It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. The simplest way to answer this question is to dive into the Product Manager role.
The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including:
Product Manager Job Description:
• Gathering and prioritizing product and customer requirements
• Defining the product vision
• Working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met.
The Product Manager also ensures that the product supports the company’s overall strategy and goals.
Two Typical Samples for a Product Manager Job Description
Below, we’ve gathered two types of PM Job Descriptions, one that leans more towards Inbound and the other that can be used for both Inbound and Outbound. Feel free to modify these product management job descriptions as needed and use them for recruiting purposes.
Product Manager Job Description Sample 1 – Primarily Inbound
The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.
The Product Manager is expected to:
- Define the product strategy and roadmap
- Deliver MRDs and PRDs with prioritized features and corresponding justification
- Work with external third parties to assess partnerships and licensing opportunities
- Run beta and pilot programs with early-stage products and samples
- Be an expert with respect to the competition
- Act as a leader within the company
Requirements:
- Minimum of N years experience as a Product Manager
- Demonstrated success in defining and launching excellent products
- N+ years of experience in a job in the XXX market
- Excellent written and verbal communication skills
- Bachelor’s degree (MBA preferred)
- Technical background, with experience in XXX
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority
- Must be able to travel XX% of the time
- Examples and at least one sample of an effective document delivered in the past
Product Manager Job Description Sample #2 – Inbound & Outbound
The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering to deliver winning products. It also includes working with sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals.
The Product Manager is expected to:
- Define the product strategy and roadmap
- Deliver MRDs and PRDs with prioritized features and corresponding justification
- Work with external third parties to assess partnerships and licensing opportunities
- Be an expert with respect to the competition
- Develop the core positioning and messaging for the product
- Perform product demos to customers
- Set pricing to meet revenue and profitability goals
- Deliver a monthly revenue forecast
- Develop sales tools and collateral
- Propose an overall budget to ensure success
- Brief and train the sales force at quarterly sales meetings
- Brief press and analysts and go on press tours
- Act as a leader within the company
Requirements:
- Minimum of N years experience as a Product Manager or Product Marketing Manager
- Demonstrated success in defining and launching excellent products
- N+ years of experience in a job in the XXX market
- Excellent written and verbal communication skills
- Bachelor’s degree (MBA preferred)
- Technical background, with experience in XXX
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority
- Must be able to travel XX% of the time
- Examples and at least one sample of an effective document delivered in the past
These Product Management job descriptions may be used in your recruiting and other efforts at your company.
If you’d like to learn more about the Product Manager role, or Product Management in general, be sure to check out the following resources:
