Do it Yourself PR (Public Relations)™
This course can be delivered privately to teams or entire departments.
What: 
Live, interactive 4 hour workshop on how to do effective PR with marketing expert, Alyssa Dver, author of “No Time™ Marketing: small business-sized steps in 30 minutes or less”
Why:
To assist participants in understanding what is public relations and how to do it for their own businesses in an affordable, measurable and effective manner
How:
Examining the different types and ways to do PR and providing specific tips and processes to start and execute a PR campaign.
Materials used:
Slides with note pages will be used as a handout.
Curriculum:
Section 1: What is PR?
- Introduction and Agenda
- Practical Definition of PR
- Ways PR is done
- Outsource models
- Methods including social media, online and paper pubs, radio, TV, etc.
- Unconventional examples
Section 2: Ready Aim, Find
- Inexpensive Ways to build a PR list
- How to Efficiently Manage a PR list & campaign
Section 3: Perfect Pitch
- How to build a defendable, attractive position and message for consumers and the media
- How to pitch to media
Section 4: PR Tips and tricks
Closing Remarks
Instructor
Known as “Ms. Marketing” by her clients and fellow employees, Alyssa Dver has worked as a Chief Marketing Officer (CMO) within or as a consultant to numerous companies, ranging from large multinationals to small startups based all over the world. Now, as the Chief Executive for Mint Green Marketing, Dver’s areas of expertise include: corporate social responsibility, PR, and product management. She has in-depth industry experience in high tech, banking and child safety.
Dver’s previous book, Software Product Management Essentials is a standard with both new and experienced product managers and marketers. She continues to teach product management through seminars and webinars, and through an ongoing column in Software Magazine.
Dver writes frequent articles which have been published in Forbes, BusinessWeek, Entrepreneur, Promo Magazine, MarketingProfs, Pragmatic Marketer, and dozens more. A highly rated speaker, Dver has presented to organizations including: The World Diversity Leadership Summit at the United Nations, The Women’s Congress, The American Marketing Association, American Banking Association, and the American Strategic Management Institute, to name just a few.
A serial entrepreneur, Dver founded The Center to Prevent Lost Children and Wander Wear. She is also the executive producer and host of Mom Matters WebTV. For her professional and personal accomplishments, she has been interviewed by NPR, Voice of America, The Boston Globe, Ladies Who Launch, MassWIT, Moms on the Move, and more. In 2007, BusinessWeek recognized her as one of eight female entrepreneurs to watch.
Ms. Dver is a graduate of The Wharton School and is currently a PhD candidate at the University of East London.
For additional information contact:
Dave Dersh, VP of Training & Consulting
dave @ 280group.com
408-834-7518
The Product Marketing
& Product Management Experts™