Product Management Templates & Product Marketing Tools, Resources And Samples
Product Manager's Toolkit™Deliver more effective and professional documents in less time with
a set of Best Practices Product Management Templates & Product
Marketing Resources, Tools, Samples & Examples.
Price: $99
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If you are a Product Management or a Product Marketing professional you know how time consuming and challenging it is to write high-quality documents that effectively guide your team and company's product and marketing efforts. Keeping up on best practices, making sure that all of the critical elements are included and creating a consistent and professional format across all of your documents all take a lot of time that could be better spent writing the documents themselves.
The Product Manager's Toolkit solves these problems by providing you with professional, comprehensive, fully-customizable Product Management Templates and Product Marketing Resources, Samples & Tools that leverage the Best Practices being used in Product Management and Product Marketing today.
Designed for Product Managers and Product Marketing Managers, the toolkit contains over 35 best practices templates, samples, examples, resources and tools (>4MB of content) for the most common documents that Product Management and Product Marketing professionals need to deliver.
If you are responsible for MRDs (Market Requirements Documents), Marketing Plans, Positioning Papers, Business Cases, Pricing Analyses, PRD (Product Requirements Documents), Product Roadmaps or other Product Management or Product Marketing deliverables the Product Manager's Toolkit will save you a great deal of time and energy, help you to deliver higher-quality documents and increase your professionalism, effectiveness and ability to influence your organization.
The Product Manager's Toolkit is an INSTANT ELECTRONIC DOWNLOAD that includes over 35 Best Practices Product Management Templates and Product Marketing Resources, Tools, Samples & Examples.
New! Version 3.0 released with updated MRD, PRD & Business Case, career development section (curriculum vitae & professional development plan), pricing model, job description, pricing model and volume pricing calculator.
Deliver documents with impact that are more effective and persuasive
- Product Management templates incorporate best practices
based on years of practical hand-on experience and research
- Professional, consistent design and formatting standardized
across all documents ensures that your marketing plans, MRDs, PRDs,
positioning documents, product roadmaps and other deliverables have
the same design and structure.
- Each template includes critical process elements
to make them more effective, such as revision number, revision date
and required approvals to give you an example and sample to follow.
Save time and write better documents faster
- Easy to use click-and-type Product Management templates
in MS Word format
- Focus on content, not formatting
- Fully customizable - add your own company logo, header
and footer information, etc.
Comprehensive toolkit includes everything you need to get started
- Over 30 Product Management and Product Marketing
templates (>4MB) covering every stage of the product life cycle.
- Includes a 30 minute consultation with the Product
Management and Product Marketing experts at the 280 Group. Use the consultation
to help provide you with direction and insight before getting started
writing or to review a draft or final version of your documents and
provide comments.
- Sample and example documents included (MRDs: Market
Requirements Documents, reviewer's guides, business cases, competitive
analysis, sales tools, business plans and others.)
- White papers to educate you on additional Product
Management and Product Marketing topics (Product Process, The Role of
Product Management versus Product Marketing, How to Hire Product Management/Product
Marketing Contractors to expand your team quickly).
- Comes with free unlimited updates and upgrades, so as new templates are developed you'll always have access to the most current versions.
The Product Manager's Toolkit (PMTK™)
is accompanied by the PMTK Action Model™, a product lifecycle and
reference framework which governs the sequence of using PMTK templates.
Both were developed by Gabriel Steinhardt, a principal with Blackblot
(www.blackblot.com). Blackblot has licensed the PMTK to the 280 Group, and has been specially customized for 280 Group customers, and includes
additional content, samples and expertise that leverages the 280 Group's
more than 200 years of combined Product Management and Product Marketing
experience.
Testimonials
The Product Manager's Toolkit includes the following
templates (and more):
(Download entire evaluation version here)
Product Management & Product Planning Templates
- Customer Visit Plan
How to plan a customer visit to better understanding what the market requirements are.
(Click to view PDF sample)
- Features Matrix
Template to help plan feature requests and product roadmap plans.
(Click to view PDF sample)
- Gap Analysis
A procedure for assessing how well product management tasks are being performed.
(Click to view PDF sample)
- MRD Template (Market Requirements Document)
A template for describing the product, the target customer and the specific requirements that the market has.
(Click to view PDF sample)
- PRD Template (Product Requirements
Document)
A high level description of the functional solution, intended use and the set of features it provides; that addresses the market problem and satisfies needs.
(Click to view PDF sample)
- MRD & PRD Template (Marketing
& Product Requirements Combined)
Describing both the product and the market needs in the same document.
(Click to view PDF sample)
- Pricing Template
To assist you in building a compelling and effective pricing model.
(Click to view PDF sample)
- Product Roadmap Template
A template to help create a plan or vision that describes a product’s evolution.
(Click to view PDF sample) Also see the Product Roadmap Toolkit for additional templates!
- Use Case Template
How various customers will put the product to use and under which scenarios.
