Competitive analysis templates and training you quickly and thoroughly tear apart you competition.

The Competitive Analysis Toolkit is the only complete set of templates and training that allow you to create a thorough competitive analysis for your company in a short period of time. The templates and training guide you through understanding, organizing and presenting your findings. This will allow you to use extensive reality-based competitive analysis to determine the winning strategy for your products or company.In today’s economy, competitive intelligence is critical to success. Product managers, business people and entrepreneurs need to understand their company’s competitive playing field. A comprehensive competitive analysis allows you to strategize effectively for making key business decisions. The templates and training in the toolkit will help you to:

• Discover the best sources of competitive information
• Take an in-depth look at your industry
• Develop winning strategies & tactics
• Create a performance grid
• Determine competitive positioning
• Build a SWOT analysis
• Forecast likely moves
• Generate roadmaps for technology and market trends
• Deliver the results for internal/external presentations
• Create selling tools to help your sales team beat the competition

The Competitive Analysis Toolkit is an INSTANT ELECTRONIC DOWNLOAD that includes templates and a narrated presentation to teach you best practices.

Everything you need to do a thorough and complete analysis

• Developed by competitive analysis experts
• Templates range from industry comparisons to product/feature checklists
• Includes information on sources of competitive information
• Two presentation templates and executive summary to present your findings

Save time – do your analysis quickly and easily

• On demand training presentation leads you through the process
• Complete set of templates for all aspects of competitive analysis ensures you don’t miss anything critical
• Templates are in Microsoft Office formats – just click and type – customize however you like

Comprehensive toolkit includes everything you need to get started

• Narrated On-Demand Presentation: How to Tear Apart Your Competition
• Quickly learn how to do thorough competitive analysis
• Identify key competitors
• Complete in-depth research
• Create competitive analysis for internal use
• Create competitive analysis & selling tools for external use

Templates(17) included (Microsoft Office Format)

1. Company backgrounder (for each competitor)
2. Win Loss Summary Chart (for each competitor)
3. Industry Life Cycle Model
4. BCG Matrix
5. Porter’s Competitive Five Forces Model
6. Performance Grid
7. Positioning Statement & Matrices
8. Competitive Scope and Differentiation
9. Competitive Feature Matrix Comparison Chart
10. SWOT Analysis
11. Market & Strategy Roadmaps
12. Internal Company Presentation of Findings
13. Executive Summary
14. Product Benefits Comparison Template
15. Added Value Matrix
16. External Presentation
17. Competitive Comparison Sales Tool