The Phenomenal Product Manager
The Product Manager’s Guide to Success, Job Satisfaction and Career Acceleration.
By Brian Lawley, CEO & Founder of the 280 Group
The Phenomenal Product Manager goes beyond the basics and teaches you how to work more effectively with your teams, how to influence when you have no formal authority, how to get the most important work done in less time and how to manage and accelerate your career.
Expert Product Management
Advanced Techniques, Tips and Strategies for Product Management and Product Marketing.
By Brian Lawley, CEO & Founder of the 280 Group
Covers advanced topics such as how to prioritize feature requirements, build product roadmaps, plan and execute high-impact product launches, run more effective beta programs and get great reviews for your products.
Optimal Product Process
A Modern and Flexible Standard for Highly-Effective Product Management & Product Marketing
By Brian Lawley, CEO & Founder of the 280 Group
Describes the industry-standard Optimal Product Process from the 280 Group.
42 Rules of Product Management
By Brian Lawley & Greg Cohen of the 280 Group
’42 Rules of Product Management‘ is a collection of product management wisdom from forty experts around the world. With over five hundred years of combined hands-on product management experience, the authors each shares one rule that they think is critical to know to succeed in product management. Whether you are a seasoned and experienced product manager or are just starting out, ’42 Rules of Product Management‘ will help you lead with greater effectiveness and influence.
Agile Product Management Excellence
By Greg Cohen, 280 Group consultant & trainer
Software companies are rapidly turning to Agile development to cope with fast changing markets and borderless competition. Yet little has been written to guide product managers through the transition to working with Agile teams and the huge benefits that doing so affords. Agile Excellence is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success.
42 Rules of Product Marketing
By Brian Lawley, Phil Burton and Gary Parker
42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.