Product Management Certification
CPM® Self-Study Course
The complete self-study course to thoroughly prepare to become an AIPMM industry
standard Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM).
Price: $1,295
(includes $695 exam)
Money Back Guarantee!
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In Product Management and Product Marketing how do you differentiate yourself and show that you are a professional who truly understands these disciplines? One of the best ways is through a product management certification exam. The ability to create a clear competitive edge is critical in your career for both Product Management and Product Marketing. Through taking the CPM Self-Study Course and AIPMM (Association of International Product Marketing & Management) certification exam you will gain the necessary knowledge and industry insight you need to demonstrate your proficiency to your company and colleagues .
Becoming a CPM (Certified Product Manager) or CPMM (Certified Product Marketing Manager) shows that you understand both the basic and the high-level strategic functions of the Product Management and Product Marketing roles. Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. By taking the product management certification exam you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle.
The CPM Self-Study Course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM and CPMM product management certification exams. It contains everything you need to master the material and be ready to become certified.
The CPM Self-Study Course is an INSTANT ELECTRONIC DOWNLOAD that includes 10 narrated training presentations, four study guides, four practice tests, sample essay questions and two chances to take the AIPMM product management certification exams (a $695 value).
By earning the AIPMM Product Management Certification you will:
Demonstrate a thorough understanding of theoretical and practical product management and product marketing concepts, principles and terminology
Benefits of product management certification to Product Managers:
- Advance your Product Management or Product Marketing career
- Get a great new job or promotion
- Open up new opportunities in growing market
- Increase your salary dramatically over your entire career
- Differentiate yourself from others
- Prove your domain mastery
- Study at your own pace
- Take the test at your convenience from your own computer anywhere in the world
- NOTE: THE CPM SELF-STUDY COURSE MAY BE TAX DEDUCTIBLE FOR YOU AS A CAREER EXPENSE. Check with your accountant or CPA.
Benefits of product management certification to CEOs, Directors/VPs of Product Management/Product Marketing:
- Increase team skill sets and effectiveness
- Help your employees grow their careers
- Increase team satisfaction
- Ensure planning efforts are geared towards profitability and the voice of the customer
Benefits of product management certification to HR Departments & Professionals
- Provides employees with a widely-respected credential
- Self-contained packaged offering that can be taken any time anywhere
- Eliminates the cost of bringing a trainer onsite or sending attendees to training
Comprehensive
self-study course includes everything you need
- INSTANT ELECTRONIC DOWNLOAD (start studying immediately)
- Four one day study sessions
- Ten self-paced training modules with over 260 narrated slides
- Four study guides with printed copies of the slides for taking notes, key concepts and diagrams highlighted and sample essay questions
- Four product management certification practice tests with over 50 sample multiple choice and True/False questions to prepare you for the exam
- Two chances(a $695 value) to take the AIPMM exams (within one year of purchase). Exam can be taken at the 280 Group offices in San Jose or from your own computer anywhere in the world ..
- 280 Group Product Management best practices
white papers and templates.
- Product Management and Product Marketing example
and sample documents.
Earn the industry-standard prestigious AIPMM certification
- Includes both the CPM (Certified Product Manager) and CPMM (Certified Product Marketing Manager) product management certification tests (we recommend you take both so that you can prove you are qualified for virtually any PM job)
- Stand out from other Product Managers and Product Marketers
- Show that you are an expert in your domain
- Prove that you have mastered both theoretical and practical as well as strategic and tactical concepts
Learn at your own pace and test at your convenience when you are ready
- Take the entire course in four days or over the course of a few weeks or months
- Take the test at the 280 Group offices in San Jose, California or at your own computer
- Includes a second chance to take the exams if you don't pass the first time
Review and practice as much as you need to ensure mastery of the material
- The four included sample tests can be taken as many times as you want until you are sure you are ready for the exams
- Automatically calculated test scores with ability to review and see what the correct answers are
- Study guides to follow along with the training presentations and take notes
- Review the included sample essay questions to get an idea of what to expect on the AIPMM exams
What people are saying about the AIPMM Product Management certification:
"Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM
"The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long-needed bar to measure competence in this field!" - Linda Merrick, CPM -P5Group
“The Certification is like an insurance policy for both company and PM. It takes away a lot of the risk in hiring for such a critical position” states Alyssa Dver, CPM/CPMM author of the book “Software Product Management Essentials: a hands-on guide for small and midsize businesses” and writer for BusinessWeek Magazine.
"Establishing a common measurement of Product Managers' ability is an important step toward greater recognition of this critical role's importance across industries. I applaud the AIPMM for leading the way." - Mara Krieps, CPM - Product Management Consortium
“There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” Holly Hansen, CPM/CPMM
“The certification is a rite of passage… it certainly helps to confirm one’s own abilities as a product manager.” Linda Underwood CPM/CPMM
Topics Covered and Sample Content from the CPM Self-Study Toolkit
Four one day study sessions with ten narrated training modules covering the following content:
- Product Life Cycle Products
- Services
- Branding
- Strategy
- Marketing Mix
- Buyer
- Value chain
- Pricing
- Product Launches
- Product Roadmaps
- Roles, Processes & Requirements
Sample Slide from CPM Self-Study Course
Another sample from CPM Product Management Certification Self-Study Course
Includes four quizzes covering study materials from each day. Check for errors, find the correct answers and take the tests as many times as you need to until you have mastered the material.
