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News & Announcements

June 2011

Product Management Contest Announced
The 280 Group™ has announced a product management…Press release here….

November 2010

42 Rules of Product Management Book Released.
280 Group™ releases another book in the 280 Group Press series…Press release here….

August 2010

Product Roadmap Toolkit v2.0 Released.
280 Group™ releases an updated version of the toolkit…Press release here….

Product Launch Toolkit v2.0 Released.
280 Group™ releases an updated version of the toolkit…Press release here….

Product Management Office v3.0 Released.
280 Group™ releases an updated version of the office…Press release here….

March 2010

Agile Excellence for Product Managers released.
280 Group™ releases a new book by Greg Cohen to help Product Managers. Press release here….

September 2009

New Industry-Standard AIPMM Agile Product Management Certification Released with Support from Training Organizations Around the World
280 Group™ joins companies supporting agile product management certification standard Press release here….

Agile Certified Product Manager Self-Study Course Released
280 Group™ offers ACPM® Self-Study Course allowing students to study and take the exam from anywhere in the world at their own computer. Press release here…

Phenomenal Product Manager Book releases
New product management book is a guide to product manager success.Press release here…

September 2008

280 Group Product Management Certificaton Self-Study Course now available

Prepare for and take the AIPMM CPM and CPMM exams from anywhere in the world. Press release here…

November 2007

New Book: Expert Product Management now available
Advanced Techniques, Tips & Strategies for Product Management & Product Marketing. Press release here…

September 2007

280 Group Product Management & Product Marketing Office™ now shipping.
Includes templates, samples and on-demand training presentations. Press release here…

July 2007

The 280 Group Releases Product Review Program Toolkit™.
The 280 Group has released the Product Review Program Toolkit, which includes templates, samples, guidelines, a white paper and narrated training presentation. Press release here…

April 2007

280 Group Featured on CNBC’s World Business Review.
Includes former Secretary of State Alexander Haig interviewing Brian Lawley as well as clips of 280 Group customers.  Press release here…

March 2007

The 280 Group Releases Product Launch Toolkit™.
The 280 Group has released the Product Launch Toolkit, which ncludes product launch plan templates, samples, guidelines, white paper and narrated presentation. Press release here… 

October 2006

The 280 Group licenses the Product Manager’s Toolkit to Intel IT.
The 280 Group has licenses the Product Manager’s Toolkit to the Intel IT deparment for use in their worldwide planning and development efforts. Press release.

August 2006

Brian Lawley to speak at Silicon Valley Product Management Association
Brian Lawley, CEO of the 280 Group wil be speaking at the September SVPMA event. See the SVPMA website for more details.

February 2006

280 Group sponsors AIPMM Product Management Education conference.
Brian Lawley, President of the 280 Group wil be speaking at the conference, which will be held April 19-21 in Indian Wells, CA

280 Group Ships Beta Program Toolkit™. Includes an online seminar, templates and best practices white paper.
Designed for Product Managers, QA managers and engineering organizations that want to deliver more reliable and well-tested products, the Beta Program Toolkit provides a complete solution with everything they need. Included is a 37 slide narrated online seminar, 17 templates for use in running beta programs and a white paper outlining best practices. The templates that are included are: Critical Decisions Checklist, Deliverables Checklist, Beta Program Plan Template, Beta Customer Database (Excel & FileMaker formats), Bug & Feature Database (Excel & FileMaker formats), Beta Program Sample NDA, Customer Beta Agreement, Beta Program Timeline, Text for communicating with participants, Bug Submission Form, Exit Survey, Beta Program FAQ and a Beta Program Final Report Template.

September 2005

Brian Lawley elected President of SVPMA (Silicon Valley Product Management Association)
After serving on the Board of Directors for the past year, Brian Lawley, President of the 280 Group, has now been elected President of SVPMA. During his involvement with SVPMA the membership has doubled and many prominent speakers have been brought in for the monthly events. Brian’s responsibilities as President will be to continue to increase membership and visibility for the organization.

