280 Insider Newsletter
May, 2005
- Running Succesful Beta Program
- New booklet - Google Adwords Tips & Strategies
- Product Manager's Toolkit v1.5
- Strategic Product Marketing and Management Training Course
- Brian Lawley speaking at AIPMM conference
Running Successful Beta Programs
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Oftentimes customer beta programs are one of the most critical factors
in the success or failure of a product. Yet many times they are not well-planned
and are executed at the last minute with a lack of resources and focus.
An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the next release and how satisfied customers will or won't be with the product. If done right, it can also set you up for critical launch and marketing deliverables that will add credibility to your story as you bring the product to market.
Read all five parts of this article in the Beta Program White Paper (also included in the Beta Program Toolkit).
Strategic Product Marketing and Management Training
****************************
The 280 Group in conjunction with Blackblot is now offering a two-day intensive educational seminar based on the Product Manager's Toolkit to help Product Management professionals increase their core skill sets.
The Strategic Product Marketing and Management (SPMM) training course is a seminar that builds the skills, knowledge and tools to market and plan technology products and services. The course is based on the Product Manager's Toolkit ™ (PMTK) and PMTK Action Model, which teaches a best practices methodology to create market-driven products.
From now until August 31, Product Manager's Toolkit customers in the USA and Canada receive 15% off tuition to the Strategic Product Marketing and Management training course.
For
more information contact us.
Product Manager's Toolkit v1.5
****************************
Product
Manager's Toolkit version 1.5 includes
updated PRD/MRD document templates and a revised Business Case template.
The toolkit can help you become a better Product Manager by leveraging
best practices and proven methodology.
Brian Lawley Speaking at AIPMM
Brian Lawley, President of the 280 Group wll be presenting at the annual
Association of International Product Marketing & Management (AIPMM)
conference on May 17th in Burlingame, CA on the topic of How to Run a
Successful Beta program.
If you haven't attended this conference, we highly recommend it. It's a great chance to network plus you can also take the test to become a CPM (Certified Product Manager) or CPMM (Certified Product Marketing Manager).
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