Check out part three in our adventures in product management cartoon series – The Innovation Consultant .
Customers in today’s post-recession economy want to see verifiable value from the products
On important aspect about nascent ideas is they need to be nurtured. It is too easy to eliminate an idea before it has been fully explored.
Developing the creative ideas that lead to innovative products is a discipline unto itself and that using these techniques can lead to products that will have lasting competitive advantage in the marketplace. In addition to the well practiced technique of going out and speaking to your customers, I wanted to share six other research techniques that can lead to insights that will let you develop product that create significantly more value for the customer than the current alternative (which is how I define innovation.)
Innovation doesn’t just happen by telling the product team to be innovative. It is a discipline with its own techniques and skills that can and need to be learned. And if you want to gain an edge on your competition, you need to go further than just talking to customers.