Austin pCamp session: Standard Seven Phase Product LifeCycle

Brian Lawley, CEO and Founder of the 280 Group, will be presenting at Austin’s upcoming pcamp. The topic is: The Seven Phase Standard Product LifeCycle: What you MUST know for your products to succeed

Optimal Product Process Book

Optimal Product Process book now available! We are VERY excited to announce the availability of our newest book in the 280 Group Press series: Optimal Product Process A Modern and Flexible Standard for Highly-Effective Product Management and Product Marketing.

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  • Product Management Rule 8: Market Research Must Be Actionable
  • Product Marketing Rule 7: Business Research is About Decisions, Not Questions
  • Product Management Rule 7: There Is a Fine Line between Knowing It All and Being a Know-It-All
  • Product Marketing Rule 6: Work Effectively with Analysts
  • Product Management Rule 6: Product Management Is Inherently Political

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