Product Marketing rule #4 from the best-selling book, 42 Rules of Product Marketing, was written by Russell Gould, Director of Product Marketing at Guidance Software “To be relevant, content needs to follow the WIIFM (whiff ‘em) or “What’s In It For Me?” rule; don’t pound prospects with your messaging.” As a product marketer you’re responsible for your [...]
I saw an interesting graph (below) that was derived from the Twitter API, and it makes me doubt whether twitter is really an effective vehicle
My presentation "What Every Product Manager Needs to Know About Online Privacy and Security" now online
Issues with user privacy on social media websites could lead to revenue loss and brand damage. If governments pass laws in this area, your company’s business model could be at risk. As a product manger, you need to exercise leadership in this area, and the presentation suggests market requirements that you could use.
We have launched our very own youtube channel and have already posted two of our author interviews.
If you moderate a LinkedIn Group… your life just got so much easier.
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