Templates and training for planning and executing high-impact launches.

An effective product launch can make a huge impact on whether a product succeeds or fails in the marketplace. Make sure you dramatically increase your launch effectiveness with the Product Launch Toolkit, Templates and Training.

The Product Launch Toolkit includes everything you need to maximize your launch and get the highest possible revenues as a result. It includes a a narrated training seminar to teach you about every aspect of product launches, as well as 20 templates, samples, plans and more. Based on 200+ years of combined experience on the 280 Group team and dozens of product launches, the toolkit teaches best practices and gives you the tools, templates and training you need so that you can:

• Beat your revenue goals
• Position your product strongly against competitors
• Create maximum “buzz” with customers & the industry
• Save time creating launch & planning documents
• Learn best practices for product launches
• Avoid costly (and possibly fatal) mistakes
• Give your product the best possible chance of success
• Leverage traditional and social media marketing

Create more compelling and effective launch plans & execute them better

• Get the executive buy-in and budget you need
• Give your product the best possible chance for success
• Leverage the learning and best practices from dozens of product launches
• Avoid common product launch pitfalls and mistakes

Save time

• Learn everything you need to know about how to plan & execute a great product launch
• Eliminate the need to create your own plans and templates from scratch
• Easy to use click-and-type templates in Word, PowerPoint and Excel format
• Focus on content, not formatting
• Fully customizable – add your own company logo, header and footer information, etc.

Comprehensive toolkit includes everything you need to get started

• Narrated on-demand training presentation
  How to Plan & Execute a Successful Product Launch
• The Value of a Well-Executed Launch
• Types of Launches
• Setting Goals
• Critical Elements of a Successful Launch
• Creating an effective marketing mix
• Utilizing social media such as Facebook, LinkedIn, Twitter and YouTube
• Choosing which marketing program to use
• Calculating your launch return on investment (ROI)

Templates

For the most common product launch plan documents(20 templates included in MS Office formats - many with Modern, Plain & Professional Design options)

• Product Launch Plan Template
• Product Launch Timeline Generator (basic for Excel 2003/2007 – automatically generate the entire schedule and all critical tasks by just entering the start date in Excel 2010.)
• Competitive Product Comparison
• Press Release Background Document
• Press Release
• Press Kit Checklist
• Product Overview One Pager
• Features & Benefits
• Product Launch Checklist
• Product Launch Marketing ROI Calculator
• Product Launch Marketing Budget
• Collateral & Sales Tools Checklist
• Competitive Feature Matrix
• SWOT Analysis
• Online Advertising ROI Calculator
• Positioning Statement & Matrices
• Press & Analyst Presentation
• Customer Presentation Template
• Launch Marketing Budget Worksheet

Pre-formatted, well-thought out templates allow you to plan and
create your product launch documents quickly and easily.

The product launch timeline generator lets you automatically generate a timeline
and gantt chart showing you every task that need to be completed and what
the deadlines are (requires Excel 2010). Just enter the start date and your timeline
is created. Note: you can also manually create a timeline using Excel 2003 or 2007.

The product launch plan template lets you quickly and easily
write a well-thought-out launch plan to ensure you cover all critical
aspects for success. Save time and ensure you avoid critical
errors – just click and type in the template.