Agile Excellence™ for Product Managers
Agile Excellence™ for Product Managers
Creating Winning Products with Agile Development Teams™Software companies are rapidly turning to Agile development to cope with fast changing markets and borderless competition. Yet little has been written to guide product managers through the transition to working with Agile teams and the huge benefits that doing so affords. Agile Excellence is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success.
Agile Excellence covers the following topics:
- The why and how of Agile development, including Scrum ,XP, and Lean
- The role of product management
- Release planning
- Release management
- Road mapping
- Creating and prioritizing a product backlog
- Documentation
- Organizational implication
- and more
It is a must-read for product managers making the switch to Agile development as well as Product Owners and project managers looking for better ways to organize and lead in their companies.
This book also serves as the text for the 280 Group’s Agile Product Management Excellence in-person training course and Agile Self-Study course, which prepare you to take the exam and become an Agile Certified Product Manager.
Table of Contents
Foreword by Brian Lawley
Preface
1. Why Agile is Good for Product Management
1.1 Traditional Software Development
1.2 The Cost of Change
1.3 Agile Software Development
1.4 What’s In It For You?
1.5 Why now?
1.6 The Agile Manifesto
1.7 The Common Threads of Agile
1.8 Why Agile Works
1.9 Product Management Just Got Better
2. Understanding Scrum
2.1 Overview of Scrum
2.2 An Iteration
2.3 The Scrum Team
2.4 Sprint Planning
2.5 Daily Standup
2.6 Feedback and the Role of Unit Testing
2.7 Sprint Review
2.8 Sprint Retrospective
2.9 Sprint Termination
3. Release Management
3.1 Sizing Requirements
3.2 Managing Velocity and Tracking Releases
3.3 Managing an Iteration
4. Release Planning
4.1 Create the Product Backlog
4.2 Map Sprints to the Release and Product Backlog
4.3 Iteration Planning Exercise
4.4 Iteration Planning Exercise Answer
4.5 Working Across Multiple Iterations
4.6 Defining Requirements as Needed
4.7 The Role of User Experience Design in Agile
5. Documentation
5.1 User Stories
5.2 Non-Functional Requirements
5.3 Splitting Stories
5.4 Other Documents
6. Starting Out
6.1 Selecting the Team
6.2 Creating a Product Strategy
6.3 The Release Plan
6.4 Creating the Product Backlog in a Hurry
6.5 Prioritizing the Product Backlog by Business Value
6.6 Selecting an Iteration Length
6.7 Estimating Stories
6.8 Testing and Beta Strategies
6.9 Impact on Sales and Marketing
7. Organizing Around Agile
7.1 Who Should Be Doing What?
7.2 Managing Multiple Projects
7.3 Obstacles to Team Performance
8. A Look at Extreme Programming and Lean Software Development
8.1 Extreme Programming
8.2 Lean Software Development
9. Conclusion
9.1 Process Maturity and Agile
9.2 Sweet Spots for Agile Development
9.3 Organizational Agility Trade-Offs
9.4 Agile Product Management Review
9.5 Leadership
9.6 Visibility, Flexibility, and Quality
Glossary
Appendix: Additional Resources
About the Author
Greg Cohen, Senior Principle Consultant with the 280 Group, is a 15 year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted to venture start-ups and large companies alike and has trained product managers on Agile development methods throughout the world. As a practitioner and frequent commentator on product management issues, he has written and spoken on varied topics such as embracing agile development, the Lean Product Management, and recession proofing your product management career.
Greg has a background in B2B software and Software-as-a-Service (SaaS) including spend analysis, business analytics, contract management, network security, and medical technology. Prior to consulting, he has managed over a dozen products from concept through deployment and end of life for Silicon Valley Companies such as Instill (acquired by iTradeNetworks,) Idealab!, and Pandesic (a joint venture between Intel and SAP.)
Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

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