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News & Announcements
November 2007
New Book: Expert Product Management now available
Advanced Techniques, Tips & Strategies for Product Management & Product Marketing. Press release here...
September 2007
280 Group Product Management & Product Marketing Office™ now shipping.
Includes templates, samples and on-demand training presentations. Press release here...
July 2007
The 280 Group Releases Product Review Program Toolkit™.
The 280 Group has released the Product Review Program Toolkit, which includes templates, samples, guidelines, a white paper and narrated training presentation. Press release here...
April 2007
280 Group Featured on CNBC's World Business Review.
Includes former Secretary of State Alexander Haig interviewing Brian Lawley as well as clips of 280 Group customers. View the video by clicking here. Press release here...
March 2007
The 280 Group Releases Product Launch Toolkit™.
The 280 Group has released the Product Launch Toolkit, which ncludes product launch plan templates, samples, guidelines, white paper and narrated presentation. Press release here...
October 2006
The 280 Group licenses the Product Manager's Toolkit to Intel IT.
The 280 Group has licenses the Product Manager's Toolkit to the Intel IT deparment for use in their worldwide planning and development efforst. Press release.
August 2006
Brian Lawley to speak at Silicon Valley
Product Management Association
Brian Lawley, CEO of the 280 Group
wil be speaking at the September SVPMA event. See the SVPMA
website for more details.
February 2006
280 Group sponsors AIPMM
Product Management Education conference.
Brian Lawley, President of the 280 Group wil be
speaking at the conference, which will be held April 19-21 in Indian Wells,
CA
280 Group Ships Beta
Program Toolkit™. Includes an online seminar,
templates and best practices white paper.
Designed for Product Managers, QA managers
and engineering organizations that want to deliver more reliable and well-tested
products, the Beta Program Toolkit provides a complete solution with everything
they need. Included is a 37 slide narrated online seminar, 17 templates
for use in running beta programs and a white paper outlining best practices.
The templates that are included are: Critical Decisions Checklist, Deliverables
Checklist, Beta Program Plan Template, Beta Customer Database (Excel &
FileMaker formats), Bug & Feature Database (Excel & FileMaker
formats), Beta Program Sample NDA, Customer Beta Agreement, Beta Program
Timeline, Text for communicating with participants, Bug Submission Form,
Exit Survey, Beta Program FAQ and a Beta Program Final Report Template.
September 2005
Brian Lawley elected President of SVPMA
(Silicon Valley Product Management Association)
After serving on the Board of Directors
for the past year, Brian Lawley, President of the 280 Group, has now been
elected President of SVPMA. During his involvement with SVPMA the membership
has doubled and many prominent speakers have been brought in for the monthly
events. Brian's responsibilities as President will be to continue to increase
membership and visibility for the organization.
May 2005
Brian Lawley speaking at AIPMM conference
Brian Lawley, President of the 280 Group,
will be speaking at the AIPMM
(Association of Product Management and Marketing) conference in May in
Burlingame, CA. Topics will includes How to Run a Successful Beta Program
and How to Get Phenomenal Product Reviews.
April 2005
280 Group Releases Google AdWords Strategies &
Tips
New booklet includes tips, strategies and
techniques for running effective AdWords campaigns as well as an AdWords
Return On Investment (ROI) calculator. More
details are available here and also in the press
release.
January
2005
280 Group Ships Version 1.5 Of Product Manager's
Toolkit™
New version includes updated MRD,
PRD and Business Case templates and offers training based on methodology.
Registered 280 Group PMTK customers will automatically receive the updated
version for free beginning in early February, 2005.
More
details are available here and also in the press
release.
August, 2004
280 Group Launches Product Manager's Toolkit™
The Product Manager's Toolkit is
a set of professional, fully-customizable, comprehensive, Product Management
templates and Product Marketing tools that leverage the Best Practices
being used today. It includes over 25 templates (>4MB content) for
the most common Product Management and Product Marketing documents, such
as MRDs (Market Requirements Documents), Marketing Plans, Positioning
Papers, Business Cases, Pricing Analyses, Product Roadmaps and others.
In addition to the templates, the toolkit includes best practices white
papers from the 280 Group as well as real world samples of documents.
The Product Manager's Toolkit also comes with a 30 minute consultation
with the 280 Group Product Management experts to assist customers before
they begin writing documents or to review initial drafts and provide feedback.
More
details are available here and also in the press
release.
Brian Lawley to speak
at Northern California Business Marketing Association Roundtable
Brian Lawley, president of the 280
Group, will be speaking at the Northern California Business Marketing
Association's Product Marketing Roundtable on Tuesday, September 21st
at Scotts in Palo Alto. The topic will be "How To Get Phenomenal
Product Reviews".
June, 2004
280 Group Included in Seth Godin's 2004 Bull Market
Directory
The 280 Group LLC is excited to
be included in the 2004 Bull Market Directory, a free ebook by Seth Godin,
entrepreneur and author of the bestselling book NY Times bestseller Purple
Cow. The 2004 Bull Market Directory is a resource for connecting organizations
with some of the world's most creative thinkers and companies such as
the 280 Group that can help to define, launch and market breakthrough
new "Purple Cow" products. The Bull Market Directory is available
for FREE as a download
on the 280 Group Website. More
details are available in the press release.
March, 2004
Brian Lawley to speak at AIPMM
conference
Brian Lawley, President of the 280 Group, will speaking at the upcoming
AIPMM (Association of International Product Marketing & Management)
conference on March 22nd and 23rd in San Francisco. His session will cover
"How To Get Phenomenal Product Reviews", and will include tips,
tricks and techniques that learned over the years for influencers reviewers.
For more information go to www.aipmm.com.
QuickSurveys™ Online Market Research Program
Announced
Need to do some quick market research?
