Product Management & Product Marketing Whitepapers
Oftentimes our clients will ask us about specific marketing, product marketing or product management topics. To help them learn more about best practices we publish whitepapers on a regular basis.
Download our FREE Whitepaper Bundle and receive:
- Top 10 Product Launch Mistakes
- How to Create a Compelling Product Roadmap
- Top 10 Product Review Program Mistakes
- How to Run an Effective Beta Program
- How to Hire a Marketing Consultant or Contractor
- Product Marketing Versus Product Management
- Lightweight Product Process
- Top 10 Reasons Developer Programs Fail
Top 10 Product Launch Mistakes
Whitepaper: Common Errors to Avoid to Ensure Success
An effective product launch can mean the difference between success and failure in the marketplace. This white paper covers the most common mistakes that and how to avoid making them.
How to Create a Compelling Product Roadmap
Whitepaper: Tips and Best Practices for Success.
Product Roadmaps can mean the difference between success and failure when delivering and marketing products. They can be one of the most effective tools in a Product Management professional’s arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created “On The Fly” and under pressure when sales or the company management makes a last-minute request. As a result they don’t have the impact they should, and can be a source of much trouble if you aren’t careful.
Top 10 Product Review Program Mistakes
Whitepaper: Maximize your chances of getting positive reviews.
Getting positive product reviews is a critical part of shipping a successful product. Because reviews come from an independent (and presumably unbiased) source, they carry much more weight than other forms of marketing such as advertising. When a positive review appears it supports (and magnifies) all other marketing efforts, and gives the product a much higher chance of market success and hitting its revenue goals.
How to Run an Effective Beta Program
Whitepaper: Best practices for running Beta programs for your products
Beta programs can be one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned or are executed at the last minute with a lack of resources and focus. This white paper covers planning, recruiting, customer agreements, timelines and all of the other important aspects of running a successful Beta program.
How to Hire a Marketing Consultant or Contractor
Whitepaper: Ten things to consider when choosing a Consultant or Contractor
Want to make sure you hire the right consultant or contractor to get the results you want? This whitepaper discusses the top ten considerations when hiring a consultant or contractor. It includes tips and insights on how to evaluate candidates, common errors to avoid and a checklist to use during the process.
Product Marketing Versus Product Management
Whitepaper: An Overview and Comparison of Roles and Responsibilities
Oftentimes clients will ask us what the difference is between Product Marketing and Product Management. The two terms are used in a variety of ways and definitions vary greatly across different companies. This white paper clarifies the difference between the two functional areas and provides insights on what might work best for your company.
Lightweight Product Process
Whitepaper: How to bring better products to market faster.
Many companies have no product process in place for new products, making each new release a firedrill where the wheel gets revinvented time after time. Yet others have product processes that are documented with hundreds of pages of content that no one ever reads or pays attention to. This whitepaper provides ideas for how to implement a lightweight but effective product process at your company so that you deliver better products and reduce the stress level and number of mistakes at the same time.
Top 10 Reasons Developer Programs Fail
Whitepaper: Avoid common mistakes when recruiting developers
At the 280 Group we’ve been involved with creating and executing developer programs for many companies, and we’ve learned over the years what it takes to be successful. This white paper will outline the top 10 most common mistakes that companies make when running developer programs, and will give you some guidelines and advice based on years of experience so that you don’t make the same mistakes.