PM 2.0: The Product Marketing & Product Management Newsletter
(Formerly the 280 Insider)

Every few weeks we publish the PM 2.0 Newsletter, covering hot companies in the Valley to watch, trends in high-tech marketing, and insights and opinions from the marketing and Product Management trenches. We profile some of the most interesting new companies and products in the industry, review the latest books on Marketing and Product Management, discuss the latest marketing strategies and more.

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Previous Issues:

PM 2.0 April 22nd, 2008
ARTICLE: Secrets of Outsourcing Successfully
ARTICLE: Why Don't they Get it?
WEBINAR: How to get Phenomenal Product Reviews.
WEBINAR: How to Create Compelling Product Roadmaps
PM Fast Track public training now available on East and West coasts
Expert Product Management Bundle Now Available!
Brian Lawley wins "Excellence in Product Management Thought Leadership" award.
PM Office nominated for "Excellence in PM Tools Award"

PM 2.0 April 9th, 2008
ARTICLE: Attention, Retention & Demos
SEMINARS: High-Impact Product Launches
ANNOUNCEMENT: Expert Product Management Toolkit Bundle Released!

PM 2.0 March 24th, 2008
ARTICLE: The Four Quadrant Feature Prioritization Matrix
TRAINING: PM Fast Track - Mar 31 to Apr 3rd in San Jose, CA
WEBINAR: How to Plan & Execute a High-Impact Product Launch
PMEC Keynote: How to Accelerate Your PM Career

PM 2.0 February 15th, 2008
ARTICLE: Where should Product Management Report?
TRAINING: Mar 31 to Apr 3rd in San Jose, CA
WEBINAR: How to Advance your PM Career
ANNOUNCEMENT: Software CEO Software Innovation Awards

PM 2.0 January 16th, 2008
ARTICLE: Is Agile a Threat to the Product Management Discipline?
TRAINING: Feb 11-15 in San Jose, CA
ANNOUNCEMENT: Product Manager's Toolkit Version 3.0 now available!
ARTICLE: Why is it so hard to find good Product Managers?
SPONSORSHIP: Softletter's Marketing & Selling SaaS Seminar, 2008.

PM 2.0 December 12th, 2007
ARTICLE: Embracing Agile Development
Product Management & Product Marketing Training
ARTICLE: Can you outsource product management?
Softletter's Marketing & Selling SaaS Seminar, 2008. Highly Recommended!
280 LinkedIn Group. Join now!
ARTICLE: Four critical success factors for your products
New PM Jobs list. Post to 1000 PMs for free.
BOOK: Expert Product Management now on Amazon.com
FUN: Bubble 2.0 and Dilbert on Agile
RESOURCES: PM Office templates and on-demand training

PM 2.0 September 18th, 2007
 PM Office™ Released!
 Softletter Marketing and Selling SaaS (Software as a Service) Seminar - Oct 3-4
 Product Management Productivity: Master Meetings
 PM Fun: Product Manager's Bingo
 New Book: 42 Rules of Marketing!

PM 2.0 September 6th, 2007
 Speak More Powerfully: The Gratuitous Vocabulary List by Peter Cohan
 Softletter Marketing and Selling SaaS (Software as a Service) Seminar - Oct 3-4
 PM Productivity: Mastering Email
 Fun: MBA Jargon Generator
 Six 280 Group Product Management Toolkits Now Available
 Product Management & Product Marketing Training Sept 24-28

PM 2.0 August 10, 2007
 Top 10 Product Review Mistakes, Part 2
  Product Management Productivity Tips: How to Prioritize
  Press Release Template available for free download
  Six 280 Group Toolkits now available
  Product Management & Product Marketing Training September 24-28th

PM 2.0 July 2007
 New Toolkit Released: Get Great Product Reviews!
 Product Management & Product Marketing Training Sept 24-28th
 Top 10 Product Review Mistakes, Part 1
 Guest Article: The Value of Informal Success Stories:
 PM Humor: Office Space and Web Crash 2007

280 Insider Product Management Newsletter, April 2007
Truth in Marketing? Or Not!
Want to be more effective at your job?
Cool Products & Hot Companies: Cingular 8525
280 Toolkits: Launches, Roadmaps, Lifecycle, Beta & Developer Programs
 Become a CPM (Certified Product Manager) or CPMM (Certified Product Marketing Manager)
Brian Lawley Speaking at May Boston SMP Conference: Discount for 280 Group Readers

280 Insider Product Management Newsletter, March 2007
Top Ten Product Launch Mistakes, Part 2
Product Management & Product Marketing Training April 16-20, San Jose, CA
280 Group featured on CNBC's World Business Review April 3rd/4th
Introducing: The 280 Group Product Launch Toolkit™
Become a CPM or CPMM
Special Offer: Save $10 on Software Product Management Essentials

280 Insider Product Management Newsletter, February 2007
Top Ten Product Launch Mistakes, Part 1
Product Management & Product Marketing Training April 16-20, San Jose, CA
Become a CPM (Certified Product Manager) or CPMM (Certified Product Mktg Manager)
Special Offer: Save $10 on Software Product Management Essentials
Product Management Webinars: Beta Programs & Product Review Programs
Hot Companies to Watch: Dash
Marketing Humor: GoogleGulp

280 Insider Product Marketing Newsletter, January 2007
New PM Tools & Templates for download
Brian Lawley featured in "Happy About Knowing What to Expect in 2007"
Book review: In Search of Stupidity
280 Group to be featured on CNBC

