Marketing Consultant Team: Brian Lawley Sharon Grimshaw Will Iverson Aaron Hyde Sarah Lawley

product management product marketing
 
 
PM 2.0                                    
The Product Marketing & Product Management Newsletter
January 13, 2010
 
 

We are excited to announce that the Product Manager's Toolkit version 4.0 is now available. All registered owners will receive an email with directions on how to access the upgrade at no charge.

Changes include:
1. Corrections to style and grammar
2. Visually redesigned and friendlier index page
3. Revised glossary with new and clearer definitions
4. Better internal synchronization between templates
5. Better external synchronization with course materials
6. Improved “Market Requirements Document” (MRD) template

PM Fast Track: San Jose, New York, Ottawa ON
Become an expert in product management and product marketing in just four days! Includes certification, product manager's toolkit, diploma and more.

Agile Product Management Excellence: San Jose, New York
Become an industry-standard Certified Agile Product Manager and learn how to succeed with an Agile team.

Certified Product Manager (CPM) Self-Study Course
Study at your own pace and take the industry standard AIPMM CPM exam from anywhere in the world. 

Agile Certified Product Manager (ACPM) Self-Study Course
Thoroughly prepare to become an AIPMM industry standard Agile Certified Product Manager - take the exam anywhere in the world.

"How to tear apart your competition" NorCalBMA Jan 21. Join Brian Lawley, founder of the 280 Group and Author of Expert Product Management and The Phenomenal Product Manager as he explains all about how to gather and use competitive intelligence to set your product and company strategy.
http://norcalbma.org/programs/productmarkCometing_html

Questions?

     - contact@280group.com
     - 408 834 7518

Have a great product management article? Let us know - we accept guest submissions for the newsletter.

Brian Lawley & the 280 Group Team

   
Using Automated Demos to Shorten the Sales Cycle
If you are in charge of marketing and selling a robust software application that includes a comprehensive set of features and functions, then you probably have an extended sales cycle. Most likely, your sales process includes ...more...
 
 
Product Management Productivity Tip #2: Mastering Outlook

I‘ve heard lots of people complain about Outlook — they hate it, it’s confusing — it’s a Microsoft product. I was one of those people for a long time. Outlook has a boatload of features, is complex and the menu system can be confusing
....more

 
Excellent ebook download on software pricing
We found this to be very useful - check it out.

Resources

 Product Management Blog


 Free Product Management Templates


  MRD Samples
  
Feature Priority Matrix
  Dev Program Roadmap

  Bug & Feature Database
  
AdWords ROI Calculator
  
Competitive Matrix
  
Press Release Template
  Launch Marketing Budget
  Adwords Strategies

 Product Management Webinars

 280 LinkedIn Product Management Group

Product Management & Marketing Job Listings

Product Management & Marketing White Papers

Product Management & Marketing Newsletter

Product Management Software Comparison

Product Management Associations

Silicon Valley Marketing Directory

Product Manager Job Description

Product Management & Marketing Books


Expert Product Management
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