Summary for Will Iverson

Extensive experience in Developer Relations since 1995, including work for Symantec, Apple Computer, and Sun Microsystems. Computer professional since 1992, with ongoing experience from a technical through business development and marketing perspective.

Professional Experience
Education
Technical Accomplishments

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Professional Experience

Cascade Technology Group, Union City, CA
July 1999 – Present (now part of the 280 Group)
Principal

Responsible for all aspects of business, including generating business, managing multiple clients, billing, and all project management. Consulting engagements include tool analysis for DataChannel (Seattle, WA), integration of VisualCafé with Cloudscape database (Oakland, CA), product management of new website for CareerCentral (Palo Alto, CA), architecture (XML & Java servlets) for LoopNet.com, a port to Java 2 APIs for Hollywood Stock Exchange (hsx.com), creation of a custom workflow application for a large entertainment company, and the development of a tool set for the creation of Java-based digital interactive television applications for Canal+ US Technologies.

Symantec Corp., Cupertino, CA
September 1997 – July 1999

Developer Relations Manager, 10/98 – 7/99

Responsibilities include ISV relationships (technical integration & comarketing), training, and events. Management of three direct reports as well as several external vendors. Includes developing and preparing business cases, budgeting, and managing project execution. 10/98-11/98, created presentation, demonstration as part of delivery of successful European launch of VisualCafé 3.0 and Enterprise Suite, including five weeks of press, customer, partner, and seminar events. Cross-functional team lead for future Internet Tools product. Additional accomplishments include development of training material for VisualCafé product line, dramatic increase in event lead generation/ROI through leveraging partnerships (forty-five seminars held with partners in a eight week period), and addition of apx. three hundred additional ISVs.

Strategic Partner Manager, 9/97 – 9/98

Responsible for complete redesign of Symantec’s Internet Tools ISV relationship management. “Productized” VisualCafé Open API, positioning VisualCafé as an open, enterprise-class solution. Creation of comarketing programs, including self-funded catalog and CD-ROM. Grew program from apx. fifty to over seven hundred active participants. Developed relationships with key vendors, including BEA, Rational, and various application server vendors. Technical support for business development team. Cross-functional team lead for Visual Page, a visual HTML editor. Cross-functional team representative for VisualCafé Enterprise Suite, a CORBA/RMI development environment.

Apple Computer, Cupertino, CA
August 1996 – September 1997
Java & Runtimes Product Manager

Developed strategic documentation and positioning for Java, CFM, SOM/DSOM, and CORBA at Apple Computer. Extensive press briefings, marketing material preparation and presentation. Feature definition for Apple’s Java support on both Mac OS and Rhapsody platforms. Extensive analysis of the Java industry. Product launch of Mac OS Runtime for Java 1.0, 1.5, and 2.0. Involved in multi-million dollar licensing negotiations with regard to Apple’s Java strategy. Day to day activities included working closely with and coordinating engineering, outbound marketing, evangelism, field sales, and advisement of executive staff.

Symantec Corp., Cupertino, CA
June 1995 - June 1996
Evangelist

Worked in a high pressure environment in marketing and strategic positioning role within the Symantec Development Tools group. Responsibilities included acting as technical liaison with Apple Computer and other key partners, managing technical content and production for a variety of trade shows, providing technical verification and porting of critical third party source code, as well as supplementing product management. Software development of proof-of-concept Caffeine (initial hosting of the Mac JDK javac compiler from within the Symantec environment), and Café Studio for Macintosh, a visual Java source generation tool. Extensive work with C++ and Java. Accomplishments include the successful management of over half a dozen tradeshows (including budgeting and staffing), demonstration & technical support for three product launches (including Symantec C++ Release 4, Release 5 and Symantec Café), redesigning the Café website, and the acquisition and management of over four hundred high end developer contacts.

Environmental Physiological Labs, Davis, CA
June 1992 - June 1995
Software Engineer

Developed statistical software for NASA on the Macintosh. Specification, user interface design, creation, testing and debugging of a large scientific application. Implemented and integrated a wide variety of analytical tools, including mathematical analysis routines, a robust graphing environment, and an extensive batch processing system. Extensive work with Pascal, C and C++ on both 68K and PowerPC platforms.

Information regarding prior positions, including Macintosh Network Manager and Desktop Publishing Specialist, available upon request.

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Education

University of California at Davis
1993-1995
Major, Political Science

Emphasis on International Relations and Post-1945 History. Additional coursework in Economics and CS.

University of Southern California
1991-1992
Major, Business Administration

Thematic Option, a multidisciplinary honors program focused on integration of politics, history, and philosophy.

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Technical Accomplishments

- Will Iverson, Author, Mac OS X for Java Geeks, O'Reilly & Associates.

- Development of web applications using Java (JSP, servlets, JDBC, etc.) and XML. Includes use of XML as RPC mechanism (XML-RPC), and emphasis on scalable, high-volume, concurrently run server applications. Additional details, including code walkthroughts, available upon request. (7-99-current).

- Design and implementation of a tool set for the development of Java-based digital interactive television applications for the Canal+ MediaHighway platform. Includes code generation, project wizards, and extensive integration with VisualCafé for Java. (11-00-current)

- Creation of a wide range of demonstrations and sales tools for use with VisualCafé, including JDBC clients, servlets, EJB integration with WebLogic, CORBA integration with IONA’s ORB, crossplatform (NT to Linux/Solaris debugging), etc. Multi-tier development work, including such activities as tying a database to an application server and simultaneous development of Swing/JFC and DHTML front ends. (9/97 – 9/99)

- Integration of VisualCafé for Java 3.0 Enterprise Suite and Cloudscape/CloudView (automatic launching, UI integration, use of RMI-based driver). (8/99)

- Competitive analysis of software tools and runtime products, including impact of partnerships, current/future standards, and related technologies (e.g. development of multiple whitepapers on Java performance, analysis of CORBA and Java, competitive analysis between VisualCafé and IBM VisualAge, etc.). (9/97 – 7/99)

- Relationship & partnership development with enterprise-class server and tool providers (e.g. BEA, Gemstone, IONA Technologies, Netscape, Novera, Persistence, etc.). Includes estimation and support for the VisualCafé 3.0 Open APIs. (9/97 – 7/99)

- Development of technical market requirements documents, including Mac OS Runtime for Java (MRJ), Mac OS distributed object/runtime support and VisualCafé Open API requirements. (8/96 – 9/97)

- Author of several articles published in MacTech Magazine, including an overview of the JavaBeans architecture and comparative reviews of C++ and Java integrated development environments. (9/96 – 10/97)

- Software development of proof-of-concept Caffeine (initial hosting of the Mac JDK javac compiler from within the Symantec environment), and Café Studio for Macintosh, a visual Java source generation tool. (6/95 – 6/96)

- Developed statistical software for NASA on the Macintosh. Specification, user interface design, creation, testing and debugging of a large scientific application. Implemented and integrated a wide variety of analytical tools, including mathematical analysis routines, a robust graphing environment, and an extensive batch processing system. Extensive work with Pascal, C and C++ on both 68K and PowerPC platforms. (6/92 – 6/95)