Overview:
The PM Fast Track Training is the most practical and effective training course available, and is used by thousands of customers worldwide. It gives Product Managers and Product Marketers a thorough, in-depth and instantly applicable knowledge of every phase of the product lifecycle. This course is ideal for new or mid-level PMs or for Senior PMs who want to brush up on best practices and thoroughly learn the methodology in the Product Manager's Toolkit™ . This course is highly practical and interactive and include real-world examples and exercises to ensure students gain a solid understanding of the material. Based on the 280 Group Product Manager's Toolkit™, the PM Fast Track course covers all of the toolkit templates and methodology so that upon completion attendees will have the skills and corresponding templates and tools necessary to be excellent Product Managers and Product Marketers.The course is also very useful for senior managers who may need to organize their department, define job roles and optimize their processes.

The PM Fast Track is is taught by Senior 280 Group consultants who are all doing real-world product management and marketing every day (not full-time trainers who may have lost touch with the day-to-day realities of the job). Our trainers/consultants apply the 280 Group methodology in their consulting engagements with clients throughout the world, and are continually refining it based on best practices.  All trainers have at least 20 years of product management and product marketing experience, and are able to teach and apply time-tested techniques as well as the latest tactics being employed at client sites.

Schedule:

The first two days (Monday & Tuesday) cover Strategic Product Management, and are the basic foundation of both Product Management & Product Marketing. This is an intensive two-day interactive course that covers the world of high-tech product planning and product marketing. The course is based on the Product Manager's Toolkit ( PMTK) Action Model, a reference framework that outlines the process and stages of performing and correlating product marketing tasks with product planning tasks
Strategic Product Management Brochure

The next day (Wednesday) covers Procedural Requirements Management. Ambiguous market requirements lead to flawed products and unhappy customers. Well-defined market requirements are the basis for a smooth development process and marketplace success. This training course teaches how to deliver well-defined requirements to guide your team and overall development efforts. It presents effective practices that clearly identify and articulate market requirements. The outcome is a Market Requirements Document that truly meets customer and market needs.
Procedural Requirements Management Brochure

The fourth day (Thursday) covers Business and Market Planning. Companies that consistently win plan the direction of a business well in advance so that the products and services it provides meet overall business objectives. This training course demonstrates how to formulate plans that prioritize and evaluate business opportunities and guide marketing efforts such as writing a business case and the resulting marketing plan.
Business and Marketing Planning Protocols Brochure


Each attendee receives the following:

• Four Day Intensive Course. Classes are highly interactive and include hands-on assignments and discussion of results to ensure attendees thoroughly learn and retain the information.
  
  
• Product Manager's Toolkit (PMTK)License ($99 value) including over 30 MS Office templates
  
  
• Content retention tool (software to help aid retention of material)

• A one-time free registration to each of the available BPMP certification tests.  Two attempts to pass any BPMP test are granted per each registration. ($400 value).
  

• Printed copies of all courseware, including supporting articles, course slides booklet, PMTK action model and action plan.
  
  
• Official personalized course diploma

What attendees are saying:

Schedule & Signup Information:

Austin, TX
Sept 20-23, 2010. 8am to 5PM
$2,495 per person

San Jose, CA
Sept 13-16, 2010. 8am to 5PM
$2,495 per person

New York, NY
Oct 11-14, 2010. 8am to 5PM
$2,495 per person

Seating is very limited - reserve your
space now before the next session sells out.

For additional information contact:

Dave Dersh, VP of Training & Consulting
dave @ 280group.com
408-834-7518

The Product Marketing & Product Management Experts™

Cancellation Policy

• Cancellations must be received in writing.
• Cancellations received more than 5 business days before the first day of training will be charged 50% of the training cost.
• Cancellations received less than 5 business days before the first day of training will be charged 100% of the training cost.
• Transfers will be allowed. The 280 Group must receive the notice in writing from the initial class registrant with the name of individual who is receiving the transfer.
• The 280 Group reserves the right to cancel the training with 5 business days notice. In this case all fees paid will be fully refunded. The 280 Group will not be responsible for any other expenses incurred by attendees, such as non-cancelable airline or hotel fees, etc.