Marketing Consultant Team: Brian Lawley Sharon Grimshaw Will Iverson Aaron Hyde Sarah Lawley

product marketing & product management consultants & contractors
     
 

MRD Sample (Market Requirements Document)

We've put together several sample MRD (market requirements) documents. Feel free to leverage them. You can also download MRD samples and a full Microsoft Word template as part of the 280 Group Product Manager's Toolkit™

An effective MRD is critical in terms of guiding your development team to make sure they build the right product to meet your customer's needs. It should include background information on the market, sample use cases, prioritized features with justifications and information about the window of opportunity and relative ranking and importance of the features listed. Working from a sample can be very helpful.

If you need assistance writing MRDs or PRDs, creating product roadmaps or doing any other type of Product Management or Product Marketing work contact us.

MRD Sample Outline
This is an outline for a market requirements document. You can download it as part of the 280 Group evaluation toolkits and and free tools. Once you download the files look in the free tools folder for the MRD sample outline.

MRD Sample
This market requirements document was written by the 280 Group for a client several years ago. It is also available in the 280 Group evaluation toolkits and and free tools. Look in the work samples folder.

MRD Sample from the Product Manager's Toolkit
This Market requirements document template is part of the 280 Group Product Manager's Toolkit. There is a PDF version available in the 280 Group evaluation toolkits and and free tools in the Product Manager's Toolkit evaluation version folder. If you purchase the toolkit you get a full working copy in Microsoft Word format, so you can write your MRD faster and make it more effective.

 

 

 

Resources

BLOGS/ARTICLES
  White Papers
  PM 2.0 Newsletter
  Product Management 2.0
  Cool Products Blog
  Marketing Strategy
  Opinions

OTHER
 
 SV Marketing Directory
  Seth Godin Bull Market
  Product Mgmt Assn's
  PM Job Description
  Companies to Watch

  PM Software Comparison
  PM Webinars


BOOKS

  Book Reviews
  Product Mgmt Book
  Product Marketing Books

  Best Marketing Books

FREE TOOLS
  MRD Samples
  
Feature Priority Matrix
  Dev Program Roadmap

  Bug & Feature Database
  
AdWords ROI Calculator
  
Competitive Matrix
  
Launch Marketing Budget
  Adwords Strategies


Expert Product Management
More Details...

Expert Product Management

 


 
 
       
Clients
Home
Company
Services
Products
Resources
Contact
SiteMap
Search
Affiliate Program
These MRD samples and market requirements document samples are provided as is. Use them at your own risk. They are copyright 1998-2007, 280 Group LLC. All rights reserved.  
Website content Copyright 2003-2007, 280 Group LLC. All rights reserved including the right of reproduction in whole or in part of any form. 280 Group and the 280 Group logos are trademarks of 280 Group LLC. All other trademarks are property of their respective owners.  
product management & product marketing newsletter