Marketing Mastery™
This course can be delivered privately to teams or entire departments.
What: 
Live, interactive 8 hour workshop with marketing expert, Alyssa Dver, author of “No Time™ Marketing: small business-sized steps in 30 minutes or less”
Why:
To assist attendees in their mastery and development of a practical and effective marketing plan for their own business or products.
How:
By learning and doing the No Time Marketing process, attendees will leave with a marketing plan well on its way and the knowledge how to complete it efficiently.
Materials used:
“No Time™ Marketing: small business-sized steps in 30 minutes or less”. A copy of the book to be included with registration fee. Slides will be used by Alyssa and the attendees will use the worksheets and templates in their copy of the book.
Curriculum:
Section 1: The Meaning of Marketing and Doing Meaningful Marketing
- Introduction and Agenda Why bother marketing? What is marketing? Why is it important? How much is enough? Pull versus push marketing.
- A Marketing Inventory - What and why a marketing inventory? What do you know and what do you need to know?
- Filling in the Blanks – Filling in important information about: Your Prospects & Customers; The Buying Process; Your Marketing Channels; Your Competition; Your Market.
Section 2: The Perfect Position & Price
- Position with Precision – how to build a defendable, attracting position and message.
- Practical Pricing – knowing that the price is right.
Section 3: Spread the word well
- Acquiring Leads – where and how to place your message in the right places at the right price
- Fostering Leads - lead follow up plans
- Don’t Write, Present! – building a marketing plan presentation for investors, for staff, for yourself
Closing remarks
Instructor
Known as “Ms. Marketing” by her clients and fellow employees, Alyssa Dver has worked as a Chief Marketing Officer (CMO) within or as a consultant to numerous companies, ranging from large multinationals to small startups based all over the world. Now, as the Chief Executive for Mint Green Marketing, Dver’s areas of expertise include: corporate social responsibility, PR, and product management. She has in-depth industry experience in high tech, banking and child safety.
Dver’s previous book, Software Product Management Essentials is a standard with both new and experienced product managers and marketers. She continues to teach product management through seminars and webinars, and through an ongoing column in Software Magazine.
Dver writes frequent articles which have been published in Forbes, BusinessWeek, Entrepreneur, Promo Magazine, MarketingProfs, Pragmatic Marketer, and dozens more. A highly rated speaker, Dver has presented to organizations including: The World Diversity Leadership Summit at the United Nations, The Women’s Congress, The American Marketing Association, American Banking Association, and the American Strategic Management Institute, to name just a few.
A serial entrepreneur, Dver founded The Center to Prevent Lost Children and Wander Wear. She is also the executive producer and host of Mom Matters WebTV. For her professional and personal accomplishments, she has been interviewed by NPR, Voice of America, The Boston Globe, Ladies Who Launch, MassWIT, Moms on the Move, and more. In 2007, BusinessWeek recognized her as one of eight female entrepreneurs to watch.
Ms. Dver is a graduate of The Wharton School and is currently a PhD candidate at the University of East London.
For additional information contact:
Dave Dersh, VP of Training & Consulting
dave @ 280group.com
408-834-7518
The Product Marketing
& Product Management Experts™