Product Management Training & Product Marketing Training

Need training to improve your Product Management
or Product Marketing skills?

Want to become more effective as a Product Manager
or Product Marketer ?

Interested in training that will teach you practical skills
and the latest best practices?

Want to take your Product Management or Product Marketing
team to the next level?

The 280 Group offers comprehensive high-tech Product Management training and Product Marketing training to help you or your employees define and deliver better products. After completing our training they will walk away with a strong foundation and practical core skill set to do their jobs more effectively.

The 280 Group offers three types of training:

• On-Demand Training in our toolkits and the PM Office™. These are short (45 minute) narrated presentations with corresponding templates. They can be purchased and downloaded immediately, and cover topics such as Product Roadmaps, Product Launches, Beta Programs, Product Review Programs and Developer Programs.

• PM Fast Track. This is a public training course that covers the entire product lifecycle. Participants in this training course become experts in Product Management & Product Marketing in just four days.
  
  
• Private Product Management & Product Marketing Training. Held onsite, including the PM Fast Track material as well as pricing, communication and more. Help your team rapidly become more professional, productive and effective

Whether you need immediate training, a full course to become an expert on the product lifecycle or private, onsite training, the 280 Group can help you with all of your needs.

The 280 Group is the world’s premier Product Management and Product Marketing consulting and training firm, and has been featured on CNBC’s World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped thousands of companies to learn and implement best practices, resulting in better products and increased revenues. Major consulting clients of the 280 Group include SAP, Nokia, Intel, Adobe and Palm as well as dozens of small and medium-sized high-tech companies. A partial list of clients, letters of reference and samples of work are available on the 280 Group website in the clients section.

Brian Lawley is the President and Founder of the 280 Group (www.280group.com) and former President of the Silicon Valley Product Management Association (www.svpma.org). During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products. He is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” In 2008 he won the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego.

The 280 Group team of Product Management trainers and consultants has over 150 years of collective high-tech Product Management and Product Marketing experience spanning a wide range of software and hardware markets and products. Our trainers are experts in the realm of high-tech product management and marketing, and have extensive real-world experience and examples that they draw on to make the training as effective and useful as possible.

The 280 Group Product Management & Product Marketing methodology, training, toolkits and templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware and Yahoo. The Procedural Requirements Management methodology (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates. Additionally, Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers and product marketers.

For additional information contact Dave Dersh, VP of Training and Consulting (dave @ 280group.com) or call 408-834-7518.

The Product Marketing & Product Management Experts™

Services

   Consulting & Contracting
     - Marketing
     - Product Management
     - Product Marketing

   PM Training
     - Overview
     - On-Demand Training
     - PM Fast Track™
     - Private Training
     - Comparison
     - Certification

   Coaching

   Special Projects
     -Google Rank!
     - QuickSurveys™

The 280 Group provides high-quality Product Marketing and Product Management training. For a quote on training contact the 280 Group.