Product Launch Templates, Tips, Samples, Examples & Resources

An effective product launch can make a huge impact on whether a product succeeds or fails in the marketplace.

The Product Launch Toolkit includes everything you need to maximize your launch and get the highest possible revenues as a result. It includes a a narrated training seminar to teach you about every aspect of product launches, as well as 20 templates, samples, plans and more. Based on twenty five years of experience and dozens of product launches, the toolkit teaches best practices and gives you the tools, templates and training you need so that you can:

• Beat your revenue goals
  
  
• Position your product strongly against competitors
  
  
• Create maximum "buzz" with customers & the industry
  
  
• Save time creating launch & planning documents
  
  
• Learn best practices for product launches
  
  
• Avoid costly (and possibly fatal) mistakes
  
  
• Give your product the best possible chance of success
  
  
• Leverage traditional and social media marketing

• Get the executive buy-in and budget you need
  
  
• Give your product the best possible chance for success
  
  
• Leverage the learning and best practices from dozens of product launches
  
  
• Avoid common product launch pitfalls and mistakes
  

Save time

• Learn everything you need to know about how to plan & execute a great product launch
  
  
• Eliminate the need to create your own plans and templates from scratch
  
  
• Easy to use click-and-type templates in Word, PowerPoint and Excel format
  
  
• Focus on content, not formatting
  
  
• Fully customizable - add your own company logo, header and footer information, etc.
  

Comprehensive toolkit includes everything you need to get started

• Narrated on-demand training presentation
  How to Plan & Execute a Successful Product Launch
  - The Value of a Well-Executed Launch
  - Types of Launches
  - Setting Goals
  - Critical Elements of a Successful Launch
  - Creating an effective marketing mix
  - Utilizing social media such as Facebook, LinkedIn, Twitter and YouTube
  - Choosing which marketing program to use
  - Calculating your launch return on investment (ROI)
  - Messaging, positioning, features and benefits and unique selling propositions (USP)
  
  

The 42 slide narrated presentation seminar teaches you how to plan and
execute a successful product launch and how to avoid common mistakes.

• Templates
  For the most common product launch plan documents (20 templates included)
  
  - Product Launch Plan (Word Template - Modern, Plain & Professional designs)
  
  - Product Launch Timeline Generator (basic for Excel 2003/2007 - automatically generate the entire schedule and all critical tasks by just entering the start date in Excel 2010.)
  
  - Competitive Product Comparison (Excel Template - Blue and Gray and Plain designs)
  
  - Press Release Background Document(Word Template)
  
  - Press Release (Word Template)
  
  - Press Kit Checklist(Excel Template)
  
  - Product Overview One Pager (Word Template)
  
  - Features & Benefits (Word Template)
  
  - Product Launch Checklist (Excel Template)
  
  - Product Launch Marketing ROI Calculator (Excel Template)
  
  - Product Launch Marketing Budget (Excel Template)
  
  - Collateral & Sales Tools Checklist (Excel Template)
  
  - Competitive Feature Matrix (Excel Template)
  
  - SWOT Analysis (PowerPoint Template)
  
  - Online Advertising ROI Calculator (Excel Template)
  
  - Positioning Statement & Matrices (PowerPoint Template)
  
  - Press & Analyst Presentation (PowerPoint Template - Blue, Gray, Light Blue designs))
  
  - Customer Presentation (PowerPoint Template - Blue, Gray, Light Blue designs)
  
  - Launch Marketing Budget Worksheet (PDF)
  

Pre-formatted, well-thought out templates allow you to plan and
create your product launch documents quickly and easily.

The product launch timeline generator lets you automatically generate a timeline
and gantt chart showing you every task that need to be completed and what
the deadlines are (requires Excel 2010). Just enter the start date and your timeline
is created. Note: you can also manually create a timeline using Excel 2003 or 2007.

The product launch plan template lets you quickly and easily write a well-thought-out
launch plan to ensure you cover all critical aspects for success. Save time and ensure
you avoid critical errors - just click and type in the template.

The launch and marketing programs worksheet helps you decide which
marketing activities will be most effective for you so that you can
determine the optimal marketing mix for your launch.

• Samples & Examples (Adobe PDF Format)
  To use as a reference when creating your own launch documents (8 samples included)
  
  - Competitive Comparison
  
  - Features & Benefits
  
  - Positioning Statement & Matrix
  
  - Press & Analyst Launch Timeline
  
  - Product Launch ROI Calculation
  
  - Product Launch Timeline
  
  - Product Launch Marketing Budget
  
  - Press Release Sample
  

Leverage the samples & examples that are included to give you a
better idea of how to create your own documents.

• Guidelines & Tips (Adobe PDF Format)
  
  To give you additional tools and examples of how to run a better launch (7 tips/guidelines included)
  
  - Product Naming
  
  - How to Write Features and Benefits
  
  - Press Release Guidelines
  
  - Top 10 Product Launch Mistakes
  
  - Google AdWords Tips & Strategy
  
  - Getting Started with Social Media
  
  - Mastering Twitter in 10 Minutes or Less
  
  

The included guidelines and tips teach you how to do things the
right way while avoiding common mistakes.

Learn how to get started with social media marketing
and how to combine it with traditional marketing programs
for maximum effect.

• Free 30 Minute Consultation
  Includes a 30 minute consultation with the Product Management and Product Marketing experts at the 280 Group. Use the consultation to help provide you with direction and insight while writing your product launch plan or before getting started .

Nominated for the Association of International Product Marketing & Management (AIPMM)
"Excellence in Product Management Tools" award!

The 280 Group product launch methodology, toolkits and templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Microsoft, SAP, Toshiba, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage,SugarCRM, Travelocity, VeriSign, VMware, Yahoo and many more.

Buy it Now!
You could spend hundreds of hours learning best practices for product launches and creating your own set of Word, Powerpoint and Excel templates, and you could potentially lose hundreds of thousands or even millions of dollars of revenue if you product launch fails. Or you can buy the Product Launch Toolkit and learn best practices, avoid mistakes and plan and execute a highly-effective product launch.

At only $99, the Product Launch Toolkit is easily worth the savings you'll get in terms of time and effort PLUS the dramatically increased revenue your product will achieve as a result of running an excellent product launch. It includes all of the following materials:

• INSTANT ELECTRONIC DOWNLOAD
  - Narrated on-demand training presentation that teaches you how to plan & execute a product launch
  - 20 templates in PowerPoint , Excel & Word format covering the most critical launch plan deliverables
  - 8 sets of guidelines & tips to provide you best practices and mistakes to avoid
  - 8 sets of samples & examples to leverage as you create your documents
  
  
• 280 Group Product Management best practices white paper library, free templates and other resources.
  
  
• Product Management and Product Marketing example and sample documents.
  
  
• 30 minute consultation with the 280 Group Product Management experts.
  
  

To purchase and download the 280 Group Product Launch Toolkit version 2.0 click on the button below to use our secure online payment system.

Price: $99
Limited time offer - get the Product Review Toolkit ($99) FREE!

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Still have questions? Read our FAQ or download a free evaluation version .

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30 MINUTE CONSULTATION
The thirty minute consultation is limited to 30 minutes per customer, regardless of how many toolkits are purchased.

SINGLE USER LICENSE
This product is governed by a single user license and may only be used by one person. If others wish to use it they will need to purchase their own copy. Multiple user and site licenses are available - please contact the 280 Group for details.

WINZIP
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