Product Management Self-Study
Course & Certification
Becoming a CPM (Certified Product Manager) shows that you understand both the basic and the high-level strategic functions of Product Management. Developed to focus on interdisciplinary best practices, AIPMM’s Certified Product Manager program breaks through industry barriers to set the standard with proven methods and processes. By taking the product management certification exam you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle.
The CPM Self-Study Course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM product management certification exam. It contains everything you need to master the material and be ready to become certified.
By earning the AIPMM Product Management Certification you will:
Demonstrate a thorough understanding of theoretical and practical product management concepts, principles and terminology
Be able to evaluate and implement every aspect of product management strategy, including new product development though product end-of-life in both start-up companies through Fortune 500 companies.
Benefits to Product Managers:
- Advance your Product Management career
- Get a great new job or promotion
- Open up new opportunities in growing market
- Increase your salary dramatically over your entire career
- Differentiate yourself from others
- Prove your domain mastery
- Study at your own pace
- Take the test at your convenience from your own computer anywhere in the world
Benefits to CEOs, Directors/VPs of Product Management
- Increase team skill sets and effectiveness
- Help your employees grow their careers
- Increase team satisfaction
- Ensure planning efforts are geared towards profitability and the voice of the customer
Benefits to HR Departments & Professionals
- Provides employees with a widely-respected credential
- Self-contained packaged offering that can be taken any time anywhere
- Eliminates the cost of bringing a trainer onsite or sending attendees to training
Comprehensive self-study course includes everything you need
- INSTANT ELECTRONIC DOWNLOAD (start studying immediately)
- Four one day study sessions
- Ten self-paced training modules with 260 narrated slides
- Four study guides with printed copies of the slides for taking notes, key concepts and diagrams highlighted and sample essay questions
- Four product management certification practice tests with 50 sample multiple choice and True/False questions to prepare you for the exam
- Glossary of terms used in the exam
- Expert Product Management™ book (electronic)
- Optimal Product Process™ book (electronic)
- Two chances (a $395 value) to take the AIPMM exam (within one year of purchase).
- Product Management best practices white papers, free template collection and sample documents.
Earn the industry-standard prestigious AIPMM certification
- Includes both the CPM (Certified Product Manager) certification exam
- Stand out from other Product Managers
- Show that you are an expert in your domain
- Prove that you have mastered both theoretical and practical as well as strategic and tactical concepts
Learn at your own pace and test at your convenience when you are ready
- Take the entire course in four days or over the course of a few weeks or months
- Take the test at the 280 Group offices in San Jose, California or at your own computer
- Includes a second chance to take the exams if you don’t pass the first time
Review and practice as much as you need to ensure mastery of the material
- The four included sample tests can be taken as many times as you want until you are sure you are ready for the exams
- Automatically calculated test scores with ability to review and see what the correct answers are
- Study guides to follow along with the training presentations and take notes
- Review the included sample essay questions to get an idea of what to expect on the AIPMM exams

Product Marketing & Management (AIPMM)
“Excellence in Product Management Tools” award!
CPM® Self-Study Course
$1,295
- Instant Electronic Download
- Four one day study sessions
- Ten narrated training modules
- Four study guides
- Four practice tests
- Expert Product Management™ book (electronic)
- Optimal Product Process™ book (electronic)
- AIPMM product management certification online exam ($395 value)
- Best practices white papers, samples and free template collection
Note: Fees may be tax deductible – check with your tax professional. All expenses of continuing education taken to maintain and improve professional skills are tax deductible according to U.S. Treasury Regulation 1.162-5.
Questions? Read our FAQ!
What people are saying about the AIPMM Product Management certification:
The CPM certification self-study toolkit by the 280 Group is a thorough and concise review course that will help anyone preparing for the AIPMM Certified Product Manager exam.
- Therese Padilla, Founder & President AIPMM (Association of International Product Marketing & Management), www.aipmm.com
The CPM Self-study course is an easy and comprehensive way to prepare for the AIPMM industry-standard CPM exam. While the exams ultimately prove your product management competency, the Self-study course makes sure you are ready to shine.
The CPM Self-study course is an excellent way to prepare for becoming a Certified Product Manager through the Association of International Product Marketing and Management (AIPMM)
- Mike Freier, President, Silicon Valley Product Management Association
Thanks again for a wonderful workshop. I am really pleased with the CPM certification. It’s fantastic to have an official third party validation of my skill set in product management that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!
- Michael Jouaneh, MBA, CPM
The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long-needed bar to measure competence in this field!
- Linda Merrick, CPM -P5Group
The Certification is like an insurance policy for both company and PM. It takes away a lot of the risk in hiring for such a critical position.
- Alyssa Dver, CPM and author of the book “Software Product Management Essentials: a hands-on guide for small and midsize businesses” and writer for BusinessWeek Magazine
Establishing a common measurement of Product Managers’ ability is an important step toward greater recognition of this critical role’s importance across industries. I applaud the AIPMM for leading the way.
- Mara Krieps, CPM – Product Management Consortium
There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.
- Holly Hansen, CPM
The certification is a rite of passage… it certainly helps to confirm one’s own abilities as a product manager.
- Linda Underwood CPM
Topics Covered and Sample Content from the CPM Self-Study Toolkit
Four one day study sessions with ten narrated training modules covering the following content:
- Product Life Cycle Products
- Services
- Branding
- Strategy
- Marketing Mix
- Buyer
- Value chain
- Pricing
- Product Launches
- Product Roadmaps
- Roles, Processes & Requirements
Sample Slide from CPM Self-Study Course
Sample slide from CPM Product Management Certification Self-Study Course
Includes four quizzes covering study materials from each day. Check for errors, find the
correct answers and take the tests as many times as you need to until you have mastered the material.
Sample Quiz Question from Product Management Certification Self-Study Course
Four self-study guides to help you review and make sure you have mastered the most important material.

Sample Study Guide Page from CPM Self-Study Course
Stand out from the crowd. Prove your mastery of the Product Management domain. Get a great promotion, raise or new job. Accelerate you career. At only $1,295 (includes $395 exam), the CPM Self-Study Course and corresponding certification will easily pay for themselves with your next job promotion, performance review or new job.

CPM® Self-Study Course
$1,295
- Instant Electronic Download
- Four one day study sessions
- Ten narrated training modules
- Four study guides
- Four practice tests
- Expert Product Management™ book (electronic)
- Optimal Product Process™ book (electronic)
- AIPMM product management certification online exam ($395 value)
- Best practices white papers, samples and free template collection
Note: Fees may be tax deductible – check with your tax professional. All expenses of continuing education taken to maintain and improve professional skills are tax deductible according to U.S. Treasury Regulation 1.162-5.
Questions? Read our FAQ!
POLICIES
REFUNDS
We provide downloadable evaluation versions, screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied we offer a 10 day money back guarantee. Note: no refunds will be issued AFTER the exam has been scheduled through AIPMM regardless of the amount of time that has transpired. Additionally, if we provide you with a refund you will not be eligible to take any AIPMM or 280 Group certifications at any time in the future as we have no way of verifying whether you have studied the materials for which you received a refund.
SINGLE USER LICENSE
This product is governed by a single user license and may only be used by one person. If others wish to use it they will need to purchase their own copy. Multiple user and site licenses are available – please contact the 280 Group for details.




