Product Manager Job Description Sample

Marketing Consultant Team: Brian Lawley Sharon Grimshaw Will Iverson Aaron Hyde Sarah Lawley

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Oftentimes our clients ask us if we have sample Product Manager job descriptions for use in hiring or defining job roles and responsibilities. We've put together these feel free to modify the samples and use them for recruiting purposes.

If you need an interim Product Manager or Contractor contact us.

Product Manager Job Description Sample #1 (Primarily inbound)

Job Description
The Product Manager is responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product supports the company's overall strategy and goals.

The Product Manager is expected to:

Define the product strategy and roadmap
Deliver MRDs and PRDs with prioritized features and corresponding justification
Work with external third parties to assess partnerships and licensing opportunities
Run beta and pilot programs with early-stage products and samples
Be an expert with respect to the competition
Act as a leader within the company

Required experience and knowledge

Minimum of N years experience as a Product Manager
Demonstrated success defining and launching excellent products
N+ years of experience in a job in the XXX market
Excellent written and verbal communication skills
Bachelor's degree (MBA preferred)
Technical background, with experience in XXX
Excellent teamwork skills
Proven ability to influence cross-functional teams without formal authority
Must be able to travel XX% of the time
Examples and at least one sample of an effective document delivered in the past

Product Manager Job Description Sample #2 (inbound and outbound)

Job Description
The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, tod deliver winning products. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.

The Product Manager is expected to:

Define the product strategy and roadmap
Deliver MRDs and PRDs with prioritized features and corresponding justification
Work with external third parties to assess partnerships and licensing opportunities
Be an expert with respect to the competition
Develop the core positioning and messaging for the product
Perform product demos to customers
Set pricing to meet revenue and profitability goals
Deliver a monthly revenue forecast
Develop sales tools and collateral
Propose an overall budget to ensure success
Brief and train the sales force at quarterly sales meetings
Brief press and analysts and go on press tours
Act as a leader within the company

Required experience and knowledge

Minimum of N years experience as a Product Manager or Product Marketing Manager
Demonstrated success defining and launching excellent products
N+ years of experience in a job in the XXX market
Excellent written and verbal communication skills
Bachelor's degree (MBA preferred)
Technical background, with experience in XXX
Excellent teamwork skills
Proven ability to influence cross-functional teams without formal authority
Must be able to travel XX% of the time
Examples and at least one sample of an effective document delivered in the past

Places to post Product Manager job descriptions:

pm_jobs Yahoo group. Joining and posting are free.

Subscribe to pm_jobs
4marketeers.com (list of 10k marketing professionals - you can send your job description for only $175).
Kitlist - a job listing group on Yahoo
Silicon Valley Product Management Association (www.svpma.org). Postings are free on the job forum, and it gets a high volume of qualified traffic. Here are the instructions for creating a free posting:

1.) Go to: http://www.svpma.org/forum/

2.) Click on "Register" at the top and create an account (username, email, password are all that are required)

3.) Go back to http://www.svpma.org/forum/ and click on the "Job Postings" section

4.) Click on the "New Topic" button on the left hand side

5.) Create and submit your Product Manager job description

Resources

BLOGS/ARTICLES
  White Papers
  PM 2.0 Newsletter
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OTHER
  SV Marketing Directory
  Seth Godin Bull Market
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  PM Job Description
  Companies to Watch
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BOOKS
  Book Reviews
Product Mgmt Book
  Product Marketing Books
  Best Marketing Books

FREE TOOLS
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  Feature Priority Matrix
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