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	<title>The 280 Group</title>
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	<description>Optimal Product Management and Product Marketing</description>
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		<title>PM 2.0 May 19, 2011</title>
		<link>http://www.280group.com/2011/05/19/pm-2-0-may-19-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-may-19-2011</link>
		<comments>http://www.280group.com/2011/05/19/pm-2-0-may-19-2011/#comments</comments>
		<pubDate>Thu, 19 May 2011 18:49:13 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=1411</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Articles: The fourth video in our Adventures in Product Management series: The Sales Team &#38; Innovation Agile Requirements: Not an Oxymoron Handy comparison chart for all types of primary research More Articles: Explaining what you do: a Product Manager&#8217;s Perspective Are Twitterers just talking to an ...]]></description>
			<content:encoded><![CDATA[<h2>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h2>
<h3><strong>Articles:</strong></h3>
<ul>
<li><a href="http://www.youtube.com/user/280productmanagement">The fourth video in our Adventures in Product Management series: The Sales Team &amp; Innovation</a></li>
<li><a href="http://www.280group.com/wp-content/uploads/2011/08/agile-requirements1.pdf" target="_blank">Agile Requirements: Not an Oxymoron</a></li>
<li><a href="http://www.280group.com/wp-content/uploads/2011/08/market-research-comparison-chart.pdf" target="_blank">Handy comparison chart for all types of primary research</a></li>
</ul>
<h3><strong>More Articles:<a name="more"></a></strong></h3>
<ul>
<li><a href="http://www.280group.com/blog/?p=1350" target="_blank">Explaining what you do: a Product Manager&#8217;s Perspective</a></li>
<li><a href="http://www.280group.com/blog/?p=1345">Are Twitterers just talking to an empty room? </a></li>
<li><a title="Permanent Link to Could Epsilon’s apparent dereliction of duty lead to increased government regulation?" href="http://www.280group.com/blog/?p=1339" rel="bookmark" target="_blank">Security: Could Epsilon’s apparent dereliction of duty lead to increased government regulation?</a></li>
</ul>
<p><strong><br />
</strong></p>
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		<title>PM 2.0 Feb 22, 2011</title>
		<link>http://www.280group.com/2011/02/22/pm-2-0-feb-22-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-feb-22-2011</link>
		<comments>http://www.280group.com/2011/02/22/pm-2-0-feb-22-2011/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 20:50:46 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2519</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Ever find it challenging to describe what you do as a Product manager? We put together a humorous cartoon to help you out &#8211; check it out! Articles:  If You Don&#8217;t Know, Just Say So! Honesty Builds Credibility! by Eric Krock Product Management Tips and Best Practices: ...]]></description>
			<content:encoded><![CDATA[<h2>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h2>
<p>Ever find it challenging to describe what you do as a Product manager? <a href="http://www.youtube.com/watch?v=ZiBeKrwfU90" target="_blank">We put together a humorous cartoon to help you out &#8211; check it out!</a></p>
<h3><strong>Articles: </strong></h3>
<p><strong></strong><a title="credibility.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/credibility1.pdf" target="_blank">If You Don&#8217;t Know, Just Say So! Honesty Builds Credibility!<br />
</a>by Eric Krock</p>
<p><a title="humility.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/humility1.pdf" target="_blank">Product Management Tips and Best Practices: Humility<br />
</a>by Eric Krock</p>
<h3><strong> Recent Blog Posts:</strong></h3>
<p><strong></strong><a title="Permanent Link to Is there demand for product management cartoons? A simple test." href="http://www.280group.com/blog/?p=1256" rel="bookmark" target="_blank">Is there demand for product management cartoons? A simple test.</a></p>
<h1><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><a title="Permanent Link to Will people really purchase and manage a tablet and a computer?" href="http://www.280group.com/blog/?p=1250" rel="bookmark" target="_blank">Will people really purchase and manage a tablet and a computer?</a></span></h1>
