Product Management & Product Marketing Certification

Overview: Product Management & Product Marketing Certification offered by 280 Group

The 280 Group has partnered with the AIPMM (Association of International Product Marketing & Management) as an authorized testing partner to provide their Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) examinations. The perfect complement to the 280 Group's training programs , the CPM and CPMM certifications are the most widely recognized in the industry. As part of your resume and your career advancement, they give you the credibility and proof that you have the skills and experienced to be one of the best in the Product Marketing and Product Management industry.

The AIPMM Product Management and Product Marketing certification is the best in the industry and one of the most valuable assets you can have on your resume. The certification is designed to be independent of any one specific methodology or framework, but rather are a validation that you understand concepts industry-wide. The certification ensures that you have a thorough knowledge of product management and product marketing concepts, skills and practices, both in theory and real world practice. They validate that you can implement and practice all aspects of product management and product marketing in both established companies as well as start-ups.

The certifications are not easy (which is one reason why they are so valuable to have on your credentials) - you'll need to have been a Product Management or Product Marketing professional for many years or you'll need to take the preparation workshop and/or use the available study materials to get up to speed.

"I've been doing Product Management and Product Marketing for twenty years. I found that when I took the certification exams they were rigorous and thorough, making the certification quite valuable as an additional credential proving you are an expert. Becoming certified will elevate your credibility, make you worth more in the job market and will help advance your career."

The Certified Product Manager™ (CPM) and Certified Product Marketing Manager™ (CPMM) credential granted by the AIPMM crosses industry barriers as it focuses on strategies and skills considered best practices throughout many disciplines. The program outlines core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM program sets the standard with proven methods and processes.

The program ensures that those who pass the test have demonstrated a thorough understanding theory as well as the practice of product management and product marketing management. This includes the underlying concepts, principles and terminology used. It also ensures that they can evaluate and implement all aspects of product management and product marketing management across the entire lifecycle, from startup organizations all the way up to Fortune 500 companies.

Certification Exam Schedule

Next class & exam:
April (date TBD San Jose, CA)

Contact training @280group.com if you are interested in signing up.

Note: You must be a current AIPMM member to take the certification exams. Sign up here.

Preparing for the exams:

If you have been doing product marketing or product management for many years or have an MBA you will likely have enough knowledge to pass either the CPM or CPMM exams, though you may want to study some to refresh your memory. If you are newer to either discipline you'll want to do some extensive preparation. Either way, you'll want to have the following books on your bookshelf as a reference in your day-to-day work.

CPM Recommended Study Materials:
The Product Manager's Handbook
By Linda Gorchels
ISBN: 0071459383

Product Management
By Donald Lehmann
ISBN: 0072865989

CPMM Recommended Study Materials:
Marketing Management
By Philip Kotler
ISBN: 0131457578

Competitive Strategy
By Michael Porter
ISBN: 0743260880

Boston Consulting Group Materials
BCG Website Insight section
Experience curve, growth-share matrix and time-based competition.

WIKIPEDIA: BCG Matrix

For questions or more information contact:

Brian Lawley
training @ 280group.com
408-834-7518

The Product Marketing & Product Management Experts™

 

 

Cancellation Policy

• Cancellations must be received in writing.
• Cancellations received more than 5 business days before the certification tests will be charged 50% of the cost.
• Cancellations received less than 5 business days before the certification tests will be charged 100% of the cost.
• No transfers are allowed.
• The 280 Group reserves the right to cancel the certification test with 5 business days notice. In this case all fees paid will be fully refunded. The 280 Group will not be responsible for any other expenses incurred by attendees, such as non-cancelable airline or hotel fees, etc.

 

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The AIPMM certification for Product Management and Product Marketing is the industry standard for excellence. Certification is an excellent way for Product Management and Product Marketing professionals to differentiate themselves in the market.