280 Insider Product Marketing Newsletter, December 2006
Product Management Humor
Cool Product & Hot Companies: Jaxtr
Book review: Product Management Essentials
Stunningly awful software evaluations

280 Insider Product Marketing Newsletter, November 2006
Creating Compelling Product Roadmaps, Part 4
The 7 Habits of Highly Effective Product Managers
Stunningly Awful Remote Demos
280 Group licenses Product Manager's Toolkit to Intel IT

280 Insider Product Marketing Newsletter, September 2006
Creating Compelling Product Roadmaps, Part 3
Developer Program Toolkit
November Product Management & Product Marketing Training
Recommendation: 4Marketeers.com
You're Going to Call Her What? Part 2

280 Insider Product Marketing Newsletter, August 2006
Creating Compelling Product Roadmaps, Part 2
Developer Program Toolkit Now Available
November Product Management & Product Marketing Training
SVPMA September: Brian Lawley Compelling Product Roadmaps
You're Going to Call Her What?

The 280 Insider Product Management Newsletter, June 2006
Creating Compelling Product Roadmaps, Part 1
Product Roadmap Toolkit Now Available
Cool Product & Hot Companies Blog
SVPMA July: Adobe Acrobat
Getting the Most our of Focus Groups, Part 2

280 Insider Marketing Newsletter March, 2006
Running Successful Beta Programs Part 4
Marketing Fun: Ad Slogan Generator
Cool Products, Hot Companies Blog
New Product: Beta Program Toolkit
Getting the Most Out of Focus Groups

280 Insider Marketing Newsletter February, 2006
Running Successful Beta Programs Part 4
Marketing Fun: Ad Slogan Generator
Cool Products, Hot Companies Blog
New Product: Beta Program Toolkit
10 Steps to Global Launch Success Part 2

280 Insider Marketing Newsletter September, 2005
Running Successful Beta Programs Part 3
Marketing Fun: The Engadget Retroencabulator
Ten Steps to Global Launch Success

280 Insider Marketing Newsletter June, 2005
Running Successful Beta Programs Part 2
Marketing Fun: Corporate Gibberish & Bullfighter
Product Manager's Toolkit
Google AdWords Booklet
Content-Free Buzzword-Compliant Vocabulary List

280 Insider Marketing Newsletter May, 2005
Running Successful Beta Programs
New Booklet: Google AdWords Tips & Strategies
Product Manager's Toolkit V1.5
Brian Lawley speaking at AIPMM conference

280 Insider Product Management Newsletter April, 2005
Marketing Courage
Working With Difficult Engineering Teams Part 3
Book Review: Confidence

280 Insider Marketing Newsletter February, 2005
Writing Benefits For Your Features
Working With Difficult Engineering Teams Part 2
New! Product Manager's Toolkit v1.5
Hot Companies: GamesGrid

280 Insider Product Management Newsletter January, 2005
Google AdWords Strategies: Part Four
Working with Difficult Engineering Teams
SVPMA & AIPMM Product Manager's Toolkit
280 Group Services
280 Group Product Management Training

280 Insider Marketing Newsletter December 2004
SVPMA & AIPMM Members: Special Offer
Google AdWords Strategies Part 3
The Gold Feature MRD Technique
Hot Companies: JotSpot
280 Group Product Management Training

280 Insider Marketing Newsletter September 2004
Product Manager's Toolkit
Google AdWords Strategies Part 2
NorCalBMA Presentation: Product Reviews
How to Become a Great Product Manager

280 Insider Product Management Newsletter August 2004
NEW! Product Manager's Toolkit
Google AdWords Strategies
Bull Market ebook Featuring 280 Group
Marketing & PM Tools: Inspiration Software Product Review

280 Insider Marketing Newsletter June 2004
The 280 Group Has Moved
Book review: Software Product Management Essentials
280 Group in Seth Godin's FREE Bull Market Ebook
Using Themes To Focus Product Releases

280 Insider Product Management Newsletter 3.16. 2004
AIPMM Product Marketing & Product Management Conference
Companies to Watch: FireTide
Books to read: Product Marketing Handbook for Software
New from 280: QuickSurveys

280 Insider Product Management Newsletter 1.13. 2004
The Hidden Costs of Offshoring
Companies to Watch: SocialText
Training Product Managers To Use New Software & Tools

280 Insider Product Management Newsletter 11.20.03
Books to read: Now, Discover Your Strengths
Announcements: Accept Software Partnership
Evolving Product Planning Technology
Companies to watch: LinkedIn

280 Insider Product Management Newsletter 10.23.03
Marketing Trends: Product Promises
Books to read: In Search of Stupidity
Silicon Valley 4.0 Conference
Companies to watch: Plaxo

280 Insider Product Management Newsletter 10.10.03
What's hot in Marketing: Google and Search engine optimization
Books to read: Purple Cow by Seth Godin
Opinion: Branding industry standards
Companies to watch: Omniva Policy Systems

 

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Brian Lawley publishes the PM 2.0 Newsletter and rruns the 280 Group, a Product Marketing and Product Management Consulting firm in the Silicon Valley Area. If your company needs an acting VP/Director, or interim Product Manager or Marketing Manager, the 280 Group will provide you with hand-picked, high-quality talent. For assistance with product launches, writing market requirements documents, customer research, developing sales tools, competitive analysis, positioning, pricing or other Marketing or Product Management tasks contact the 280 Group for a free quote and proposal.