If you are a Product Management or a Product Marketing professional you know how time consuming and challenging it is to write high-quality documents that effectively guide your team and company’s product and marketing efforts. Keeping up on best practices, making sure that all of the critical elements are included and creating a consistent and professional format across all of your documents all take a lot of time that could be better spent writing the documents themselves.

The Product Management LifeCycle Templates and Training solve these problems by providing you with professional, comprehensive, fully-customizable Product Management and Product Marketing Templates. Built upon a worldwide-standard product management lifecycle processesigned for Product Managers and Product Marketing Managers, the toolkit contains over 35 best practices templates for the most common documents that Product Management and Product Marketing professionals need to deliver.

280 Group Optimal Product Process built upon AIPMM
worldwide standard product lifecycle.

If you are responsible for MRDs (Market Requirements Documents), Marketing Plans, Positioning Papers, Business Cases, Pricing Analyses, PRD (Product Requirements Documents), Product Roadmaps or other Product Management or Product Marketing deliverables the Product Manager’s Toolkit will save you a great deal of time and energy, help you to deliver higher-quality documents and increase your professionalism, effectiveness and ability to influence your organization.

The nine key documents in the product lifecycle are included
along with 25 additional templates.

Deliver documents with impact that are more effective and persuasive

• Product Management templates incorporate best practices based on years of practical hand-on experience and research
• Professional, consistent design and formatting standardized across all documents ensures that your marketing plans, MRDs, PRDs, positioning documents, product roadmaps and other deliverables have the same design and structure.
• Each template includes critical process elements to make them more effective, such as revision number, revision date and required approvals to give you an example and sample to follow.

Save time and write better documents faster

• Easy to use click-and-type Product Management templates
• Focus on content, not formatting
• Fully customizable – add your own company logo, header and footer information, etc.

Comprehensive toolkit includes everything you need to get started

• Over 35 Product Management and Product Marketing templates covering every stage of the product life cycle
• Brief training presentation explaining the framework
• Includes a 30 minute consultation with the Product Management and Product Marketing experts at the 280 Group. Use the consultation to help provide you with direction and insight before getting started writing or to review a draft or final version of your documents and provide comments.
• White papers to educate you on additional Product Management and Product Marketing topics (Product Process, The Role of Product Management versus Product Marketing, How to Hire Product Management/Product Marketing Contractors to expand your team quickly).

Toolkit Contents & Methodology

The Product Management LifeCycle Toolkit is a complete set of templates and resources to help you successfully manage products through the entire lifecycle from initial concept to retirement. Each of the templates include instructions and information about what the critical things are that you need to consider (and document at the appropriate level for your situation) in each lifecycle phase. Additionally, there are white papers and other reference materials included to help you learn best practices for success.

Optimal Product Process™ Framework
The Product Management LifeCycle toolkit is based upon a worldwide standard model created by the Association of International Product Management & Marketing (www.aipmm.com). Building on top of the AIPMM seven phase lifecycle, the 280 Group has created an entire framework named the Optimal Product Process that includes templates, training and methodology toallow any company to leverage the ProdBOK standard in their product development and delivery efforts.

The Optimal Product Process consists of seven phases (Conceive – Plan – Develop – Qualify – Launch – Market – Retire), with nine corresponding documents that address every critical strategic and tactical issue that must be considered in order to move from one phase to another. The nine documents are available as individual templates and in a combined Master Product Plan so that you can use them however best fits your situation.