<h1><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><a title="Permanent Link to Gamification and Engaging Your User" href="http://www.280group.com/blog/?p=1239" rel="bookmark">Gamification and Engaging Your User</a></span></h1>
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		<title>PM 2.0 January 5, 2011</title>
		<link>http://www.280group.com/2011/01/05/pm-2-0-january-5-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-january-5-2011</link>
		<comments>http://www.280group.com/2011/01/05/pm-2-0-january-5-2011/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 21:27:46 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2523</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Articles: &#8220;Is Your Product Bug Tracking Database a Productivity Issue?&#8221; &#8220;Stop Reading Here: How to Make Email Both Short and Detailed&#8221; More Praise for 42 Rules of Product Management book! “This is very valuable for anyone involved with the process of taking new products to market…you ...]]></description>
			<content:encoded><![CDATA[<h2>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h2>
<h3><strong>Articles:</strong></h3>
<ul type="disc">
<li><a title="bugtracking.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/bugtracking1.pdf" target="_blank">&#8220;Is Your Product Bug Tracking Database a Productivity Issue?&#8221;</a></li>
<li><a title="email.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/email1.pdf" target="_blank">&#8220;Stop Reading Here: How to Make Email Both Short and Detailed&#8221;</a></li>
</ul>
<h3>More Praise for 42 Rules of Product Management book!</h3>
<p><strong><em></em></strong>“This is very valuable for anyone involved with the process of taking new products to market…you get a fresh perspective on each page…it makes for great reading”  Amazon.com review</p>
<p align="center"><strong><em><img id="_x0000_i1025" src="https://www.mcssl.com/content/85292/280grouppress.GIF" alt=" PM 2.0 January 5, 2011" width="132" height="202" border="0" title="PM 2.0 January 5, 2011" /></em></strong></p>
<p><a href="http://www.280group.com/product-management-books.htm" target="_blank">280 Group Press Books</a></p>
<h3 align="left"><strong><em>Extra Product Management Rules!</em></strong></h3>
<p align="left"><strong><em></em></strong>We had too many great rules that were submitted by our authors to fit into our new book, <a title="42 Rules of Product Management" href="http://www.280group.com/resources/books/42-rules-of-product-management" target="_blank">42 Rules of Product Management</a>. In order to share them with our readers we have been updating our blog with the bonus rules, we couldn’t keep them to ourselves!</p>
<h3 align="left"><strong>Recent Blog Posts:<br />
</strong></h3>
<p>·<a href="http://www.280group.com/blog/?p=1233" target="_blank">&#8220;Rule 45: Know your audience and tailor your communications appropriately&#8221;</a> An excellent rule from Sarah Gaeta, of Plastic Logic, to keep in mind while communicating with others.</p>
<p>·<a href="http://www.280group.com/blog/?p=1223" target="_blank">&#8220;Rule 46: Find the problem that customers will pay to solve-and solve it!</a>&#8221; Mara Kreips, of AIPMM, shares a real gem with us. We wish we could have included it in the book!</p>
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		<title>PM 2.0 December 20, 2010</title>
		<link>http://www.280group.com/2010/12/20/pm-2-0-december-20-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-december-20-2010</link>
		<comments>http://www.280group.com/2010/12/20/pm-2-0-december-20-2010/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 21:32:36 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2530</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Now that the holiday season is in full swing, it&#8217;s time to start thinking about your career goals for next year. Is it time to read a new book about product management, get some training, become certified or hire a consultant or contractor to help you ...]]></description>
			<content:encoded><![CDATA[<h1>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h1>
<p>Now that the holiday season is in full swing, it&#8217;s time to start thinking about your career goals for next year. Is it time to read a new book about product management, get some training, become certified or hire a consultant or contractor to help you get more work done? If so contact us and let us know how we can help.</p>
<h3>Articles:</h3>
<ul>
