Product Management Webinars
Every few months we do Product Management Webinars on different topics. The idea is to share our Product Management expertise and best practices through webinars to help our clients and the industry as a whole.
The following product management webinars are available to watch at any time. Details and links for each are listed below.
- How To Run A Successful Beta Program
- How To Get Phenomenal Product Reviews
- How to Build a Compelling Product Roadmap
- How to Accelerate Your Product Management Career
- How to Run a High-Impact Product Launch
How To Run A Successful Beta Program
Often, customer beta programs are one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned and are executed at the last minute with a lack of resources and focus. An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the next release and how satisfied customers will or won’t be with the product. If done right, it can also set you up for critical launch and marketing deliverables such as success stories, customer quotes and references for the press. As a Product Management professional who is responsible for the overall success of your product, it is important that you ensure that the beta programs you run are comprehensive and effective.
How To Get Phenomenal Product Reviews
You and your team have worked long, hard hours to build an excellent product that meets the market needs and has the potential to take off. You’ve got first-rate marketing programs in place to generate demand, your sales team is ready to sell and you are nearing product launch. But no matter how good your product and marketing programs are, if you don’t receive positive reviews your product will never take off. The reason for this is that customers believe reviews far more than they believe marketing. Great reviews drive word-of-mouth buzz, which drives sales. One of the most cost-effective and impactful things you can do to get revenue momentum going is to make sure you get phenomenal reviews.
How to Build a Compelling Product Roadmap
Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional’s arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created “On The Fly” and under pressure when sales or the company management makes a last-minute request. As a result they don’t have the impact they should. This session will cover the different types of Product Roadmaps, how to create each of them, and which type to use for different situations. Leveraging his experience developing Roadmaps for dozens of clients and companies, Mr. Lawley will share best practices, tips and practical advice so that attendees will come away with a thorough understanding of how to build their own Roadmaps.
How to Accelerate Your Product Management Career
Looking to move your career forward and get a promotion or a great new job offer? In this webinar you’ll learn tried and true methods, tips and strategies for advancing your Product Management career. From finding a mentor to working more efficiently to learning how to manage your boss more effectively, this presentation will give you the knowledge and insight to get on the fast track. his seminar will help you create a specific plan of action that you can implement immediately to minimize the chances that you will lose your job, maximize the chances of finding a great new opportunity if you need to and handle the stress and increased workload if others are laid off and you have to take over their responsibilities.
How to Run a High-Impact Product Launch
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product’s success for years to come. Do the launch right and you’ll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.