May 2005

Brian Lawley speaking at AIPMM conference
Brian Lawley, President of the 280 Group, will be speaking at the AIPMM (Association of Product Management and Marketing) conference in May in Burlingame, CA. Topics will includes How to Run a Successful Beta Program and How to Get Phenomenal Product Reviews.

April 2005

280 Group Releases Google AdWords Strategies & Tips
New booklet includes tips, strategies and techniques for running effective AdWords campaigns as well as an AdWords Return On Investment (ROI) calculator. More details are available here and also in the press release.

January 2005

280 Group Ships Version 1.5 Of Product Manager’s Toolkit™
New version includes updated MRD, PRD and Business Case templates and offers training based on methodology. Registered 280 Group PMTK customers will automatically receive the updated version for free beginning in early February, 2005. More details are available here and also in the press release.

August, 2004

280 Group Launches Product Manager’s Toolkit™
The Product Manager’s Toolkit is a set of professional, fully-customizable, comprehensive, Product Management templates and Product Marketing tools that leverage the Best Practices being used today. It includes over 25 templates (>4MB content) for the most common Product Management and Product Marketing documents, such as MRDs (Market Requirements Documents), Marketing Plans, Positioning Papers, Business Cases, Pricing Analyses, Product Roadmaps and others. In addition to the templates, the toolkit includes best practices white papers from the 280 Group as well as real world samples of documents. The Product Manager’s Toolkit also comes with a 30 minute consultation with the 280 Group Product Management experts to assist customers before they begin writing documents or to review initial drafts and provide feedback. More details are available here and also in the Product-Managers-Toolkit.

Brian Lawley to speak at Northern California Business Marketing Association Roundtable
Brian Lawley, president of the 280 Group, will be speaking at the Northern California Business Marketing Association’s Product Marketing Roundtable on Tuesday, September 21st at Scotts in Palo Alto. The topic will be “How To Get Phenomenal Product Reviews”.

June, 2004

280 Group Included in Seth Godin’s 2004 Bull Market Directory
The 280 Group LLC is excited to be included in the 2004 Bull Market Directory, a free ebook by Seth Godin, entrepreneur and author of the bestselling book NY Times bestseller Purple Cow. The 2004 Bull Market Directory is a resource for connecting organizations with some of the world’s most creative thinkers and companies such as the 280 Group that can help to define, launch and market breakthrough new “Purple Cow” products. The Bull Market Directory is available for FREE as a download on the 280 Group Website. More details are available in the press release.

March, 2004

Brian Lawley to speak at AIPMM conference

Brian Lawley, President of the 280 Group, will speaking at the upcoming AIPMM (Association of International Product Marketing & Management) conference on March 22nd and 23rd in San Francisco. His session will cover “How To Get Phenomenal Product Reviews”, and will include tips, tricks and techniques that learned over the years for influencers reviewers. For more information go to www.aipmm.com.

QuickSurveys™ Online Market Research Program Announced
Need to do some quick market research? The 280 Group is proud to announce a new service that we are offering to clients called QuickSurveys. Using Zoomerang, the leading online survey tool, we can now help you create and execute highly effective surveys via email and the web very quickly. Click here for details…

October, 2003

280 Group Referral Program Launched
The 280 Group has launched its referral program. To earn a referral bonus, simply contact the 280 Group if you know of a company that needs help with our services. You’ll earn 10% of the gross proceeds from the contract – up to $10,000! For more details contact us…

Google Rank! Search Engine Optimization Program Announced
The 280 Group is proud to announce Google Rank!, a Google search engine optimization service that will increase your ranking in Google (as well as MSN, AOL/Netscape and Yahoo) and provide you with more highly-targeted website visitors and new potential new customers. Click here for details…

280 Group launches Silicon Valley Marketing Resources Directory
The 280 Group has officially launches the Silicon Valley Marketing Resources Directory, a list of independent marketing consultants, contractors and other resources that help companies in Silicon Valley and the San Jose area.Click here to view the directory and find out more..