<li><a href="http://www.280group.com/blog/?p=1223" target="_blank">&#8220;Rule 46: Find the problem that customers will pay to solve-and solve it!</a>&#8221; Mara Kreips shares a great rule with us &#8211; we wish we could have included it in the book!</li>
<li><a href="http://www.280group.com/blog/?p=1220" target="_blank">&#8220;Rush to Failure&#8221;</a> Barbara makes her blogging debut with a thoughtful article about a common response to pressure.</li>
<li>&#8220;<a href="http://www.280group.com/blog/?p=1217" target="_blank">Why Microsoft won&#8217;t dominate online services any time soon&#8221;</a> Brian Lawley voices some concerns about Microsoft&#8217;s online services.</li>
<li><a href="http://www.280group.com/blog/?p=1211">“Rule 44: Focus on Breakthrough Innovation for Products”</a> We loved Janet George’s extra submission for our book. See below the fold!</li>
<li><a href="http://www.280group.com/blog/?p=1209">“Product Management Rule 43: Life is Short”</a> This is the first in a series of additional rules that couldn’t fit in the book.</li>
</ul>
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		<title>PM 2.0 December 2, 2010</title>
		<link>http://www.280group.com/2010/12/02/pm-2-0/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0</link>
		<comments>http://www.280group.com/2010/12/02/pm-2-0/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 21:41:24 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2532</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Extra Product Management Rules! We had too many great rules that were submitted by our authors to fit into our new book, 42 Rules of Product Management. In order to share them with our readers we have been updating our blog with the bonus rules, we couldn’t keep them ...]]></description>
			<content:encoded><![CDATA[<h1>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h1>
<h3>Extra Product Management Rules!</h3>
<p>We had too many great rules that were submitted by our authors to fit into our new book, <a href="http://www.280group.com/the-280-group-press/42-rules-of-product-management/">42 Rules of Product Management</a>. In order to share them with our readers we have been updating our blog with the bonus rules, we couldn’t keep them to ourselves!</p>
<h3> <strong>Articles: </strong></h3>
<p><strong><a href="http://www.280group.com/blog/?p=1211">“Rule 44: Focus on Breakthrough Innovation for Products”</a> </strong></p>
<p>We loved Janet George’s extra submission for our book.</p>
<p><strong><a href="http://www.280group.com/blog/?p=1209">“Product Management Rule 43: Life is Short”</a> </strong></p>
<p>This is the first in a series of additional rules that couldn’t fit in the book.</p>
<p><strong><a href="http://www.280group.com/blog/?p=1196">‘Cookies’ Cause Bitter Backlash” – Wall Street Journal, September 19, 2010 [Part 2]</a> </strong></p>
<p><strong></strong>Re-spawning a program after you think you have deleted it is the way that “scareware” applications work.  Scareware refers to the phony anti-virus programs that pretend to scan your system and warn you that your system is “infected” with viruses.  If you buy the program, you can get rid of this virus.  Of course, the only real virus is the scareware program itself, planted on your system by cybercriminals.</p>
<p><a href="http://www.280group.com/blog/?p=1183"><strong>Andreesen’s new “Rockmelt“ Browser – First Take</strong></a></p>
<p>I got an invitation from a colleague of mine this morning to try Rockmelt, a new browser from a company backed by Marc Andreesen. Unlike the other reviews I have read of it, in my first look here I found a lot to like.</p>
<p><a href="http://www.280group.com/blog/?p=1159"><strong>Thoughts on Basecamp</strong></a></p>
<p>I want to like Basecamp… I really do, but I just can’t seem to get behind it. I was introduced to Basecamp a few months back while working on a huge project that desperately needed a portal. This project had many parts, associated files and many members from different companies who had never met face to face. While I think that Basecamp has a few things going for it, I have a few issues.</p>
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		<title>PM 2.0 August 23, 2010</title>
		<link>http://www.280group.com/2010/08/23/pm-2-0-august-23-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-august-23-2010</link>
