Best Marketing Books
A reading list for Product Managers and Product Marketers
Positioning is one of the best marketing books ever written. It deals with the problems of communicating your message in an over-communicated world. Want to own a specific place in your customer’s mind? Positioning will help you understand how to create compelling and effective marketing that cuts through the noise.
This book provides some excellent analogies between war and marketing – how to assess your position and what strategies to use to take on your competitors. As they say, “Marketing is war”, and you have to be prepared to best attack and defend. A fun and easy read.
Another easy book to read, it talks about what is required for marketing strategies to work. For example, if you stretch the truth too far and it is obvious to consumers that your product is not the best, you won’t get away with it. Just as you can’t outwit the laws of physics, you can’t go against the laws of marketing.
This is one of the classic marketing books (and one of the best). Geoffrey Moore lays out the strategy and theory behind how to take your product from the small early adopter segment and use vertical market strategies to gain traction and revenue growth.
This isn’t so much a marketing book as it is a fascinating way of looking at “How Great Companies Innovate at Every Phase of Their Evolution”. Yes, Marketing and great products are part of the mix, but companies that are successful long-term also apply some other critical strategies.
Purple Cow is all about bringing truly remarkable new products to market. Seth Godin, the author states that the checklist of tired ‘P’s marketers have used for years to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. Truly innovative products and marketing programs from companies that understand Product Marketing are the answer.