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Product Marketing & Product Management
Consultants, Contractors, Training & Templates
280 Group Overview
Download brochure here...
Download overview here...
The 280 Group helps companies define and deliver better products and run more compelling and effective product launches and marketing programs by providing Consultants, Contractors, Training and Templates and Toolkits.
Whether you need a high-level consultant to plan your product strategy, a seasoned veteran to run an industry-changing product launch or a mid-level Product Manager contractor to write an MRD, the 280 Group can provide you with expert, professional talent to help you get the job done right. We can also help you and your employees improve your effectiveness on the job by providing proven best-practices training and professional templates.
Since 1998, the 280 Group's consultants and contractors have helped more than forty companies bring numerous new products to market successfully and quickly build revenue momentum. Our clients range from Fortune 500 companies to startups including Adobe Systems, PalmSource, Intel, GuardianEdge, Good Technology, Netcom (acquired by Earthlink), TellMe, Telocity, Omniva, Remedy, Propel, SEMI, Secuware, Exploit Prevention Labs, Untangle, Innopath and many others.
The 280 Group consultants and contractors work on both a project basis as well as acting as interim VPs, directors and product managers/product marketing managers. Typical project work done for clients includes:

If you are tight on headcount, the 280 Group can help expand your team
with high-quality contractors (from one up to an entire team of consultants) to help you get critical work
done quickly. Our contractors can also help fill the void when employees
are on maternity leave, short-term disability or sabbaticals. And we can also help you and your employees improve your effectiveness on the job by providing training and professional templates and toolkits.
Our background and qualifications include:
- A world-class team with 110 years of combined experience in Product Marketing and Product Management and 30 years of experience as consultants and contractors.
- Over forty satisfied clients during the past nine years who we have helped to define, launch and market dozens of highly successful products.
- Our own proven Product Management and Product Marketing methodology, best practices, toolkits and templates based on years experience that can be leveraged to deliver better results for our clients in a shorter period of time.
- Featured on CNBC's World Business Review with Alexander Haig (topic was Product Marketing and Product Management Excellence), the KLIV Silicon Valley Business report and listed as the only Product Marketing & Product Management solution in the book "Bullmarket: Companies that can help you make something happen" by Seth Godin (author of NY Times bestsellers Ideavirus, All Marketers are Liars and Purple Cow).
- Brian Lawley, President and Founder of the 280 Group, is also the President of the Silicon
Valley Product Management Association (SVPMA) and was nominated for the
2006 Product Marketing Management Excellence Award for Thought Leadership by the AIPMM (Association of International Product Marketing & Product Management).
If you need a Product Marketing or Product Management consultant or contractor or would like to train your employees please contact us.
About the 280 Group name
Within a few miles of the Interstate 280 corridor in
Silicon Valley some of the world's greatest companies have come to life.
We help these companies to define, launch and market breakthrough new
products.
We decided to use the name 280 Group because the Highway
280 corridor and surrounding areas are such a unique and meaningful part
of the valley and the technology industry. From Sand Hill road to Woodside
to the Stanford campus, down South to Cupertino and San Jose, there is
nowhere else in the world like the Highway 280 area for innovation and
the entrepreneurial spirit.
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