Sample Quiz Question from Product Management Certification Self-Study Course
Four self-study guides to help you review and make sure you have mastered the most important material.
Sample Study Guide Pages from CPM Self-Study Course
Buy It Now!
Stand out from the crowd. Prove your mastery of the Product Management and Product Marketing domain. Get a great promotion, raise or new job. Accelerate you career. At only $1,295 (includes $695 exam), the CPM Self-Study Course and corresponding certifications will easily pay for themselves with your next job promotion, performance review or new job.
- INSTANT ELECTRONIC DOWNLOAD
- Four one day study sessions
- Ten narrated training modules
- Four study guides
- Four practice tests
- Two chances(a $695 value) to take the AIPMM product management certification exams (within one year of purchase)
(The exam can be taken any business day in San Jose, CA at the 280 Group offices or from your own computer anywhere worldwide)
- 280 Group Product Management best practices
white papers and templates.
- Product Management and Product Marketing sample documents.
NOTE: the CPM Self-Study Course may be tax deductible for you as a career expense - check with your accountant.
To purchase and download the 280 Group CPM Self-Study Course click on the button below to use our secure online payment system or send a check for $1,295 (make sure to include your email and mailing address) to:
280 Group LLC
1350 Dell Avenue, Suite 105
Campbell, CA 95008
Price: $1,295
(includes $695 exam)
Which certification is right for me? Compare all 280 Group certifications .
CPM Self-Study Course Support FAQ
CPM Self-Study Course FAQ
1.) What is the difference between the different certifications that the 280 Group offers?
Download this chart for a complete comparison of all 280 Group certifications.
2.) What are the system requirements? Will the CPM Self-Study Course run on a Macintosh?
The CPM Self Study course uses Adobe Flash and Acrobat (both can be downloaded for free on Adobe's website) and runs in a browser. The download is a winzip executable file. If you want to use it on a Macintosh let us know and we will provide you with a file that can be unzipped and used with your machine.
3.) What is the 280 Group's refund policy for downloadable products? Can I get a refund?
We provide downloadable evaluation versions, screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. The 280 Group does not offer refunds on any of our downloadable electronic products or toolkits because there is no way to guarantee that the product will actually be removed from a customer's computer.
4.) How do I sign up for the exam once I have completed the course?
Contact the 280 Group at cpm @ 280group.com to set up your exam.
5.) Where can I take the exam?
You can take the exam at the 280 Group offices in Campbell, CA or you can take it at your own computer anywhere in the world.
6.) What are the requirements to take the AIPMM CPM and CPMM exams?
We recommend that you have at least three years (more is preferred) of real-world experience as a product manager or product marketing manager.
7.) Can I take only one exam (i.e. just CPM or just CPMM)?
Because the roles of product management and product marketing often have a lot of overlap you will want to take both exams to show you are qualified for any PM job out there.
8.) Can I share the self-study course with other?
No - the course is a single user license and may not be distributed without prior written consent from the 280 Group. Violators are subject to prosecution under United States and International copyright and software piracy laws.
9.) Can I take the exam without taking an in-person course or purchasing the CPM Self-Study Course?
No - you must take an in-person review course and/or purchase the CPM Course.
10.) Are there other materials that I should study to prepare for the certification exam?
If you have been doing product marketing or product management for many years or have an MBA and you go through the CPM Self-Study Course you will likely have enough
knowledge to pass either the CPM or CPMM exams. If you are newer to either discipline you may want to do some extensive preparation. Either way, you'll want to have the following books on your bookshelf as a reference in your day-to-day work.
Expert Product Management
By Brian lawley
The Product Manager's Handbook
By Linda Gorchels
ISBN: 0071459383
Product Management
By Donald Lehmann
ISBN: 0072865989
Marketing Management
By Philip Kotler
ISBN: 0131457578
Competitive Strategy
By Michael Porter
ISBN: 0743260880
Boston Consulting Group Materials
BCG Website Insight section
Experience curve, growth-share matrix and time-based competition.
WIKIPEDIA: BCG Matrix
11.) How long is the exam?
The test is 187 questions, including 13 essay questions. You have a maximum of four hours to finish (though most people finish is 2.5 to 3.5 hours.) You must receive a score of 74% of higher in order to pass.
12.) How do I take the exam?
After you have thoroughly reviewed the materials and are ready to take the exam email us at
cpm @ 280group.com. We will send you a URL and login credentials.
13. Do I have to be an AIPMM member?
Yes, you must be a current AIPMM member (annual dues up to date) in good standing.
POLICIES:
REFUNDS
We provide downloadable evaluation versions, screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied we offer a 10 day money back guarantee. Note: no refunds will be issued AFTER the exam has been scheduled through AIPMM regardless of the amount of time that has transpired.
SINGLE USER LICENSE
This product is governed by a single user license and may only be used by one person. If others wish to use it they will need to purchase their own copy. Multiple user and site licenses are available - please contact the 280 Group for details.
WINZIP
The file is in Winzip format. We recommend you download and install the free evaluation version of Winzip to de-compress the files. You may use any utility that you want (WinRAR, build-in Windows unzipping, etc.), but the only one we have tested and "officially" support is Winzip.
The 280 Group and logo are registered trademarks of the 280 Group
LLC. All content of this page and content in the CPM Self-Study Product management certification course are copyrighted
by AIPMM and/or the 280 Group and may not be used without prior permission.