Product Marketing Books

Also see our Product Management & best Marketing books…

productmarketinghandbook1 Product Marketing Books

The Product Marketing Handbook for Software

The definitive Product Marketing guide to successfully launching and sustaining software products in today’s ultra competitive software market. Each chapter includes an in-depth look at all aspects of the marketing subject. The Product Marketing Handbook also includes a comprehensive cost of marketing matrix, descriptions of common marketing titles and responsibilities, a resource directory, and a glossary of software marketing terminology.

epmtb 194x300 Product Marketing Books

Expert Product Management

Advanced Techniques, Tips and Strategies for Product Management and Product Marketing.

By Brian Lawley, CEO & Founder of the 280 Group
Covers advanced topics such as how to prioritize feature requirements, build product roadmaps, plan and execute high-impact product launches, run more effective beta programs and get great reviews for your products.

hightechproductlaunch1 Product Marketing BooksHigh Tech Product Launch

Guide to product marketing and management techniques for bringing products to the market. This is one of the books that outlines the processes and planning for a successful product launch. Includes guidelines for choosing collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet.

greatdemo1 Product Marketing BooksGreat Demo: How to Create and Execute Stunning Software Demonstrations

One of the most important skills for any Product Marketing Manager is doing great demos to inspire your customers and help sell your product. This book will teach you how to create and execute demos that make a difference.

strategypricing1 Product Marketing BooksStrategy & Tactics of Pricing

An excellent book that gives Product Marketing Managers the tools and background to make better pricing decisions. If you are in charge of pricing for your products this is a must read.

purplecow1 Product Marketing BooksPurple Cow

Purple Cow is all about bringing truly remarkable new products to market. Seth Godin, the author states that the checklist of tired ‘P’s marketers have used for years to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. Truly innovative products and marketing programs from companies that understand Product Marketing are the answer.

permissionmarketing1 Product Marketing BooksPermission Marketing

Product Marketing professionals who want to learn how to communicate more effectively with customers will enjoy this book. How do you break through the noise these days without annoying your customers? Permission marketing will teach you all about it.

ideavirus1 Product Marketing BooksUnleashing the Ideavirus

Teaches how to use Product Marketing and Product Management techniques to build marketing ane viral capabilities into your products. This book is very entertaining, an easy read and should be required for any product marketing manager trying to create “Hit” products.