		<comments>http://www.280group.com/2010/08/23/pm-2-0-august-23-2010/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 02:45:30 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2546</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Articles What every product manager needs to know about security and privacy If you aren’t on top of security and privacy for your product you may be risking its reputation (and your career!) Determining the optimal mix of marketing and launch programs Use this handy guide ...]]></description>
			<content:encoded><![CDATA[<h1>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h1>
<h3>Articles</h3>
<ul>
<li><a title="product-manager-security.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/product-manager-security1.pdf" target="_blank">What every product manager needs to know about security and privacy</a><br />
If you aren’t on top of security and privacy for your product you may be risking its reputation (and your career!)</li>
<li><a title="Launch-Marketing-Programs-Worksheet.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/Launch-Marketing-Programs-Worksheet1.pdf" target="_blank">Determining the optimal mix of marketing and launch programs<br />
</a>Use this handy guide that outlines the pros, cons and costs of a variety of marketing activities.</li>
<li><a title="5-goals-of-a-project-manager.pdf (Download Publication)" href="http://melindaroberts.net/280group/pdfs/5-goals-of-a-project-manager.pdf" target="_blank">Five goals of a project manager</a><br />
Does your job also include some project management? Find out from a project management expert what he considers to be the most important goal for project managers.</li>
</ul>
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		<title>PM 2.0 July 19, 2010</title>
		<link>http://www.280group.com/2010/07/19/pm-2-0-july-19-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-july-19-2010</link>
		<comments>http://www.280group.com/2010/07/19/pm-2-0-july-19-2010/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 02:46:04 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2556</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter If you are in Silicon Valley please join Greg Cohen of the 280 Group and Author of Agile Excellence for Product Managers on 7/21 at a Meetup: Managing People and Products the Agile Way. Our recent webinars are now available in the archives for viewing: http://aipmm.com/aipmm_webinars/: All About ...]]></description>
			<content:encoded><![CDATA[<h2>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h2>
<p>If you are in Silicon Valley please join Greg Cohen of the 280 Group and Author of Agile Excellence for Product Managers on 7/21 at a Meetup: <a href="http://www.meetup.com/HappyAbout/calendar/13654633/">Managing People and Products the Agile Way.</a></p>
<p>Our recent webinars are now available in the archives for viewing: <a href="http://aipmm.com/aipmm_webinars/">http://aipmm.com/aipmm_webinars/</a>:</p>
<ul>
<li>All About Product Management Certification</li>
<li>Real World Strategies for Prioritizing the Product Backlog</li>
<li>Quickly and Easily Integrate Research Into Your Product Planning</li>
</ul>
<h3>Articles</h3>
<ol>
<li><a href="http://www.280group.com/blog/?p=1055">How Product Management Can Save SaaS</a></li>
<li><a href="http://www.280group.com/blog/?p=1052">Best Phone Ever: Blackberry Bold 9700</a></li>
<li><a href="http://www.280group.com/blog/?p=1045">Dear Facebook: Please Stop Changing My Email Preferences</a></li>
</ol>
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		<title>PM 2.0 May 18th, 2010</title>
		<link>http://www.280group.com/2010/05/18/pm-2-0-may-18th-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-may-18th-2010</link>
		<comments>http://www.280group.com/2010/05/18/pm-2-0-may-18th-2010/#comments</comments>
		<pubDate>Wed, 19 May 2010 02:50:58 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2560</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Brian Lawley and Greg Cohen of the 280 Group will be doing a book signing for their books &#8220;The Phenomenal Product Manager&#8221; and &#8220;Agile Excellence for Product Managers&#8221; at the Product Management Education Conference on Monday, May 24th in San Jose. Brian is also doing the dinner keynote ...]]></description>
			<content:encoded><![CDATA[<h2>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h2>
<p>Brian Lawley and Greg Cohen of the 280 Group will be doing a book signing for their books &#8220;The Phenomenal Product Manager&#8221; and &#8220;Agile Excellence for Product Managers&#8221; at the <a href="http://pmecwest.com/">Product Management Education Conference </a>on Monday, May 24th in San Jose. Brian is also doing the dinner keynote &#8220;Black Belt Product Management&#8221;. Join us if you can!</p>
