Process
  • Top 10 Reasons Developer Programs Fail

4

Free template collection

  • 280 Group MRD Outline Template
  • Feature Prioritization Matrix Template
  • Beta Program Bug & Feature Database Tools(FileMaker & Excel)
  • Adwords ROI calculator tool
  • Sample Product Roadmaps Templates
  • Developer Program Roadmap Templates
  • Developer Program Cost Estimator Tool
  • Evangelism Timeline Template
  • Competitive Feature Matrix Comparison Chart Template
  • Product Launch Plan Marketing Budget Template
  • Press Release Template
  • Google AdWords Tips & Strategies

5

280 Group Evaluation Toolkits

  • PM Office
  • Product Manager’s Toolkit
  • Product Roadmap Toolkit
  • Product Launch Toolkit
  • Beta Program Toolkit
  • Product Reviews Toolkit
  • Developer Program Toolkit

6

Seth Godin’s book

  • Bullmarket – companies that can help you make a difference