Product Management Training & Product Marketing Training Methodology

Product management is a domain that includes product marketing and product planning. The 280 Group's highly practical and effective training program is based on this premise and the Product Manager's Toolkit™ (a set of professional, comprehensive and fully-customizable product marketing and product planning templates).

280 Group Training provides Product Planning and Product Marketing professionals
with practical and effective skills, knowledge and tools

Each of our Product Management & Product Marketing training courses are:

• A highly interactive seminar, allowing students to participate and provide personal input.
  
  
• Extremely practical and interlaced with historical high-tech case studies to promote a deep understanding of the topics and concepts.
  
  
• Accompanied by a course specific "Action Plan" - a guiding document that course graduates use to help them focus on key work related issues.

280 Group Training is delivered in partnership with Blackblot, the leading worldwide training company in product management and product marketing training. Blackblot's methodology is the most modern, practical and comprehensive available today, and is much more effective than other training programs.. It is based on the Product Manager's Toolkit (PMTK) action model, a comprehensive model that covers every aspect of the overall product lifecycle. Along with the training, each attendee receives a copy of the 280 Group Product Manager's Toolkit, a set of 30 templates that cover the entire product lifecycle making them instantly productive after finishing the training.

The PMTK action model works in conjunction with the PMTK flow model, which allows you to use the action model in a stage-gate approach to product definition, development and delivery.

In order to be an effective Product Manager or Product Marketing Manager you must first gain a deep understanding of the core skills and concepts involved. From there it is critical to then gain an understanding of how to deliver excellent product requirements (MRDs/PRDs) and how to plan and execute the corresponding outbound activities that will make the product successful (positioning, pricing, messaging, marketing plans, etc.). Once all of these skills are mastered there is one remaining very critical component: the ability to communicate your ideas to diverse range of audiences and interact with them in an optimal way to ensure your product's success.

280 Group Training - Product Management - Skills Pyramid

The 280 group offers on-demand training, the PM Fast Track public course and private training courses.

For additional information contact Dave Dersh, VP of Training and Consulting (dave @ 280group.com) or call 408-834-7518.

The Product Marketing & Product Management Experts™

Services

   Consulting & Contracting
     - Marketing
     - Product Management
     - Product Marketing

   PM Training
     - Overview
     - On-Demand Training
     - PM Fast Track™
     - Private Training
     - Comparison
     - Certification

   Coaching

   Special Projects
     -Google Rank!
     - QuickSurveys™

The 280 Group provides high-quality Product Marketing and Product Management training. For a quote on training contact the 280 Group.