Marketing & Product Management Resources & Articles
To help our clients keep up to date we've put together this section containing a variety of resources.
- 280 Group White
Papers: White papers on a variety
of Marketing and Product Management topics.
- 280 Insider Newsletter: Hot companies in the valley to watch, trends in high-tech marketing, and insights and opinions from the marketing trenches.
BLOGS & ARTICLES
- 280 Group Blog:
Thoughts, insights and opinions from
a marketing consultant in the trenches.
- Cool
Products and Hot Companies Blog: Find
out what we think is interesting and new in the world of technology.
- Marketing Strategy:. what's hot in marketing
- what works and what doesn't.
- Opinions: Strategy to branding to how to build incredible new products.
OTHER RESOURCES
- Silicon Valley Marketing Directory: A list of local marketing-related contractors and companies.
- Seth
Godin's Bull Market Directory:
Resources to help you bring great new products to market.
- Product
Management Associations: List of worldwide PMAs.
- Product Manager Job Description Samples: For use in recruiting.
- Companies
to Watch: Silicon Valley companies you won't want to miss.
BOOKS
- Book
Reviews:
Reviews of popular Marketing and Product Management books.
- Product
Management Books:
List of the best Product Management books available.
- Product
Marketing Books:
List of the best Product Marketing books available.
- Best Marketing Books: List of the best Marketing books available.
FREE TOOLS
- Sample MRD Outline: Use this to create your own MRD for software or hardware products.
- Feature Priority Matrix : Prioritize features in your next release and build a roadmap.
- Developer Program Roadmap: Build a roadmap to help recruit developers.
- Bug
& Feature Database:
Keep track of customer feedback from Beta programs.
- AdWords
ROI Calculator: Calculate the optimal spending levels and ROI from AdWords campaigns.
Resources
BLOGS/ARTICLES
White Papers
PM 2.0 Newsletter
Product Management 2.0
Cool
Products Blog
Marketing
Strategy
Opinions
OTHER
SV Marketing
Directory
Seth
Godin Bull Market
Product
Mgmt Assn's
PM Job Description
Companies to
Watch
PM Software Comparison
PM Webinars
BOOKS
Book
Reviews
Product
Mgmt Book
Product
Marketing Books
Best
Marketing Books
FREE
TOOLS
MRD Samples
Feature
Priority Matrix
Dev Program Roadmap
Bug & Feature Database
AdWords
ROI Calculator
Competitive Matrix
Launch Marketing Budget
Adwords Strategies
More Details...
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Training & Templates
Brian Lawley publishes the PM 2.0 and runs the 280 Group, a Marketing and Product Management Consulting services firm in the Silicon Valley Bay Area. If you need interim marketing or product management talent, or need assistance with product launches, writing market requirements documents (MRDs), customer and market research, sales tools, competitive analysis, positioning, pricing or other tasks contact the 280 Group for a free proposal.