<h3>Articles:</h3>
<ol>
<li><a href="http://www.280group.com/blog/?p=1018">Privacy, Product Management, Facebook &amp; Google</a></li>
<li><a title="global.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/global1.pdf">Five Questions To Ask To Ensure Global Launch Readiness</a></li>
<li><a title="awful.pdf (Download Publication)" href="http://www.280group.com/wp-content/uploads/2011/08/awful1.pdf">Stunningly Awful Sales Prevention Demos</a></li>
</ol>
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		<title>PM 2.0 May 3rd, 2010</title>
		<link>http://www.280group.com/2010/05/03/pm-2-0-may-3rd-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-may-3rd-2010</link>
		<comments>http://www.280group.com/2010/05/03/pm-2-0-may-3rd-2010/#comments</comments>
		<pubDate>Tue, 04 May 2010 02:53:55 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2568</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter Becoming twice as effective as a product manager&#8230; In May, I presented at P-Camp 2010 Silicon Valley on Lean Product Management.  I challenged the audience to consider what would be required to become 100% more effective as product managers.more&#8230; White Paper: How to choose a product management ...]]></description>
			<content:encoded><![CDATA[<h1>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h1>
<h3>Becoming twice as effective as a product manager&#8230;</h3>
<p><strong></strong>In May, I presented at P-Camp 2010 Silicon Valley on <em>Lean Product Management</em>.  I challenged the audience to consider what would be required to become 100% more effective as product managers.<a href="http://www.280group.com/blog/?p=999">more&#8230;</a></p>
<h3>White Paper: How to choose a product management or product marketing training program</h3>
<p>When it comes to choosing training you want one thing: the absolute best. Don’t settle for less. <a href="http://www.280group.com/insider/choosingpmtraining.pdf" target="_blank">more</a>&lt;</p>
<h3>Customer input during the product lifecycle. What gets in the way of getting solid and usable customer input?</h3>
<p>In March I spoke about this  rather spontaneously during the final session of the <a href="http://pcamp2010.onconfluence.com/display/pcamp10/P-Camp+%2710+Home+Page" target="_blank">2010 Silicon Valley P-Camp </a>- the third annual Silicon Valley &#8217;un-conference&#8217; focused entirely on Product Management topics/issues. <a href="http://www.280group.com/insider/customerinput.pdf">more.</a></p>
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		<title>PM 2.0 January 25th, 2010</title>
		<link>http://www.280group.com/2010/01/25/pm-2-0-january-25th-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-2-0-january-25th-2010</link>
		<comments>http://www.280group.com/2010/01/25/pm-2-0-january-25th-2010/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 03:00:36 +0000</pubDate>
		<dc:creator>mindy</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://280group.com/?p=2573</guid>
		<description><![CDATA[PM 2.0: The Product Marketing &#38; Product Management Newsletter PMTK Action Model Merits What to consider when choosing a methodology...more&#8230; Product Management Productivity Tip #3: Work from one master to-do list This tip is going to dramatically cut down your stress level – work from only one mastere To Do list.  Once you try this ...]]></description>
			<content:encoded><![CDATA[<h2>PM 2.0: The Product Marketing &amp; Product Management Newsletter</h2>
<h3>PMTK Action Model Merits</h3>
<p><strong></strong>What to consider when choosing a methodology..<a href="http://www.blackblot.com/pmtk-action-model-merits/" target="_blank">.more&#8230;</a></p>
<h3>Product Management Productivity Tip #3: Work from one master to-do list</h3>
<p>This tip is going to dramatically cut down your stress level – work from only one mastere To Do list.  Once you try this you will find&#8230;.<a href="http://www.280group.com/blog/?p=906" target="_blank">more</a></p>
<h3>The Myth of the Iron Triangle</h3>
<p>I am always amazed at how often accepted truths turn out to be false.  I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs&#8230;<a href="http://www.280group.com/blog/?p=909" target="_blank">more.</a></p>
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