The 280 Group is proud to announce a new service that we are offering
to clients called QuickSurveys. Using Zoomerang, the leading online survey
tool, we can now help you create and execute highly effective surveys
via email and the web very quickly. Click
here for details...
October, 2003
280
Group Referral Program Launched
The 280 Group has launched its referral program. To earn a referral
bonus, simply contact the 280 Group if you know of a company that needs
help with our services. You'll earn 10% of the gross proceeds from the
contract - up to $10,000! For more details contact
us...
Google Rank! Search Engine Optimization Program
Announced
The 280 Group is proud to announce Google Rank!, a Google search
engine optimization service that will increase your ranking in Google
(as well as MSN, AOL/Netscape and Yahoo) and provide you with more highly-targeted
website visitors and new potential new customers. Click
here for details...
280 Group launches Silicon
Valley Marketing Resources Directory
The 280 Group has officially launches the Silicon Valley Marketing Resources
Directory, a list of independent marketing consultants, contractors and
other resources that help companies in Silicon Valley and the San Jose
area. Click here to view
the directory and find out more..
280 Group Team Member Will Iverson to speak at O'Reilly & Apachecon
conferences and JAVA SIG
Will Iverson will be speaking at 3 events in the
upcoming months:
- Wednesday, October
29th, O'Reilly Mac OS X Conference, session "Create
Desktop Applications with Java-Based Web Technologies"
- Monday, Nov 17th, ApacheCon 2003, session
"Using Tomcat to build Desktop Applications"
September, 2003
Three industry veterans join the 280 Group Team: Will Iverson, Aaron Hyde
and Sharon Grimshaw.
We are happy to announce that Will Iverson,
Aaron Hyde and Sharon Grimshaw are now part of the 280 Group team. Will
Iverson brings years of Product Management experience working on highly-technical
products, as well as world-class writing skills to our team. Aaron Hyde
is a seasoned veteran in the consulting business, specializing in evangelism,
strategic and tactical product management, product marketing, developer
programs, and business development. Sharon Grimshaw brings over 15 years
in high-tech Product Marketing and Product Management experience to the
team, as well as world-class coaching skills. More info on the new members
of the team can can be found here...
August, 2003
280 Group releases white paper on implementing "lightweight"
product processes.
Want to build better, more customer-focused products in less time? The
280 Group has released a new white paper about how to implement a simple
but effective product process in your company. Details
here...
New Book: Expert Product Management now available
Advanced Techniques, Tips & Strategies for Product Management & Product Marketing. Press release here...
September 2007
280 Group Product Management & Product Marketing Office™ now shipping .
Includes templates, samples and on-demand training presentations.
Press release here...
July 2007
The 280 Group Releases Product Review Program Toolkit™.
The 280 Group has released the Product Review Program Toolkit, which includes templates, samples, guidelines, a white paper and narrated training presentation.
Press release here...
March 2007
280 Group Featured on CNBC's World Business Review.
Includes interview by Alexander Haig with Brian Lawley, President and Founder of the 280 Group .
Press release here...
The 280 Group Releases Product Launch Toolkit.
Includes product launch plan templates, samples, guidelines, white paper and narrated presentation.
Press release here...
October 2006
The 280 Group licenses the Product Manager's Toolkit to Intel IT.
The 280 Group has licenses the Product Manager's Toolkit to the Intel IT deparment for use in their worldwide planning and development efforst.
Press release here...
August 17, 2006
280 Group Ships Developer Program Toolkit™.
Includes narrated seminar, white paper,
templates and samples.
Press
release here...
June 27, 2006
280 Group Ships Product Roadmap Toolkit™.
Includes an online seminar,75 roadmap templates
and white paper.
Press
release here...
February 28, 2006
280 Group Ships Beta Program Toolkit™.
Includes an online seminar, templates and
best practices white paper.
Press
release here...
May 4, 2005
280 Group Releases Google
Adwords Strategies & Tips Booklet
Includes tips and ideas to minimize
costs and maximize clickthroughs. Also includes an AdWords ROI calculator.
Press
release here...
January 31, 2005
280 Group Ships Version
1.5 Of Product Manager's Toolkit
New version includes updated MRD,
PRD and Business Case templates.
Press
release here...
August 26, 2004
280 Group Launches Product
Manager's Toolkit. Includes Product
Management best practices templates licensed from Blackblot as well as
custom 280 Group tools, content and consultation.
Press release
here...
June 10, 2004
280 Group LLC named to bestselling Author Seth Godin's 2004 Bull Market
Directory. Guidebook of 500 innovative companies and freelancers
available on 280 Group website now..
Press
release here...
September 17, 2003
Silicon Valley veteran Brian Lawley launches 280 Group LLC to take advantage
of recovering valley economy. Key executives join team – company
to help define, launch and market breakthrough products.
Press
release here...
Company
Company Overview
The 280 Difference
280 Group Team
- Brian
Lawley
- Dave Dersh
- Greg Cohen
- Mike Freier
- Alyssa Dver
- Jim Reekes
- Phil Burton
- Subcontractors
280 Group News
- Announcements
- Press Releases
Partners
Brian Lawley runs the 280 Group, a Marketing and Product Management Consulting firm in the Silicon Valley Bay Area. 280 Group Team members include Sharon Grimshaw, Aaron Hyde, Will Iverson and Sarah Lawley. If your company needs help with short-term projects or needs an acting Vice President, Director, or interim Product Manager or Marketing Manager, the 280 Group can provide you with hand-picked, high-quality talent. For assistance with product launches, writing market requirements documents, customer and market research, developing sales tools, competitive analysis, positioning, pricing or other Marketing or Product Management tasks contact the 280 Group for a free quote and proposal.