Optimal Product Management and Product Marketing ™

Helping clients build products that delight their customers and produce massive profits

Product Management Rule 6: Product Management Is Inherently Political

Posted on | April 23, 2013 | No Comments

Product Management rule #6 from the best-selling book, 42 Rules of Product Management, was written by Rich Mironov, Author, The Art of Product Management

Product managers tend to have very rational, process-driven views of the world.  We’d like to believe that our various stakeholders are thoughtful, unemotional, and willing to compromise and put the company’s overall strategic interest ahead Read more

This post was written by Brian Lawley

Who inspired you as a Product Manager?

Posted on | April 23, 2013 | No Comments

This week two of our Senior trainers, Phil Burton and Pam Schure, were delivering our course “How to be  Phenomenal Product Manager” (we deliver this in-person via public courses and privately both on-site and virtually). The course is based on my best-selling book, The Phenomenal Product Manager, and teaches techniques and strategies based on the best Product Managers that I have worked with in my career. We got some great feedback from attendees about their experiences. Read more

This post was written by Brian Lawley

Product Marketing Rule 5: Follow the New Rules of PR

Posted on | April 17, 2013 | No Comments

Product Marketing rule #5 from the best-selling book, 42 Rules of Product Marketing, was written by Don Jennings, Vice President, Client Services at Lois Paul & Partners Public Relations

“The previous focus on stand-alone product features is less relevant today with the product marketer now talking more about the bigger picture.”

One of the biggest press relations problems for product marketing managers is that Read more

This post was written by Brian Lawley

Product Management Productivity: Transcription Services

Posted on | April 11, 2013 | 1 Comment

In terms of Product Management Productivity, there is one trick that I have used that has saved a lot of time. Read more

This post was written by Brian Lawley

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