Private Product Management Training & Product Marketing Training
for Groups, Teams and Companies

The 280 Group is the world’s premier Product Management and Product Marketing consulting and training firm. The 280 Group team of trainers and consultants has over 150 years of collective high-tech Product Management and Product Marketing experience spanning a wide range of markets and products. Our trainers are experts in the realm of product management and marketing, and have extensive real-world experience and examples that they draw on to make the training as effective and useful as possible.

The 280 Group methodology, training, toolkits and templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware and Yahoo. The Procedural Requirements Management methodology (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates. Additionally, Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers and product marketers.

We offer private training at client's locations (either onsite or offsite nearby) for teams, departments or entire companies. Our training is practical, up-to-date and will turn your employees into experts who are dramatically more effective at their jobs.

Benefits of Private Product Management & Product Marketing Training:

• The courses can cover issues specific to your company and its situation
  
  
• Confidential company issues and solutions may be discussed freely
  
  
• Courses are delivered at or near your offices, minimizing travel expenses and schedule disruptions
  
  
• In conjunction with certification exams ensures the entire team attends and masters the material
  
  
• Increase the knowledge and skill set of your entire team at once.

There are a variety of courses that can be taken separately or combined depending on your needs. All of our public courses can be delivered privately for your team, department or entire company.

Following is a list of private training courses in additon to those listed on our public courses page.

• Strategic Product Management™
  An intensive two-day training workshop that covers the world of high-tech product planning and product marketing. The course is based on the PMTK™ Action Model, a reference framework that outlines the process and stages of performing and correlating product marketing tasks with product planning tasks. Course attendees also receive a free copy of the Product Manager's Toolkit™ (PMTK) - a comprehensive set of product marketing and product planning work templates.
  Strategic Product Management Brochure
  
  
  
• Procedural Requirements Management™
  Ambiguous market requirements lead to flawed products and unhappy customers. Well-defined market requirements are the basis for a smooth development process and marketplace success. This training course teaches how to deliver well-defined requirements to guide your team and overall development efforts. This one day training course presents effective practices that clearly identify and articulate market requirements. The outcome is a Market Requirements Document that truly meets customer and market needs.
  Procedural Requirements Management Brochure
  
  
  
• Business and Market Planning™
  Companies that consistently win plan the direction of a business well in advance so that the products and services it provides meet the overall business objectives. This one day training course demonstrates how to formulate plans that prioritize and evaluate business opportunities and guide marketing efforts such as writing a business case and the resulting marketing plan.
  Business and Marketing Planning Protocols Brochure
  
  
  
• Market-Value Pricing™ (MVP) - this one-day seminar provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities.  Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far reaching consequences.  This one-day course delineates useful concepts, models and processes that aid the making of actual pricing decisions.
  Market-Value Pricing Brochure
  
  
  
• Interactivity and Communication™
  This one-day training module provides attendees with the knowledge, skills and tools to effectively communicate with diverse audiences and individuals encountered in the course of a product manager's job. Soft skills are non-technical business skills that often impact the success of development projects more than technological skills. This module explores crucial soft skills product managers need nowadays, including: how to perform a product demo, prepare a product review guide, manage meaningful analyst relations, fulfill a role in an IPO Road-Show, understand team dynamics, prepare for a product manager's job interview, market themselves in the organization, and more...
  Interactivity and Communication Brochure

There are also pre-defined combinations of the courses that can be delivered, including the following:

• PM Fast Track™. A four day comprehensive Product Management & Product Marketing training seminar covering the entire product lifecycle. The PM Fast Track training will make you and your team dramatically more effective and give you the skills, knowledge, tools and templates to be more productive.
  

• Strategic Product Management for Product Planners. Designed for inbound Product Management Professionals, this 3 day seminar includes both the Strategic Product Management seminar and the Procedural Requirements Management seminar. This is designed for anyone responsible for product definition, requirements, and managing internal product development processes with cross functional organizations. It presents effective practices that clearly identify and articulate market requirements. The outcome is a whole Market Requirements Document (MRD) that represents an intelligent commitment to customers.
  Datasheet
  
  
• Strategic Product Management for Marketers. Designed for outbound Product Marketing Professionals, this 3 day course includes both the Strategic Product Management seminar and the Business and Market Planning seminar. This is designed for those responsible for developing outbound marketing plans and strategies to successfully communicate product benefits and positioning messages in the marketplace, as well as developing opportunity business cases. It provides attendees with the knowledge, skills and tools to efficiently prepare coherent business cases and marketing plans.
  Datasheet
  
  
• AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) course. This is available through multiple user licenses for the CPM Self-Study Course and also as an in-person two day class.

Custom Half-Day Training Sessions
In addition to the above offerings we also provide custom half-day training sessions covering a variety of topics (full details on the half-day training sessions are available here...):

• Product Management best practices: how to be more effective on the job
• Product Marketing & Management productivity: how to get twice as much done in half the time.
• Product Management & Product Marketing career advancement
• How to build a compelling product roadmap
• How to run a high-impact product launch
• How to run a successful beta program
• How to get phenomenal product reviews
• Working more effectively with your sales team
• Working more effectivley with your engineering team
• How to tear apart your competition

We also offer a number of other half-day and full-day seminars:

• Effective Customer and Market Research™.
  Perform more effective and useful market and customer research to drive
  your product and marketing efforts.
  
  
• Personal Strategic Plans for Product Managers & Marketers™.
  Build a plan for accelerating your career and achieving what you truly want.
  
  
• Time Management & Productivity for Product Managers & Marketers™.
  Learn how to become more productive using a variety of proven techniques.
  
  
• Delivering GREAT Demos!™.
  Design and deliver compelling demos that close the sale with your customers.
  
  
• Optimized Decision Making for Teams & Product Management™.
  Learn a variety of best practices for making optimized product and marketing decisions
  
  
• Marketing Mastery™.
  Master marketing and develop a practical and effective marketing plan for your
  business or product..
  
  
• Do it Yourself Public Relations™.
  Gain an understanding of public relations and how to do it for your own businesses in
  an affordable, measurable and effective manner

For additional information contact:

Dave Dersh
VP of Training and Consulting
dave @ 280group.com
408-834-7518

The Product Marketing & Product Management Experts™

The 280 Group provides high-quality Product Marketing and Product Management training. For a quote on training contact the 280 Group.