280 Group Team Member Will Iverson to speak at O’Reilly & Apachecon conferences and JAVA SIG
Will Iverson will be speaking at 3 events in the upcoming months:

September, 2003

Three industry veterans join the 280 Group Team: Will Iverson, Aaron Hyde and Sharon Grimshaw.
We are happy to announce that Will Iverson, Aaron Hyde and Sharon Grimshaw are now part of the 280 Group team. Will Iverson brings years of Product Management experience working on highly-technical products, as well as world-class writing skills to our team. Aaron Hyde is a seasoned veteran in the consulting business, specializing in evangelism, strategic and tactical product management, product marketing, developer programs, and business development. Sharon Grimshaw brings over 15 years in high-tech Product Marketing and Product Management experience to the team, as well as world-class coaching skills. More info on the new members of the team can can be found here…

August, 2003

280 Group releases white paper on implementing “lightweight” product processes.
Want to build better, more customer-focused products in less time? The 280 Group has released a new white paper about how to implement a simple but effective product process in your company. Details here…

Press Releases

September 2008

280 Group Product Management Certificaton Self-Study Course now available
Prepare for and take the AIPMM CPM and CPMM exams from anywhere in the world. Press release..

November 2007

New Book: Expert Product Management now available
Advanced Techniques, Tips & Strategies for Product Management & Product Marketing. Press release here…

September 2007

280 Group Product Management & Product Marketing Office™ now shipping .
Includes templates, samples and on-demand training presentations.
Press release here…

July 2007

The 280 Group Releases Product Review Program Toolkit™.
The 280 Group has released the Product Review Program Toolkit, which includes templates, samples, guidelines, a white paper and narrated training presentation. 
Press release here…

March 2007

280 Group Featured on CNBC’s World Business Review.
Includes interview by Alexander Haig with Brian Lawley, President and Founder of the 280 Group .
Press release here…

The 280 Group Releases Product Launch Toolkit.
Includes product launch plan templates, samples, guidelines, white paper and narrated presentation.
Press release here…

October 2006

The 280 Group licenses the Product Manager’s Toolkit to Intel IT.
The 280 Group has licenses the Product Manager’s Toolkit to the Intel IT deparment for use in their worldwide planning and development efforst.
Product-Managers-Toolkit

August 17, 2006

280 Group Ships Developer Program Toolkit™.
Includes narrated seminar, white paper, templates and samples.
Press release here…

June 27, 2006

280 Group Ships Product Roadmap Toolkit™.
Includes an online seminar,75 roadmap templates and white paper.
Press release here…

February 28, 2006

280 Group Ships Beta Program Toolkit™.
Includes an online seminar, templates and best practices white paper.
Press release here…

May 4, 2005

280 Group Releases Google Adwords Strategies & Tips Booklet
Includes tips and ideas to minimize costs and maximize clickthroughs. Also includes an AdWords ROI calculator.
Press release here…

January 31, 2005

280 Group Ships Version 1.5 Of Product Manager’s Toolkit
New version includes updated MRD, PRD and Business Case templates.
Press release here…

August 26, 2004

280 Group Launches Product Manager’s Toolkit. Includes Product Management best practices templates licensed from Blackblot as well as custom 280 Group tools, content and consultation.

Press release here…

June 10, 2004

280 Group LLC named to bestselling Author Seth Godin’s 2004 Bull Market Directory. Guidebook of 500 innovative companies and freelancers available on 280 Group website now..
Press release here…

September 17, 2003

Silicon Valley veteran Brian Lawley launches 280 Group LLC to take advantage of recovering valley economy. Key executives join team – company to help define, launch and market breakthrough products.
Press release here…