Marketing Consultant Team: Brian Lawley Sharon Grimshaw Will Iverson Aaron Hyde Sarah Lawley

product management product marketing 		 
 

Market Value Pricing™ Course
This course can be delivered privately to teams or entire departments.

Overview:market value pricing course
This one-day seminar provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities.  Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far reaching consequences.  This seminar teaches useful concepts, models and processes that aid the making of actual pricing decisions.
Market-Value Pricing Brochure

COURSE SYLLABUS

  • Pricing Fundamentals

     Pricing Definitions
     Value Concept
     Price Competition
     Price Psychology
     Market Equilibrium
     Markets and Buyers
     Product Life Cycle Model

  • Product Manager's Toolkit (PMTK) Market Value Pricing (MVP) Model

     Knowledge Prerequisites
     PMTK MVP Model
     Pricing Scheme
     Pricing Objectives
     Pricing Strategies
     Derived Price
     Pricing Tactics
     Introduction Stage
     Growth Stage
     Maturity and Decline Stages
     Pricing Formula
     Price Mix

  • Expansive Pricing

  • Laws and Regulation

 

For additional information contact:

 

Dave Dersh, VP of Training & Consulting
dave @ 280group.com
408-834-7518

Product Management & Product Marketing Training
The Product Marketing & Product Management Experts™

 


                       
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