Templates and training to help you run a more effective beta program with less effort!

Beta programs can be one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned or are executed at the last minute with a lack of resources and focus. An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the follow-on release and how satisfied customers will or won’t be with the product. If done right, it can also set you up for critical launch and marketing deliverables such as success stories, customer quotes and references for the press.

If you are responsible for the overall success of a product, it is important that you ensure that the beta programs you run are comprehensive and effective. The Beta Program Toolkit can help you accomplish this.Based on best practices from running dozens of beta programs, the Beta Program Toolkit includes practical information and tips about how to plan and run a more effective customer beta program with less effort. The toolkit includes a narrated 37 slide seminar/presentation that covers all of the critical topics such as setting goals, what works most effectively, how to plan a beta program, what to expect from customers and how to get customers to be more active in helping your company do the final testing on your product.Additionally, the Beta Program Toolkit contains 17 templates and samples that can be quickly customized to get your Beta Program up and running fast. Also included is a white paper with best practices and tips.

You could spend hours learning how to run an effective Beta program and creating your own set of Beta templates. Or you can buy the Beta Program Toolkit and have the knowledge, training, templates and samples you need to run a successful program. At only $99, the Beta Program Toolkit is easily worth the savings you’ll get in terms of time, effort, impact and ability to influence your organization.

The Beta Program Toolkit is an INSTANT ELECTRONIC DOWNLOAD that includes a training presentation and beta program templates.

Learn best practices to avoid making costly mistakes

• “How to Run a Successful Beta Program” narrated on-demand training seminar/presentation covers all of the critical elements you need to be aware of, including:
  • Setting goals
  • Writing a beta plan & getting sign off
  • Who manages the program
  • Ideal length of program
  • Recruiting participants
  • Selection of candidates
  • Factors in response rates
  • Expected participation levels
  • Customer agreements
  • Incentives
  • Ongoing communication with participants
  • Communicating internally
  • Conducting Exit surveys
  • Writing the final report
  • Following up after the beta
• Beta Program Best Practices White Paper to supplement the seminar
• Beta program timeline slide to show you what needs to happen when.

Save time with 17 pre-designed templates & samples

• Easy to use click-and-type templates in MS Word, Excel, PowerPoint & FileMaker formats
• Fully customizable – add your own company logo, header and footer information, etc.
• Templates to cover every aspect of running an effective beta program:
  • Critical Decisions Checklist
  • Deliverables Checklist
  • Beta Program Plan Template
  • Beta Customer Database (Excel & FileMaker formats)
  • Bug & Feature Database (Excel & FileMaker formats)
  • Beta Program Sample NDA
  • Customer Beta Agreement
  • Beta Program Timeline
  • Text for communicating with participants
    a. Invitation email
    b. Acceptance/rejection letter
    c. Kickoff, Weekly status, thank you emails
  • Bug Submission Form
  • Exit Survey
  • Beta Program FAQ
  • Beta Program Final Report Template