(Click to view PDF sample)
- Win Loss Analysis Questionnaire
For gathering information about why your company won (or lost) a deal..
(Click to view PDF sample)
- Win Loss Analysis Report
For summarizing the results of win loss analysis.
(Click to view PDF sample)
Product Marketing Templates & Market Management
- Business Case Template
An examination of the potential business opportunity on a product level.
(Click to view PDF sample)
- Business Case Presentation
Concise overview of a business case presentation for executive stakeholders.
(Click to view PDF sample)
- Competitive Analysis Template
Analysis of competing companies and products.
(Click to view PDF sample)
- Corporate Mission
The general business direction and purpose of the corporation.
(Click to view PDF sample)
- Lead Generation
A process to discover and qualify prospective customers.
(Click to view PDF sample)
- Marketing Plan Template
The course of action and scope of external efforts that will be taken in the market place.
(Click to view PDF sample)
- Positioning Template
Clear and focused messages that communicate the product’s value proposition to multiple audiences.
(Click to view PDF sample)
- Product Comparison Table
A tabular comparison of competing products.
(Click to view PDF sample)
- PSFB (Product, Solution, Features, Benefits)
Sketching a product’s ability to address the overall customer problem, by merit of its feature scope and capabilities.
(Click to view PDF sample)
- Sales Axioms
The very fundamental concepts that the product is built upon.
(Click to view PDF sample)
- Unique Selling Proposition
The key value differentiator which sets the product apart from other competing products.
(Click to view PDF sample)
Marketing Communications
- Collateral Matrix
List of various Marketing Communications collateral items.
(Click to view PDF sample)
- Press Release Questionnaire
Eliciting targeted information that to write effective press releases.
(Click to view PDF sample)
- Product Backgrounder
Product/service overview information at a glance.
(Click to view PDF sample)
Operational Guidelines
- Bundle Book Structure
Product bundle book folder structure.
(Click to view PDF sample)
- Decision Making
Driving an effective process of decision making within a project.
(Click to view PDF sample)
- Document Template
Generic document template.
(Click to view PDF sample)
- Management By Objectives
An intelligent form of self-management.
(Click to view PDF sample)
- Meeting Rules
Rules and general guidelines for conducting effective corporate meetings.
(Click to view PDF sample)
- Sign-Off
A tool for securing acceptance and commitment to deliverables.
(Click to view PDF sample)
Career Development
- Curriculum Vitae
CV for professional Product Managers.
(Click to view PDF sample)
- Professional Development Plan
To help your move your Product Management career forward.
(Click to view PDF sample)
- Role Descriptions
To clarify roles and responsibilities.
(Click to view PDF sample)
- Job Descriptions
Framework for a PMTK team model.
(Click to view PDF sample)
- Interview Process
Framework for effective interviewing of Product Managers.
(Click to view PDF sample
Nominated for the Association of International Product Marketing & Management (AIPMM)
"Excellence in Product Management Tools" award!
The 280 Group methodology, training, toolkits and templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Microsoft, SAP, Toshiba, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware, Yahoo and many more. The Procedural Requirements Management methodology in the Product Manager's Toolkit (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates, and Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers and product marketers.
You could spend hours creating your own set of
Product Management and Product Marketing templates like these using previous
work done at your company or piecemeal documents available from colleagues
or the Internet. Or you can buy the Product Manager's Toolkit and have
one consistent, comprehensive, professional set of best practices documents
to leverage across all of your work.
Buy It Now!
At only $99, the Product Manager's
Toolkit is easily worth the savings you'll get in terms of time, effort,
impact and ability to influence your organization. It
includes all of the Product Management templates and Product Marketing
tools and resources and the following materials:
- INSTANT ELECTRONIC DOWNLOAD containing
over 30 templates in MS Word format along with an html index and information
on the methodology.
- 280 Group Product Management best practices
white papers.
- Product Management and Product Marketing example
and sample documents.
- Free unlimited updates and upgrades to provide
access to the newest versions of the templates as they come out.
- A half hour consultation with the 280 Group
Product Management experts.
To purchase and download the 280 Group Product Manager's Toolkit click on the button below to use our secure online payment system or send a check for $99 (make sure to include your email and mailing address) to:
280 Group LLC
1350 Dell Avenue, Suite 105
Campbell, CA 95008
Price: $99
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Still have questions? Read
our FAQ or download a free evaluation version .
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The thirty minute consultation is limited to 30 minutes per customer, regardless of how many toolkits are purchased.
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This product is governed by a single user license and may only be used by one person. If others wish to use it they will need to purchase their own copy. Multiple user and site licenses are available - please contact the 280 Group for details.
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The 280 Group is a registered trademarks of the 280 Group
LLC. All templates, samples, examples, tips and other content are copyrighted
by BlackBlot and/or the 280 Group and may not be used without prior permission. Word, PowerPoint and Excel are registered trademarks
of Microsoft Corporation.