Company Overview
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The 280 group is a Marketing and Product Management consulting and services firm located in Los Gatos, CA. We provide consulting, contractors, training and coaching to high-tech software and hardware companies in Silicon Valley. Our areas of expertise include Product Management, Marketing and Product Marketing. We help companies on either a project basis or by placing highly-qualified contractors for several weeks or months.
Originally formed in 1998 by Brian Lawley as an individual Marketing Consultant, the 280 Group has worked with a wide range of clients, from small startups to Fortune 500 companies. 280 Group clients have included companies like Adobe Systems, PalmSource, Sun, Apple Computer, Good Technology, Netcom (acquired by Earthlink), Telocity (acquired by Hughes), Omniva, Quiver (acquired by Inktomi), Remedy and others.
With over 15 years of Marketing and Product Management experience, as well as having defined and launched over 25 products during his career, Brian Lawley runs the 280 Group. Other team members include:
- Sarah Lawley, an expert in sales and channels who
heads up sales and consultant relations
- Sharon Grimshaw, a seasoned Product Marketing veteran
at companies like Adobe Intel, and 3DO
- Greg Cohen, a Product Management veteran and former
President of the Silicon Valley Product Management Assocation
- Aaron Hyde, expert in Product Marketing/Management,
Developer Programs and Business Development
- A select group of hand-picked subcontractors that work on individual assignments or virtual teams
Whether you need a high-level
seasoned consultant to help you sort out your company or product strategy
or plan your next industry-changing launch, or an acting Vice President,
Director of Marketing or Product Manager, The 280 Group can provide you
with the right talent. We take on both small, short-term, highly focused
projects as well as providing longer-term interim talent that can become
part of your team for up to several months if need be.
If you are tight on headcount, the 280 Group can help expand your team
with high-quality contractors to come in and help you get critical work
done quickly. Our contractors can also help fill the void when employees
are on maternity leave, short-term disability or sabbaticals.
Typical Product Marketing work done by the 280 Group includes:
- Managing product launches and review programs
- Crafting product positioning and messaging
- Setting product pricing
- Developing sales tools
- Working with press and analysts
Product Management work done by the 280 Group includes:
- Market analysis and customer/market research
- Writing MRDs (market requirements documents)
- Working with engineering teams to ship new products
- Competitive analysis
280 Group Marketing work includes:
- Demand generation programs
- Corporate and product branding
- Increasing search engine placement and website traffic
- Customer surveys and ongoing communications
Company
Company Overview
The 280 Difference
280 Group Team
- Brian
Lawley
- Dave Dersh
- Greg Cohen
- Mike Freier
- Alyssa Dver
- Jim Reekes
- Phil Burton
- Subcontractors
280 Group News
- Announcements
- Press Releases
Partners
Brian Lawley runs the 280 Group, a Marketing and Product Management Consulting services firm in the Silicon Valley Bay Area. The 280 Group provides consulting, contracting, training and coaching to software and hardware companies. Team members include Will Iverson, Sharon Grimshaw, Aaron Hyde, Sarah Lawley and a select group of carefully chosen subcontractors.