Product Marketing Books
The definitive Product Marketing guide to successfully launching and sustaining software products in today’s ultra competitive software market. Each chapter includes an in-depth look at all aspects of the marketing subject. The Product Marketing Handbook also includes a comprehensive cost of marketing matrix, descriptions of common marketing titles and responsibilities, a resource directory, and a glossary of software marketing terminology.
Advanced Techniques, Tips and Strategies for Product Management and Product Marketing.
By Brian Lawley, CEO & Founder of the 280 Group
Covers advanced topics such as how to prioritize feature requirements, build product roadmaps, plan and execute high-impact product launches, run more effective beta programs and get great reviews for your products.
Guide to product marketing and management techniques for bringing products to the market. This is one of the books that outlines the processes and planning for a successful product launch. Includes guidelines for choosing collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet.
One of the most important skills for any Product Marketing Manager is doing great demos to inspire your customers and help sell your product. This book will teach you how to create and execute demos that make a difference.
An excellent book that gives Product Marketing Managers the tools and background to make better pricing decisions. If you are in charge of pricing for your products this is a must read.
Purple Cow is all about bringing truly remarkable new products to market. Seth Godin, the author states that the checklist of tired ‘P’s marketers have used for years to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. Truly innovative products and marketing programs from companies that understand Product Marketing are the answer.
Product Marketing professionals who want to learn how to communicate more effectively with customers will enjoy this book. How do you break through the noise these days without annoying your customers? Permission marketing will teach you all about it.
Unleashing the Ideavirus
Teaches how to use Product Marketing and Product Management techniques to build marketing ane viral capabilities into your products. This book is very entertaining, an easy read and should be required for any product marketing manager trying to create “Hit” products.