Competitive Analysis Templates & Training
Competitive Analysis Toolkit™
A comprehensive set of competitive analysis templates & training
to help you quickly and thoroughly tear apart you competition.
Price: $99
Money Back Guarantee!
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The Competitive Analysis Toolkit is the only complete set of templates and training that allow you to create a thorough competitive analysis for your company in a short period of time. The templates and training guide you through understanding, organizing and presenting your findings. This will allow you to use extensive reality-based competitive analysis to determine the winning strategy for your products or company.
In today’s economy, competitive intelligence is critical to success. Product managers, business people and entrepreneurs need to understand their company’s competitive playing field. A comprehensive competitive analysis allows you to strategize effectively for making key business decisions. The templates and training in the toolkit will help you to:
- Discover the best sources of competitive information
- Take an in-depth look at your industry
- Develop winning strategies & tactics
- Create a performance grid
- Determine competitive positioning
- Build a SWOT analysis
- Forecast likely moves
- Generate roadmaps for technology and market trends
- Deliver the results for internal/external presentations
- Create selling tools to help your sales team beat the competition
Everything you need to do a thorough and complete analysis
- Developed by competitive analysis experts
- Templates range from industry comparisons to product/feature checklists
- Includes information on sources of competitive information
- Two presentation templates and executive summary to present your findings
Save time - do your analysis quickly and easily
- On demand training presentation leads you through the process
- Complete set of templates for all aspects of competitive analysis ensures you don't miss anything critical
- Templates are in Microsoft Office formats - just click and type - customize however you like
Comprehensive
toolkit includes everything you need to get started
Narrated On-Demand Presentation: How to Tear Apart Your Competition
- Quickly learn how to do thorough competitive analysis
- Identify key competitors
- Complete in-depth research
- Create competitive analysis for internal use
- Create competitive analysis & selling tools for external use
Templates(17) included (Microsoft Office Format)
- Company backgrounder (for each competitor)
- Win Loss Summary Chart (for each competitor)
- Industry Life Cycle Model
- BCG Matrix
- Porter’s Competitive Five Forces Model
- Performance Grid
- Positioning Statement & Matrices
- Competitive Scope and Differentiation
- Competitive Feature Matrix Comparison Chart
- SWOT Analysis
- Market & Strategy Roadmaps
- Internal Company Presentation of Findings
- Executive Summary
- Product Benefits Comparison Template
- Added Value Matrix
- External Presentation
- Competitive Comparison Sales Tool
Seventeen pre-formatted, well-thought out templates allow you to quickly deliver results
covering all aspects of a thorough competitive analysis
.
Samples (8) in Adobe Acrobat PDF format to help you fill out the templates
- Porter’s Competitive Five Forces Model
- Positioning Statement & Matrices
- Win/Loss Summary Chart
- Competitive Comparison Sales Tool
- Competitive Scope and Differentiation
- Industry Life Cycle Model
- Market & Strategy Roadmaps
- SWOT Analysis
Eight samples are included as examples.
Free 30 Minute Consultation
Includes a 30 minute consultation with the Product
Management and Product Marketing experts at the 280 Group. Use the consultation
to help provide you with direction and insight while working on your competitive analysis or before getting started .
The 280 Group toolkits were nominated for the Association of International Product
Marketing & Management (AIPMM) "Excellence in Product Management Tools" award!
The 280 Group methodology, training, toolkits and templates were nominated for the AIPMM (Association of International Product Marketing and Management) Product Management Excellence award. They are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Microsoft, SAP, Toshiba, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware, Yahoo and many more. The Procedural Requirements Management methodology in the Product Manager's Toolkit (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates, and Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers.
Buy it Now!
You could spend hundreds of hours learning best practices for competitive analysis and creating your own set of Word, Powerpoint and Excel templates, and you could potentially lose hundreds of thousands or even millions of dollars of revenue if your strategy isn't based on the real competitive landscape. Or you can
buy the Competitive Analysis Toolkit and learn best practices and avoid mistakes.
At only $99, the Competitive Analysis Toolkit is easily worth the savings you'll get in terms of time and effort PLUS the dramatically increased revenue your product will achieve as a result of knowing your competitors and their strategies.
The toolkit
includes all of the following materials:
- INSTANT ELECTRONIC DOWNLOAD
- Narrated on-demand training presentation that teaches you everything about competitive analysis
- 17 templates in PowerPoint , Excel & Word format covering all aspects of competitive intelligence
- 8 samples to leverage as you create your documents
- 280 Group Product Management best practices
white papers.
- Product Management and Product Marketing example
and sample documents.
- 30 minute consultation with the 280 Group
Product Management experts.
To purchase and download the 280 Group Competitive Analysis Toolkit click on the button below to use our secure online payment system or send a check for $99 (make sure to include your email and mailing address) to:
280 Group LLC
1350 Dell Avenue, Suite 105
Campbell, CA 95008
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Still have questions? Read
our FAQ or download a free evaluation version .
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We provide downloadable evaluation versions, screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied we offer a 10 day money back guarantee.
30 MINUTE CONSULTATION
The thirty minute consultation is limited to 30 minutes per customer, regardless of how many toolkits are purchased.
SINGLE USER LICENSE
This product is governed by a single user license and may only be used by one person. If others wish to use it they will need to purchase their own copy. Multiple user and site licenses are available - please contact the 280 Group for details.
WINZIP
The download file is in Winzip format. We recommend you download and install the free evaluation version of Winzip to de-compress the files. You may use any utility that you want (WinRAR, build-in Windows unzipping, etc.), but the only one we have tested and "officially" support is Winzip.