Product Management Toolkits, Templates & Training
Whether you need templates, on-demand training or certification for Product Management and Product Marketing the 280 Group has a solution for you. All of our products are single user licenses - volume discounts are also available.
The 280 Group methodology, training, toolkits and templates were nominated for the AIPMM (Association of International Product Marketing and Management) Product Management Excellence award. They are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Microsoft, SAP, Toshiba, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware, Yahoo and many more. The Procedural Requirements Management methodology in the Product Manager's Toolkit (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates, and Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers.
What are you looking for?
- Product management self-study courses and certifications
- Toolkits & Templates
- Books from the 280 Group
PM Self-Study Courses & Certifications
Compare All 280 Group Product Management Certifications
ACPM™ (Agile Certified Product Manager) Self-Study Course
Advance your career by showing your mastery of Agile! 
The ACPM Self-Study Course lets you study at your own pace to prepare for the Price: $1,295
prestigious AIPMM ACPM certification exam. Includes narrated training, study
guide, practice test and two chances to take the exam. More
Info...
CPM™ (Certified Product Manager) Self-Study Course
Get a new job/promotion or increase your salary!
The CPM Self-Study Course lets you study at your own pace to prepare for the Price: $1,295
prestigious AIPMM CPM and CPMM certification exams. Includes a four day
course, practice tests, study guides and two chances to take the exam. More
Info...
Toolkits & Templates
Compare All 280 Group Toolkits & Product Management/Marketing Office Products
Product Management Office™ Standard (Great Deal!)
Make your products and your career more successful!
The PM Office Standard version includes all our three most popular Toolkits Price: $199
(Launch, Roadmap and Product Manager's Toolkits) and is a collection of
templates, on-demand training, samples and guidelines to help you and
the product you manage be more successful. More
Info...
Product Management Office™ Professional (Best Deal!)
The complete collection of all 280 Group Toolkits !
The PM Office Professional version includes all seven of the 280 Group Price: $399
(Launch, Roadmap, Product Manager's, Beta Program, Product Reviews
competitive analysis and Developer Program Toolkits). It is a collection of
183 templates, on-demand training, samples and guidelines to help you and
the product you manage be more successful. More
Info...
Product
Launch Toolkit™
Plan & execute high-impact product launches!
Apply best practices and avoid costly mistakes. Includes
17 templates, 5 tips Price: $99
and guidelines, 8 samples and a narrated "How to Plan & Execute a Successful
Product Launch" presentation. More
Info...
Product
Manager's Toolkit™
Deliver more effective and professional documents in less time!
Thirty templates covering the entire product lifecycle. MRDs, PRDs, Marketing Price: $99
Plan, Business Case,
Positioning and more. More
Info...
Product
Roadmap Toolkit™
Create more effective and compelling product roadmaps in less time!
Includes
"How to Create Compelling Product Roadmaps" narrated presentation, Price: $99
75 roadmap templates, feature prioritization matrices
and a Product Roadmap
white paper. More
Info...
Competitive Analysis Toolkit
™
Do a thorough competitive analysis in less time!
Includes
17 templates and "How to Tear Apart Your Competition" narrated Price: $99
training presentation. More
Info...
Beta
Program Toolkit™
Run a more effective beta program with less effort!
Includes
17 templates, "How to Run an Effective Beta Program" narrated Price: $99
presentation and Beta Program Best Practices white paper. More
Info...
Product Review
Program Toolkit™
Get great reviews for your products!
Includes 15 templates, 9 samples and 3 guidelines and tips documents plus
a narrated presentation on "How to Get Phenomenal Product Reviews". More
Info.. Price: $99
Developer
Program Toolkit™
Recruit developers for your software platform more effectively!
Includes a narrated "How to Run a Developer Program" presentation,
16 templates Price: $99
and guidelines and a Developer Program Best Practices white paper. More
Info...
Book: The Phenomenal Product Manager
The Product Manager's Guide to Success, Job Satisfaction and Career Acceleration.
The Phenomenal Product Manager book goes beyond the basics and teaches you how to work more effectively with your teams, how to influence when you have no formal authority, how to get the most important work done in less time and how to manage and accelerate your career. More
Info...
Paperback: $16.96
Ebook: $11.95
Ebook & Paperback : $24.95
Book: Expert Product Management
Advanced Techniques, Tips & Strategies for Product Management & Product Marketing
Expert Product Management is a book that teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Topics covered include creating product roadmaps, running effective beta programs, planning & running product launches and getting phenomenal product reviews. More
Info...
Paperback: $19.95
Ebook: $11.95
Ebook & Paperback : $24.95
Expert Product Management Toolkit Bundle
Advanced Techniques, Training and Templates
The Expert Product Management Toolkit Bundle teaches powerful and eBook Bundle Price: $339
effective ways to ensure you give your products the best possible chance for
success. With the bundle (book, training & templates) you'll learn four of the most critical elements in ensuring product success, and take away practical strategies, insights, tips and techniques that the author, Brian Lawley has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. More
Info...
Brian Lawley publishes PM 2.0 and runs the 280 Group, a Marketing and Product Management Consulting services firm in the Silicon Valley Bay Area. If you need interim marketing or product management talent, or need assistance with product launches, writing market requirements documents (MRDs), customer and market research, sales tools, competitive analysis, positioning, pricing or other tasks contact the 280 Group for a free proposal.