Product Marketing
Consulting and Contractors

marketing295x180 Product Marketing A Product Marketing Consultant or Contractor can help your company build revenue momentum and buzz in the marketplace. Product Marketing Consultants can do short or long-term projects such as strategy, pricing, competitive analysis or white papers. Product Marketing Contractors can come in and act as an interim employee, taking the place of staff that are on vacation, sabbaticals or maternity leave, or filling in if you don’t have full-time headcount to hire a permanent employee.

Some of the tasks that a Product Marketing Consultant or Product Marketing Contractor can perform for your company include:

Managing product launches

  • Writing marketing and launch plans
  • Managing press tours
  • Training
  • Creating Collateral
  • Crafting Messaging
  • Managing PR, press and review programs
  • Success stories and customer testimonials

Product messaging

  • Positioning
  • Features and benefits
  • Contents for collateral, data sheets, white papers, presentations, reviewer’s guides, etc.
  • Determining your USP (Unique Selling Proposition)

Pricing

  • Overall strategy
  • Pricing matrices and methodologies
  • Discount levels and special pricing for education and other markets

Sales Tools

  • White papers
  • Presentations
  • Content for collateral and websites
  • Scripted and self-running demos
  • FAQs
  • Videos
  • Lead qualification