Optimal Product Process book now available! We are VERY excited to announce the availability of our newest book in the 280 Group Press series: Optimal Product Process A Modern and Flexible Standard for Highly-Effective Product Management and Product Marketing.
what goes into evaluating something as subjective as product-market fit or “fit” for short. Achieving and maintaining fit is an incremental process and needs to be tested repeatedly from concept development through limited availability and post launch stages. This testing occurs through a mix of qualitative and quantitative methods.
Free Webinar: “Real World Product Prioritization Strategies” June 15, 10am PST http://bit.ly/kCfIYo
Apparently Epsilon had a warning last November that it was vulnerable to hackers specifically targeting the email marketing industry. Obviously Epsilon did not take sufficient precautions, and so it suffered a major data breach last weekend. What are the consequences? Epsilon itself is not handling your money, so there is no fiduciary responsibility that banks have to protect your money. And what about the companies, banks and others, that provided Epsilon with your names and email addresses apparently without exercising sufficient due diligence on Epsilon?
Even though operational issues like security and website operation aren’t part of your job description, the failure to execute effectively could destroy your company’s business model. What if Congress gets involved and passes laws that affect your company directly? Losing sleep yet?
Massive theft of email addresses from online marketing firm Epsilon could lead to increase in "spear phishing"
What does this mean for you as a consumer. >From now on, when you receive an email from any of these companies (and probably others, you should NOT click through any links contained in the email. Go directly to the company’s website, starting at the home page, and then search for the offer or the announcement that interests you.
What does this mean for the affected companies? (1) Time to get a new online marketing vendor. (2) A probable loss in the effectiveness of your online marketing campaigns, at least for email. And (3) it is important to get out in front of this issue, so your customers don’t get victimized by scams.
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