Product Marketing Consulting & Contracting
A Product Marketing Consultant or Contractor can help your company build revenue momentum and buzz in the marketplace. Product Marketing Consultants can do short or long-term projects such as strategy, pricing, competitive analysis or white papers. Product Marketing Contractors can come in and act as an interim employee, taking the place of staff that are on vacation, sabbaticals or maternity leave, or filling in if you don't have full-time headcount to hire a permanent employee.
Some of the tasks that a Product Marketing Consultant or Product Marketing Contractor can perform for your company include:
Managing product launches
- Writing marketing and launch plans
- Managing press tours
- Training
- Creating Collateral
- Crafting Messaging
- Managing PR, press and review programs
- Success stories & customer testimonials
Product messaging
- Positioning
- Features & benefits
- Contents for collateral, data sheets, white papers, presentations, reviewer's guides, etc.
- Determining you unique selling proposition
Pricing
- Overall strategy
- Pricing matrices
- Discount levels & special pricing for education & other markets
Sales Tools
- White papers
- Presentations
- Content for collateral and websites
- Scripted and self-running demos
- FAQs
Services
Consulting
& Contracting
- Marketing
- Product
Management
- Product
Marketing
PM
Training
- Overview
- On-Demand Training
- PM Fast Track™
- Private Training
- Comparison
- Certification
Special
Projects
-Google
Rank!
-
QuickSurveys™
The 280 Group provides high-quality Product Marketing and Product Management Consulting and Contracting services to software and hardware companies. If your company needs assistance with short-term projects or needs an acting VP/Director of Product Marketing, the 280 Group can deliver hand-picked, high quality talent. For assistance with product launches, white papers, presentations, sales tools, collateral, messaging, strategy or other Product Marketing tasks contact the 280 Group.