Product Management Training & Product Marketing Training
The Most Comprehensive, Practical, Up-To-Date & Affordable Training Available.
Next training being held April 16th-20th. Click here for details.
The 280 Group offers comprehensive high-tech Product Management training and Product Marketing training that teaches best practices and processes used by leading technology companies to create successful market-driven products and services. We offer both onsite private training as well as offsite public training held in various locations. Either option provides the attendees with a comprehensive and practical training seminar that gives them the skills to immediately be more effective and productive in their job.
Overview of Our Training Programs & Philosophy
Product management is a domain that includes product marketing and product
planning. The 280 Group's highly practical and effective training program
is based on this premise and the Product
Manager's Toolkit™ (a set of professional, comprehensive and
fully-customizable product marketing and product planning templates).
280 Group Training provides Product
Planning and Product Marketing professionals
with practical and effective skills, knowledge and tools
Each of our Product Management & Product Marketing training courses are:
- A highly interactive seminar, allowing students
to participate and provide personal input.
- Extremely practical and interlaced with historical
high-tech case studies to promote a deep understanding of the topics and concepts.
- Accompanied by a course specific "Action Plan" - a guiding document that course graduates use to help them focus on key work related issues.
280 Group Training is delivered in partnership with Blackblot, the leading worldwide training company in product management and product marketing training. Blackblot's methodology is the most modern, practical and comprehensive available today, and is much more effective than other training programs.. It is based on the Product Manager's Toolkit (PMTK) action model, a comprehensive model that covers every aspect of the overall product lifecycle. Along with the training, each attendee receives a copy of the 280 Group Product Manager's Toolkit, a set of 30 templates that cover the entire product lifecycle making them instantly productive after finishing the training.
The PMTK action model works in conjunction with the PMTK flow model, which allows you to use the action model in a stage-gate approach to product definition, development and delivery.
In order to be an effective Product Manager or Product Marketing Manager you must first gain a deep understanding of the core skills and concepts involved. From there it is critical to then gain an understanding of how to deliver excellent product requirements (MRDs/PRDs) and how to plan and execute the corresponding outbound activities that will make the product successful (positioning, pricing, messaging, marketing plans, etc.). Once all of these skills are mastered there is one remaining very critical component: the ability to communicate your ideas to diverse range of audiences and interact with them in an optimal way to ensure your product's success.
280 Group Training - Product Management - Skills Pyramid
The comprehensive 280 Group Product Marketing & Product Management Training covers all of the aspects mentioned above. It is built around four seminar modules as follows:
- Strategic Product Management™
An intensive two-day training workshop that covers the world of high-tech product planning and product marketing. The course is based on the PMTK™ Action Model, a reference framework that outlines the process and stages of performing and correlating product marketing tasks with product planning tasks. Course attendees also receive a free copy of the Product Manager's Toolkit™ (PMTK) - a comprehensive set of product marketing and product planning work templates.
Strategic Product Management Brochure
- Procedural Requirements Management™
Ambiguous market requirements lead to flawed products and unhappy customers. Well-defined market requirements are the basis for a smooth development process and marketplace success. This training course teaches how to deliver well-defined requirements to guide your team and overall development efforts. This one day training course presents effective practices that clearly identify and articulate market requirements. The outcome is a Market Requirements Document that truly meets customer and market needs.
Procedural Requirements Management Brochure
- Business and Market Planning™
Companies that consistently win plan the direction of a business well in advance so that the products and services it provides meet the overall business objectives. This one day training course demonstrates how to formulate plans that prioritize and evaluate business opportunities and guide marketing efforts such as writing a business case and the resulting marketing plan.
Business and Marketing Planning Protocols Brochure
- Interactivity and Communication™
This one-day training module provides attendees with the knowledge, skills and tools to effectively communicate with diverse audiences and individuals encountered in the course of a product manager's job. Soft skills are non-technical business skills that often impact the success of development projects more than technological skills. This module explores crucial soft skills product managers need nowadays, including: how to perform a product demo, prepare a product review guide, manage meaningful analyst relations, fulfill a role in an IPO Road-Show, understand team dynamics, prepare for a product manager's job interview, market themselves in the organization, and more...
Interactivity and Communication Brochure
Public Product Management & Product Marketing Training Seminars
Held in technology centers throughout the United States such as San Jose (Silicon Valley), Boston, Austin and Cary North Carolina, these consist of a five day Product Management & Product Marketing "Boot Camp"that provides a comprehensive foundation and the most practical training available. For more details see the public training schedule - next training is April 16th-20th.
Private Product Management & Product Marketing Training Seminars
Delivered on location close to the client's offices to minimize
travel time and costs and maximize focus on learning. Courses are offered in combinations, with
discounts for multiple modules:
- Strategic Product Management
for Product Planners. Designed for inbound Product Management
Professionals, this 3 day seminar includes both the Strategic Product
Management seminar and the Procedural Requirements Management seminar.
This is designed for anyone responsible
for product definition, requirements, and managing internal product
development processes with cross functional organizations. It presents
effective practices that clearly identify and articulate market requirements.
The outcome is a whole Market Requirements Document (MRD) that represents
an intelligent commitment to customers.
Datasheet
- Strategic Product Management for Marketers.
Designed for outbound Product Marketing Professionals, this 3 day
course includes both the Strategic Product Management seminar and
the Business and Market Planning seminar. This is designed for those
responsible for developing outbound marketing plans and strategies
to successfully communicate product benefits and positioning messages
in the marketplace, as well as developing opportunity business cases.
It provides attendees with the knowledge, skills and tools to efficiently
prepare coherent business cases and marketing plans.
Datasheet
The 280 Group can also deliver customized consulting to meet your needs in conjunction with the training. If your company needs to set up standard product planning or product marketing processes, investigate new market opportunities or bring innovative new products to market these services can be included to meet your needs.
For additional information contact:
Brian Lawley
training @ 280group.com
408-834-7518.
The Product Marketing & Product Management Experts™
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The 280 Group provides high-quality Product Marketing and Product Management training. For a quote on training contact the 280 Group.