Product Management Consulting & Contracting

A Product Management Consultant or Contractor can help your company bring world-class, customer-focused products to market faster. Product Management Consultants can do short or long-term projects such as customer and market research, product strategy, competitive analysis, market analysis, and writing MRDs (Market requirements documents). Product Management Contractors can come in and act as an interim employee, taking the place of staff that are on vacation, sabbaticals or maternity leave, or filling in if you don't have full-time headcount to hire a permanent employee.

Some of the tasks that a Product Management Consultant or Product Management Contractors can perform for your company include:

Market Analysis

• Identifying and sizing target markets
• Determining markets that are appropriate for your company's unique talents
  

Customer & Market Research

• Customer research to determine critical features required for your products
• "Quick and Dirty" surveys and customer interviews to rapidly and inexpensively validate ideas
• Market research through secondary research sources such as analyst firms and industry experts
  

Defining products based on customer needs

• Writing MRDs (market requirements documents), PRDs (Product Requirements Documents) & defining products
• Giving engineering teams clear and concise information about customer needs
• Prioritizing feature sets into must have, nice to have, and next release
• Developing short and long-term product roadmaps
  

Working with engineering teams

• Determining feature versus schedule tradeoffs
• Making difficult feature decisions
• Deciding whether products are ready for first customer ship

Managing beta customer sites

• Writing early customer success stories
• Gathering initial product feedback
• Securing early customer wins to validate additional financing

Competitive analysis

• Ensuring you have an accurate and non-biased picture of your competition
• Helping you determine whether to enter a market based on the current competitive environment

Shipping products

• Defining and managing all in-box components
• Creating product packaging
• Working with operations to create BOM and manufacturing plans

Services

   Consulting & Contracting
     - Marketing
     - Product Management
     - Product Marketing

   PM Training
     - Overview
     - On-Demand Training
     - PM Fast Track™
     - Private Training
     - Comparison
     - Certification

   Coaching

   Special Projects
     -Google Rank!
     - QuickSurveys™

The 280 Group provides high-quality Marketing and Product Management Consulting and Contracting services to software and hardware companies in Silicon Valley and beyond. If your company needs assistance with short-term projects or needs an acting VP/Director of Product Management or interim Product Manager, the 280 Group can deliver hand-picked, high-quality talent. For assistance with product launches, MRDs (marketing requirements documents), shipping products, market sizing and analysis, customer research, sales tools, competitive analysis or other Product Management tasks contact the 280 Group.